The Studied Impact of Sending Real Estate Marketing Over and Over Again
Marketing is a crucial part of any business, specifically a real estate business because it helps in the following ways,
- It promotes your services to target audiences,
- Builds brand recognition,
- And generate leads and sales.
However, for marketing to be effective, it must be seen by consumers repeatedly.
There is a term for this: “Brand Conditioning.” Over time, this type of marketing of a product or service results in a higher conversion rate due to increased consumer confidence.
Repeat exposure to a brand or message is necessary for the brand to psychologically impact consumer behavior – it’s the true science of marketing.
Here are Five Ways Repeat Exposure to Real Estate Marketing Works:
Reason # 1 – Repeat exposure helps to build brand recognition.
Consumers must be familiar with your brand to trust it enough to consider using your services. The term for this is “Brand awareness.”
Brand awareness measures how memorable and recognizable your brand is to a target audience.
With repeat exposure, consumers become more familiar and more likely to remember your brand, thus increasing brand confidence and awareness.
Once they understand your brand, they can differentiate it from other competing brands as well.
The Looking For Listings Scheduled Campaign is shown above. To learn more, Click HERE.
Reason #2 – Repeat exposure helps to reinforce the message you are delivering.
When consumers are exposed to your message multiple times, they are more likely to remember what’s special about you and your business; your value proposition.
A value proposition is a service or feature about your real estate business that makes you attractive to customers. Hopefully, it is unique as well.
An example might be, “my years of experience allow me to sell homes faster”.
Understanding your message has a stronger impact on their long-term behavior toward your business.
Reason #3 – Repeat exposure to your message is important for the lead generation cycle.
When a consumer is exposed to your brand multiple times, they’re more likely to take action and reach out to you for your services.
This is because your brand message is reinforced with each mailing that you send and the consumer is more likely to remember it when making a decision on a realtor.
In fact, scientific studies have proven a consumer needs to be exposed to the marketing of a business on average 20 times to be sold on using that service or buying that product.
It takes seeing the marketing 5 times before a consumer will stop and read it.
Reason # 4 – Repeat exposure to your brand illustrates your professionalism and ups your credibility.
It demonstrates that you are committed to marketing, including delivering a consistent and strong message over time.
This is perceived by the consumer as a form of marketing or a level of professionalism that you will likely carry through to your real estate clients and the marketing of their homes.
As they say, “the proof is in the putting.” You can tell a potential client how much you will market for them, but showing them through your marketing is a much more powerful demonstration.
Reason #5 – Repeat exposure to your branding is essential for developing relationships.
By delivering a consistent brand message, you can build relationships with your target audience as they slowly get to know you better and rely on your content.
They begin to see you as the local area expert based on the “Just Sold” and Just Listed” success stories you send them, the educational content they receive from you, and the local area market stats you share.
Now that you understand the importance of marketing repetition
Launching a scheduled postcard campaign is an easy way to get in front of your market and stay there long enough to develop the brand recognition we’ve discussed above.
ProspectsPLUS! offers over 40 scheduled postcard campaigns in various niches, and it takes only seconds to set one up.
Once your campaign is launched, your postcards are automatically delivered month after month to your market while you attend to other high-level tasks.
To learn more about scheduled campaigns, Click HERE.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
