market maker - search results

If you're not happy with the results, please do another search

Don’t Lose Your Leads to Your Competition. Do THIS Every Time

Oct 11, 2021

Every year, the NAR publishes a survey. And, every year we learn that consumers, despite saying they’d use their previous agent, go with the first agent they meet.

On the face of it, that seems like a pretty sad state of affairs—unless you can use that behavior to your advantage.

The need for speed

An older study of call response times to leads shows that from 35% to 50% of sales go to whoever reaches the prospect first.

This same study revealed that the chances you’ll actually make contact with a lead diminish the longer you wait to call. In fact, it decreases by more than 10 times in the first hour.

Unless you’re a one-woman or man show, wearing all the hats in your real estate business, it’s crazy not to do this ONE THING every time – call leads back a.s.a.p.

Within 5 minutes is optimal

Consider this: A red-hot lead is an online visitor who takes the time to enter her real name and real contact information.

Red-hot leads require your immediate attention. After all, they don’t typically come along every day. These people expect to hear from you and the other five agents they reached out to.

Be the first agent they talk to.

Do the call-back within 5 minutes and you’ll not only have the best chance of reaching the party, but call-backs within those 5 minutes convert better than call-backs made later. If you wait for a half-hour, your chances with the lead plummet 21%.

*Mortgage Options*, Direct Response Free Report, see **HERE**

What not to say

First, be prepared for the call-back. If the lead expressed interest in a particular property, print out the listing and familiarize yourself with it fully.

Then, don’t be overly salesy. Or talkative. Let the lead take the lead and be prepared to answer all questions.

Many sales coaches say that the first follow-up call should be informative, friendly, and very brief. Again, follow the lead. If he or she is chatty and doesn’t seem in a rush to get off the phone, keep chatting.

If, on the other hand, the lead is all business and seems rushed, take that as a clue to keep it brief.

What to Say

“Hi John, this is Anita Deal with World’s Best Real Estate Brokerage. I’m following up on your request for information on the home for sale at 123 Main Street. How can I help?”

Now, zip it and listen. Answer the lead’s questions and gauge whether he’s got time to talk or needs to be let go.

If it’s the former, ask non-threatening qualifying questions. These include:

Are you working with a real estate agent?
When do you plan on moving?
Have you seen a lender?
Do you have a home to sell before buying?

Don’t let the lead hang up without getting permission to follow up by phone, text or email.

If you offer a lead magnet, such as a free special report, offer to send it.

“May I email you my free report, “4 Mortgage Options With Low Down Payments”. Online leads are among the best you’ll get in real estate. Be brief, don’t be salesy, and get permission to follow up.

Keep it simple and human

Your UVP needs to be simple, both in length and in word choice. Here’s an example of what not to do:

We are “… a dominant online presence with a combination of innovative marketing and strategic outreach. Cutting-edge lead capture and unique tracking URL’s ensure exposure and buyer retention.”

Put yourself in the shoes of a consumer reading this UVP on the group’s website.

What is “lead capture?” And “cutting edge” these terms have become absolute turn-offs. Tracking URL’s? Buyer retention? Where is the part of the UVP that allows the reader to clearly understand the value this team offers?

Then, ironically, this same UVP shows up on seven other real estate websites. Seven agents trying to prove what makes them different share a UVP with seven other brokerages.

Here’s another that we found. “Our astute team creates a plethora of assets unique to your home.”

Aside from dumping the words “astute” and “plethora,” this real estate team needs to describe exactly what “assets” they will “create.”

If you can save consumers money on their real estate deal, make the process easier, or make it quicker, you’ve got yourself the makings of a UVP that will attract real estate clients.

Thinking of going after the Empty Nest niche market for more leads? Right now, get the first 100 prospects on an Empty Nest list for FREE!

Discover Empty Nesters in Your Area and Get the First 100 for **FREE** with the Demographic Search Tool.

HOW TO DISCOVER EMPTY NESTERS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: EMPTY100 to get the first 100 prospects free.

Discover Empty Nesters in your area, now, CLICK HERE!

This sale expires on 10/16/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Listing Agents: Steal These Home Staging Tips for Your Clients

Oct 7, 2021

If I were to ask you which room in a home is most important to stage, what would you say?

Kitchen, right? Or, perhaps, bathroom.

According to a NAR survey of buyers’ agents, however, “Staging the living room was found to be most important for buyers.”

So, the kitchen and/or bathroom must be second in importance, right?

Actually, slightly more than 40% of buyers’ agents recommend staging the master bedroom.

Staging the kitchen came in third.

