How Consistent Holiday Postcards Can Impact Your Real Estate ROI

Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

Holiday postcard marketing

Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

Schedule your campaigns

Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.