Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service...

Studies indicate it takes a tenth of a second to begin to form an impression of someone you don't know. Therefore,...

It’s been years, but I still remember my landlord -- a real estate agent -- calling me and asking if I knew anyone who...

Maintaining and nurturing your relationships within your sphere of influence (SOI) is crucial for generating leads and building a successful real estate business. Here...

Using keywords has gotten technical. Gone are the days when “real estate agent in ” could help you capture interest. Nowadays, it is more...

It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI). But AI isn’t...

We all know that referrals are the lifeblood of a real estate business. Nothing beats the trust and credibility that come with a word-of-mouth...

In today's competitive real estate market, establishing a strong brand is crucial for real estate agents looking to attract sellers and stand out from...

Yes, there's still time! Here are six ways to help you stir up more activity in your market before the year-end.

Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. First impressions matter, but...

With countless tasks to juggle, from client meetings and property showings to negotiations and paperwork, real estate agents need tools that can help streamline...

Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating...