How AI Can Streamline Your Real Estate Business and Free Up Time

    It’s large and in charge, apparently. One can barely find a website that isn’t, at least in part, utilizing artificial intelligence (AI).

    But AI isn’t just the King of the World Wide Web. Many industries are using it, including:

    • Healthcare
    • Financial services
    • Data Analytics
    • Sales and marketing
    • Energy
    • Transportation

    Even Starbucks utilizes AI’s predictive analytics capability to better understand their customers  Let’s look at a broad overview of a few ways that real estate agents can use AI in their businesses too.

    Kick lead generation into high gear

    One of the most attractive aspects of AI for real estate agents is its ability to simplify lead generation.  Traditional methods of finding potential clients can be time-consuming, and tedious and often yield mixed results.

    AI, on the other hand can analyze a huge amount of data from various sources to identify high-quality leads.  These sources may include social media, online behavior, and market trends to name just three.

    These insights allow agents to target the right audience more effectively, ensuring that their marketing efforts are both efficient and impactful.

    Streamline follow-up

    Talk about tedious and time-consuming! Consistent follow-up with leads and an agent’s SOI often fall through the cracks because of how odious the thought of it is.

    As we all know, however, a lead that sits with no nurturing is useless and, “the fortune is in the follow-up.” An AI-powered CRM system can be a game changer, especially for agents who generate a lot of leads.

    Let AI send out personalized messages, schedule follow-up calls, and even predict the best times to reach out based on the lead’s engagement history.

    The Holiday scheduled campaign is shown above. To learn more, Click Here.

    AI: The appraiser in your back pocket

    Whether working with a buyer or a seller, getting an accurate property value is crucial. AI can help here, too. By using algorithms, it can analyze details such as location, market conditions, and property features.

    Improved client satisfaction

    How about an AI-driven chatbot and virtual assistant? Yup, that, too is possible. These tools can handle a variety of tasks, from answering common inquiries to offering instant responses and personalized service.

    Efficient transaction coordination

    This one is an agent favorite. AI can automate document management, scheduling, and communication between parties to the transaction.

    For instance, AI-driven platforms can track the progress of each transaction, send reminders, and ensure that all necessary paperwork is completed and all parties are notified. 

    Check out AI tech to see how it can help streamline the business end of your business, freeing you up to bounce down the street and make money!


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here    


     

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.