Every year, when the 2024 RealTrends + Tom Ferry “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record...

High interest rates and a tight inventory of homes for sale have locked a huge swath of starter home buyers out of the market.

So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with...

Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through...

In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially...

 Your primary job is over when you all shake hands at the closing table. Sure, you need to update your buyer’s or seller’s info...

Adversity is an inevitable part of any business journey. What sets remarkable companies apart is their ability to survive challenging times and thrive in...

Securing a listing is critical to a real estate agent’s job, and losing out on a potential client can be disheartening. Understanding the reasons behind...

Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service...

Studies indicate it takes a tenth of a second to begin to form an impression of someone you don't know. Therefore,...

It’s been years, but I still remember my landlord -- a real estate agent -- calling me and asking if I knew anyone who...

Maintaining and nurturing your relationships within your sphere of influence (SOI) is crucial for generating leads and building a successful real estate business. Here...