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Key Elements to Ensure Your Online Bio Sets You Apart From Other Agents

May 15, 2024

Sure, it’s all about you, but does your bio resonate with the reader? Does it compel them to read on to learn about what you can do for them?

Crafting an effective online bio is essential for making a strong first impression on potential clients. Your bio not only serves as an informal introduction, but it should also provide insight into what sets you apart in the real estate world.

Here’s how to ensure your bio intrigues the reader.

Be human

The “About me” section on your website is your chance to connect with clients on a personal level while also, subtly, showcasing your expertise. Avoid vague statements and instead focus on clear messages that resonate with potential clients.

A good way to do this is to highlight personal connections to neighborhoods and skills you have that enhance your real estate knowledge. This might be construction skills, home improvement experience, décor, design, etc.

Remember, clients are looking for a professional with real estate skills first, so while personal details humanize you, focus on your experience and what you bring to the table.

The Get More Referrals Series is shown above. To learn more, Click Here.

Make them excited to work with you

Stand out from the crowd by providing specific reasons why clients should choose to work with you. Again, general statements offer little value, so throw in pertinent personal information but remain professional.

On the other hand, be mindful of including hobbies and/or skills that don’t add value for the consumer. Strike a balance between personal and professional to showcase both your personality and your real estate wisdom.

Make it error-free

Before publishing your bio, make sure to thoroughly proofread it for errors. Misspellings and improper punctuation can be distracting and detract from your professionalism.

While minor errors may not be deal-breakers, they can create a less-than-ideal first impression. Take the time to review your copy carefully to ensure it is error-free and polished.

Putting together an engaging and error-free bio is an important opportunity to prove your value and to set you apart from all the other agents they may be considering.

Overall, ensure that your bio answers their primary question: “What’s in it for me to work with you?” and you’ve got yourself a client!

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Online Real Estate Business Plan

The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

There May Just Be a Ton of Listable Houses in Your Future

May 13, 2024

One lesson real estate folks have learned, painfully, is that new legislation often brings significant changes.

One such piece of legislation making waves is the “End Hedge Fund Control of American Homes Act”.

Proposed to reshape the housing market, this act aims to address the growing concern that institutional investors, particularly hedge funds, are exerting significant control over residential properties.

So, what does this mean for real estate agents and brokers?

Understanding the Act

In a nutshell, the “End Hedge Fund Control of American Homes Act”… would force owners of a large number of “… single-family residences to sell their swath of homes to family buyers,” according to Shannon Thayer (New York Post) citing The Wall Street Journal.

It’s been bad enough that homebuyers face low inventories and high mortgage rates. To have to compete against the deep-pocketed investment firms makes it all but impossible for many buyers to remain in the market.

Under the proposed act, institutional investors would face restrictions on the number of single-family homes they can acquire.

Additionally, they would be required to hold these properties for a minimum duration before selling, aiming to prevent speculative practices that can destabilize local housing markets.

The Get More Listings Series is shown above. To learn more, Click Here.

What does this mean for real estate brokers and agents?

1. Increased Opportunities for Individual Buyers.

With hedge funds facing limitations on their acquisitions, individual buyers may find competing in the housing market easier.

This could lead to an increase in demand for your services, which is always a good thing, right?

2. Greater Stability in Local Markets

By curbing speculative practices and reducing the influence of institutional investors, the act aims to promote greater stability in local housing markets.

Real estate agents may benefit from a more predictable market environment, where fluctuations in inventory and pricing are less volatile.

3. Potential Challenges

While the act holds the promise of a more balanced housing market, it may also present challenges for real estate agents. Adapting to new regulations and navigating changes in market dynamics can require time and effort.

Additionally, some real estate professionals who have relied heavily on transactions involving institutional investors may need to diversify their client base.

Learn more about the Act online at nypost.com.

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

2. The Free 6-Month Done-For-You Strategic Marketing Planner

3. The Free Online Real Estate Business Plan

4. The Become a Listing Legend Free eBook

This Week’s $125 ProspectsPLUS! Gift Card Winner is Ruth Abeckjerr!

May 9, 2024

Ruth recently launched an Upload Your Own postcard (shown above). To learn more, Click Here.

Congratulations, Ruth on winning this week’s contest!

Ruth had the following words to say about her success sending marketing out from ProspectsPLUS!,

“I have been using ProspectsPLUS! for years and they have been consistently perfect.” -Ruth Abeckjerr Ruth, thank you for your review. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Strategic Marketing Planner

3. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

New Agent University: Keeping Your First-Time Buyer Motivated

May 8, 2024

Think of the home purchase process as a journey. I know, sometimes it feels like a never-ending one, but stick with me for a minute.

On any journey, we all look for signs: city names, arrows, freeway exits, and mile markers. These signs guide us as we travel. You, as the buyer’s agent, need to be your client’s sign during the purchase process.

Like all effective signs, you should convey clear, simple information and give it enough time for your client to provide a proper response.

In other words, don’t put the yield sign in the middle of the merge lane. Especially at the last minute. Give your client enough time to safely pull into an adjacent lane before the big semi-truck is on top of him.

Granted, the home purchase road is one full of potential potholes, but it’s up to you to keep your client from falling into one of them. Here are some considerations when guiding a client through a purchase.

The First Time Buyer Series is shown above. To learn more, Click Here.

Does the buyer have what it takes to keep going?

While many of today’s buyers are savvy about the market (thanks to all the media attention), and assume they have the stomach for the process, it may be a whole different story when your client is knee-deep in it.

Be honest with her about the things that may go wrong and how you will handle these issues if they come up. Don’t sugarcoat anything about the process. The last thing you want is for her to feel disillusioned after you’ve put time and effort into the deal. If she’s going to bail, then get her to bail upfront.

Communication is critical

Our goal as business owners is, overall, to build our businesses through repeat and referral clients. The client that refers you to her friends is one that was satisfied with your work.

The key to client satisfaction is communication. This is never more important than when working with a nervous first-time homebuyer. Not only do you want a client for life, but you want this particular deal to come to a successful conclusion.

Remember, you’re a signpost. Guide the client with clear communication every step of the way and she’ll get to her destination.

This is So Exciting!

While it’s tempting to think of yourself as keeping this buyer “on a hook,” it’s important to remember that she’s not a fish. She’s a person with hopes and dreams and the biggest of these right now is this house.

Excitement and enthusiasm are, thankfully, contagious. Get excited. Yes, this may not be your only client, but she may be your most frightened and frustrated. If you’re excited about her new house, she will be too. And excitement is a powerful motivator.

Keep her future-oriented. Where will she put the sofa? What color has she chosen for the living room?

Yes, you’re a new agent and learning the ropes as you go. Focus on your client, however, and before you know it, you’ll have more of them!

When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin