Mid-Year Marketing Checkup: 5 Changes Every Agent Should Make

    As we hit the midpoint of 2025, it’s the perfect time to pause and assess what’s working—and what’s not—in your real estate marketing.

    The market is constantly shifting, and so should your strategy. A quick check-in now can help you avoid wasting marketing dollars, double down on what’s converting, and position yourself to finish the year strong.

    Whether you’ve had a stellar first half or feel like you’re playing catch-up, these smart adjustments will sharpen your brand and boost your visibility where it counts.

    1. Audit Your Digital Presence

    Ninety-six percent of buyers start their home search online, so ensure your website is mobile-friendly, offers fast-load speeds, and features long-tail keywords like “homes for sale [city name]”—these generate 70% of search traffic.

    Also, listings with videos receive 403% more inquiries. Add virtual tours or short walkthroughs to capitalize on that engagement.

    2. Revamp Your Social Strategy

    With 71% of buyers preferring agents with a strong social media presence, double down on value-driven content. Post tips, market updates, or community highlights at least twice weekly.

    Use analytics to see what resonates and double down on high-performing posts to grow reach and attract leads.

    3. Refresh Email & Lead Gen Systems

    Email marketing outperforms social by 40% in conversion. Use this mid-year point to clean your list—remove inactive subscribers—and reengage with a “what’s new” drip sequence. Include local trends, recent sales, and a clear call-to-action to drive responses.

    4. Boost Your Local Touch with Direct Mail

    Even in a digital world, direct mail still works. Studies show that direct mail delivers a response rate up to 9x higher than digital ads, making it one of the most cost-effective ways to generate real estate leads and listings with lasting impact. REsimpli reports over $26 MM in revenue from postcards.

    Send a mid-year postcard summarizing key market stats or upcoming open houses. It re-establishes your physical presence and can complement your online marketing.

    5. Review Goals & Set Q3 Targets

    The first half of 2025 has been a “more traditional spring market,” but affordability remains a challenge. Reassess pricing strategies and your buyer/seller mix. Adjust your Q3 campaign focus based on what’s working and evolving local conditions.

    “The most important asset you can own in your business is the attention of your customer.” — Adam Contos, former RE/MAX CEO.

    Use this mid-year checkup to refresh what works—and pivot where needed—to ensure a strong close to the year.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 2025 Quarterly Real Estate Marketing Guide

    Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

     

     

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.