The folks at homelight.com surveyed nearly 1,000 buyers’ agents and learned that more than half of them feel that “… staging increases a home’s value from anywhere between 1% to 10%.”

Nearly 30% of the aforementioned NAR survey respondents claimed that staging a home had no impact on the sales price. Twenty percent of them claimed that “… staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.”

While the Real Estate Staging Association claims that staged homes sell 73% quicker than homes that aren’t staged.

As you can see, whether or not staging is valuable to the seller depends on who you ask. If you have a challenging listing, however, staging should be a must.

If you don’t offer staging as one of your sellers’ services, at least give your listing clients some tips on how to do it themselves.

Who will likely buy the home?

Read any staging website and you’ll learn that most stagers aim for the impossible: “universal appeal.” You, as a real estate agent who works with real estate consumers on a daily basis, know how impossible this is. Nothing is universally appealing.

Perhaps what stagers are alluding to are aspects of staging that appeal to a broad spectrum of homebuyers, such as:

The homes and the closets are light and bright.
The home has been depersonalized. Despite what many real estate bloggers claim, this doesn’t mean removing personal items such as photos and certificates. It means personal items, such as toiletries, toothbrushes, feminine hygiene products and even used bars of soap, according to a study by Andrea Angott, Ph.D at Duke University.
Each room’s purpose is immediately evident. Remove office paraphernalia from the dining room and baby stuff from the master bedroom.
Each room gives the perception of lots of space. Remove excess items from the pantry, closets and cupboards so that they appear larger. Ensure the lighting is bright in closets. Remove oversized furniture.

As the listing agent, it’s important that you have a good idea of who makes up the buyer pool for each listing you take. Often, it’s obvious. Others, not so much.

If the home is a penthouse condo with a city view the buyer won’t likely be a family with young children. If the home is in a good school district, on the other hand, you can almost guarantee a family will buy it.

Once you have a good idea of the buyer pool you can offer more specific staging tips.

How do you get those new listings that you’ll be helping stage? How about launching a Get More Listings Campaign?

Get More Listing Campaigns are ON SALE 10% OFF the first month – 3 More Days!

*Get More Listings* Postcard Campaign (shown above). Learn more, **HERE**

TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: LIST10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/9/21.

Launch a Get More Listings Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Want More Listings? Become a BIG FISH in a Small Pond

Sep 30, 2021

Social media. Pay-per-click. Email.

Digital marketing is hot with real estate agents. This provides an amazing opportunity for the agent who decides to take a different approach and become a BIG FISH in a small pond.

How do you do this? with direct mail.

Oh, I know what you’re thinking. “She works for a direct mail marketing company, of course, she will say this.”

Statistics, however, don’t lie. Direct mail marketing is not only strategic, but it can also be laser-focused to a particular audience and it works.

Why fish for listing leads in the huge ocean that is digital? Think about it; doesn’t it make more sense to cast your net in a smaller pond filled with people who you are certain ACTUALLY OWN HOMES?

Some things to consider

In a recent survey of real estate agents, 82% said their marketing goal this year is to “improve their social media presence,” according to Becky Brooks at theclose.com.

A worthy goal, but not very focused. Think about this: while they are chasing after Facebook leads, you’ll have little competition vying for attention in homeowners’ mailboxes.

With targeted direct mail you will not only reach homeowners. If you narrow your mailing list to only homeowners who have lived in their homes a certain number of years, or who live in starter homes or any other preferred criteria, you will have a far greater chance of taking listings than by randomly posting on social media.

For instance, by targeting homeowners who have been in their home for seven or more years, you’re creating a great list of potential fence-sitters to go after.

*Fence Sitter* postcard campaign shown above. To learn more, click **HERE**

Another thing to consider is the pandemic. In a recent USPS study, slightly more than 40% of Americans said that since the pandemic began, their excitement about receiving mail increased.

Nearly half of respondents said that a direct mail piece prompted them to go online to get more information about the sender.

The volume of direct mail plummeted from “… 213 billion pieces …” in 2016 to 120 billion last year. Interestingly, despite the drop in volume, the response rate skyrocketed nearly 200%.

You’ll have far less competition for eyes on your mail pieces and a better response rate than ever before.

Who makes up your potential seller audience?

Now that we’ve got you looking for listings in all the right places, what will you be sending? Keep in mind your audience – older generations, such as Baby Boomers and Gen X make up 75% of the real estate market combined.

When considering your direct mail marketing piece, don’t take valuable time out of your day to create marketing from scratch.

ProspectsPLUS! offers hundreds of marketing templates targeted specifically to your niche audience and designed by direct response experts.

