Your Next 3 Listings Are Already in Your Database—Here’s How to Unlock Them

Why Your Database Is a Hidden Goldmine

Did you know 38% of sellers choose the same agent they referred or worked with before—and 28% use their previous agent again? That means your database—past clients, leads, sphere—is a goldmine quietly holding your next listings, if you work it right.

The following are four steps to unlocking listings in your database.

Step 1: Clean & Segment Your Contacts

Cluttered databases lead to missed opportunities. Organize your database by contact type: past clients, prospects, and referral sources. Then, prioritize those who bought or sold 2–10 years ago—they’re likely due for updates or moves.

Step 2: Send a Personalized Check-In

Your name matters—but your message matters more. Launch a 3-email reactivation series:

• Email 1: “Just checking in—how’s life treating you?”

• Email 2: “Want a fresh snapshot of your home’s value?”

• Email 3: “I’m here when you’re ready for your next move.”

Include local market stats and a clear CTA to a valuation or conversation.

Step 3: Use Data-Driven Triggers

Top agents use smart data, not guesswork. Review your CRM for signals—birthday, listing expiry, market interest. When triggers appear, send a timely postcard like:

“Your neighbor just sold—want to know what your home is worth?”

Step 4: Add Value Before You Ask

Deliver helpful info first to build trust. Host a free report or mini-guide—e.g., “3 Things Every Homeowner Should Know About Selling in 2025”—and email it to your database along with your check-in.

Remember, insight + care = connection.

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here