Plotting Real Estate Success in 2024? Here’s help!

    Look at the bios of some of the most successful humans on the planet, and two themes run consistently through them: they’re workaholics and they aren’t content with being average. 

    Former NFL wide receiver Jerry Rice didn’t win 36 NFL records by working at it part-time. And, although he is considered by some to be the greatest all-around NFL player of all time, it isn’t talent alone that got him the accolades.

    Rice was typically the lone guy on the field after practices were over and the rest of the team was on their way home.

    Six days a week, during the off-season, Rice spent mornings running along a five-mile trail in the Oakland, California hills and lifted weights in the afternoon.

    You either want to win or you don’t and judging by the effort he put into his craft, Jerry Rice obviously wanted to win. 

    “Become a master of your craft. While everyone else is relaxing, you’re practicing and perfecting,” admonishes Benjamin P. Hardy, author of “Willpower Doesn’t Work.”

    What’s your plan?

    Rice knew that his speed was mediocre, at best. How did he overcome that weakness? “By leveraging his greatest strengths,” according to James Clear, author of “Atomic Habits.”

    Since he knew he couldn’t be the master of everything, he focused on perfecting his assets – “precision, endurance, and strength,” according to Clear.

    What are your strengths as an agent? Focus on improving those skills and use them to maximum advantage.

    If your communication skills are top-notch, practice those scripts until they flow effortlessly. If it’s your negotiation skills that surpass others’, work on leveraging those skills to produce marketing-worthy statistics. Problem solvers can look for new and unique situations to leverage their strengths.

    Delegate for the win

    Too many agents spend all of their time working in their businesses and not on them. 

    It’s evidenced by the lousy listing photos that litter the MLS, by the poor grammar, spelling, and punctuation in too many real estate blog posts and by the lack of basic SEO practices on agent websites.

    Leveraging your strengths requires understanding that you can’t do it all. At least not effectively. If you want to win, you’ll need to delegate. 

    If you aren’t a professional photographer, ditch the idea of purchasing that fancy new Canon and put the money toward hiring a pro.

    If you aren’t an ace writer, stop littering your site with blog posts that do nothing for your business and hire a writer. And, stop trying to take care of all the little details and hire an admin person. 

    Free up the time you need to use your strengths to maximum advantage.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.