More Listings, More Money: The Impact of Professional Photography

    Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes. 

    First impressions matter, but never more so than when there aren’t enough buyers in the market. 

    When it comes to showcasing your listings, high-quality photography can make all the difference. 

    If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.

    And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.

    Why clear, compelling listing photos are important

    We asked our agent friends who use professional photography in their real estate business why they feel it’s important.

    It makes a great first impression 

    Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.

    Showcases a property’s best features

    Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.

    The Calendar Series postcard is shown above. To learn more, Click Here.

    Increases online visibility

    We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.

    If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.

    Results in faster sales and higher prices 

    Properties with professionally photographed online listings tend to sell faster and often at higher prices. 

    Helps you ace your listing presentations

    Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?

    Here are the questions to ask when interviewing a photographer

    Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.

    Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.

    What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.

    Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.

    What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.

    Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers.

    Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.

    With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.