Next, determine your recipient’s needs (boomers may want to downsize or move near their grown children) and offer a solution that is compelling (don’t worry ProspectsPLUS! has this covered for you as well). Check out the Empty Nest Series located under Farm campaigns.

Decide on the compelling offer to get those homeowners reaching out

A market update is always a good way to break the ice. Yes, it may be time-consuming, but it doesn’t have to be.

Direct Response Report, *Advice For Cash-Strapped Landlords*.

A simple chart of recently listeds, under contracts, and solds, along with bedrooms, baths, square footage, and prices, is something that hits my mailbox once a quarter. Do I read it?

You bet I do!

Then, there are the absentee owners to consider. Many have been hit hard by the rent moratorium and want out from under their investments. Take a look at what we offer to market to these possible listers.

If you have a freebie they can download or you can deliver, all the better. Offer them the Direct Response Report, Advice For Cash-Strapped Landlords.

Consistency is key in any lead generation campaign, so send just-listed and just-sold postcards when appropriate. Keep reminding them just how much their neighbors are getting for their homes in this on-fire sellers’ market.

FOMO (fear of missing out) is real.

Another way to keep those listings flowing? A YEAR ROUND Holiday Postcard Campaign. Staying top of mind with Your Sphere & Farm is easy with a Monthly Holiday Campaign.

And, Holiday Campaigns are ON SALE 10% OFF the first month – 3 More Days!

*Holiday* Postcard Campaign (shown above). Learn more, **HERE**

TO LAUNCH A HOLIDAY CAMPAIGN:

Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer).

USE PROMO CODE: HOLIDAY10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 10/2/21.

Launch a Holiday Campaign Now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

What Makes You Different From Other Real Estate Agents?

Sep 28, 2021

Have you ever puzzled over what value you offer potential and existing clients that no other agent (or few others) offer?

Or, do you bundle up the same service as every other agent in town in the hope that it will be enough to prove to consumers why you deserve their business?

Determining your “unique value proposition,” or UVP for short, is critical, especially if you work in a market saturated with other real estate agents.

Quick explainer for newbies

A UVP “… is a concise, straight-to-the-point statement about the benefits you offer customers,” according to Solomon Thimothy at inc.com. “In other words, it’s an explanation of what makes you different,” he concludes.

It sets you apart from other agents. “It’s the promise you make to your customers and clients to deliver a unique experience, claims Tony Khuon at agilelifestyle.com.

So how do I come up with this UVP?

Think about what you can offer that few other agents do. If you’re a veteran, brush up on the VA home loan. Your UVP is that you are uniquely qualified to work with veterans.

If you’re an ace marketer or come from a marketing background you no doubt offer creative marketing solutions to home sellers. Solutions other agents can’t match. That’s an amazing UVP.

While many agents have started offering free services to their listing clients, the number still remains small. Stand out from the crowd by offering one or more of the following:

Free staging
Free housecleaning
Free curb appeal consultation
Free handyperson services (such as two hours of services, or something similar)

Yes, the thought of paying for these services is uncomfortable, but homeowners value these and, therefore, they make a dandy UVP.

Two more “services” that consumers find attractive are discounting your commission or giving a portion of your commission back to the community.

You don’t need to spend money, however, for what you offer to be considered valuable. “Homes I list sell for an average of 3% or more above list price.”

If true, that’s a pretty compelling UVP.

Remember to add your unique service to all of your marketing as a powerful call to action.

FARM, **Call to Action Series** Postcard Campaign shown above

Keep it simple and human

Your UVP needs to be simple, both in length and in word choice. Here’s an example of what not to do:

Put yourself in the shoes of a consumer reading this UVP on the group’s website.

Then, ironically, this same UVP shows up on seven other real estate websites. Seven agents trying to prove what makes them different share a UVP with seven other brokerages.

Here’s another that we found. “Our astute team creates a plethora of assets unique to your home.”

Aside from dumping the words “astute” and “plethora,” this real estate team needs to describe exactly what “assets” they will “create.”

If you can save consumers money on their real estate deal, make the process easier or make it quicker, you’ve got yourself the makings of a UVP that will attract real estate clients.

Did you know our Holiday Scheduled Campaign is currently on sale 10% OFF the first month?

Farm, *Holiday* Scheduled Campaign is shown above. Learn more, **HERE**

TO LAUNCH A HOLIDAY CAMPAIGN:

Hit “CLICK HERE”, below (from a desktop or laptop computer).

USE PROMO CODE: HOLIDAY10 to get 10% Off at check out.

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 10/02/21.

Launch a Holiday Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

Prev 1...101112...29 Next

Page 11 of 29