How to Win Listings Before Spring Hits
Winning listings before spring isn’t about luck — it’s about timing and proactive positioning.
While many agents wait for sellers to raise their hand, top performers focus on engaging homeowners during the decision-making window that happens weeks before a home ever hits the market.
The first step is identifying homeowners already considering a move. This includes expired listings, withdrawn properties, and homeowners who requested a valuation in the past year.
Re-engaging these prospects early — with updated pricing insights or market shifts — often restarts conversations naturally.
Equally important is initiating new dialogue through education. Sending a spring market update, recent neighborhood sales report, or “Is Now the Right Time to Sell?” guide gives homeowners relevant context without pressure. These resources help them visualize timing, pricing, and opportunity.
Another powerful strategy is offering low-commitment planning conversations. Position these as strategy sessions rather than listing appointments. Discuss timelines, prep work, and market readiness. When homeowners feel guided — not sold — they open up more quickly.
Consistency across touchpoints also plays a defining role. Direct mail, newsletters, and market updates keep your name familiar while sellers quietly evaluate their options.
Most homeowners choose agents they’ve seen multiple times before making contact.
Finally, follow-up is where early listings are won. Agents who check in regularly—respectfully and informatively—are often the ones who secure the listing.
Winning listings before spring isn’t about pushing early — it’s about showing up early, providing clarity, and becoming the natural choice when homeowners are ready to act.
Launch a Geographic Farm Scheduled Campaign and stay in front of your market throughout 2026 without effort. Here →
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PLUS: When you have time…below are some marketing tools to help support your success.
2. The Free 2026 Q1 Real Estate Marketing Guide
Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
