Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through...

In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially...

 Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info...

Adversity is an inevitable part of any business journey. What sets remarkable companies apart is their ability to survive challenging times and thrive in...

Securing a listing is critical to a real estate agent’s job, and losing out on a potential client can be disheartening. Understanding the reasons behind...

Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service...

Studies indicate it takes a tenth of a second to begin to form an impression of someone you don't know. Therefore,...

It’s been years, but I still remember my landlord -- a real estate agent -- calling me and asking if I knew anyone who...

Maintaining and nurturing your relationships within your sphere of influence (SOI) is crucial for generating leads and building a successful real estate business. Here...

Using keywords has gotten technical. Gone are the days when “real estate agent in ” could help you capture interest. Nowadays, it is more...

It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI). But AI isn’t...

We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth...