3 Reasons Homeowners Choose the Agent Who Markets First
When listing their home, most homeowners don’t choose the agent with the flashiest business card—they choose the one who is already marketing in their neighborhood.
Why? Because familiarity builds trust, and trust gets listings.
Here are three compelling reasons homeowners consistently choose the agent who markets first—and how you can become that agent.
1. Visibility Builds Credibility
Homeowners feel more confident hiring someone they’ve “seen around.” A postcard, newsletter, or door hanger—received consistently—plants the idea that you’re active and thriving.
Action Step: Send at least one branded marketing piece monthly to your geographic farm or sphere of influence. The Market Dominator Trifold is the ideal stand-out piece.
2. Early Marketing Establishes Authority
When you’re the first to educate a homeowner—whether about market trends, home value, or selling tips—you become the authority they turn to.
Action Step: Utilize our direct response reports, such as “From Prep to Sale” or “5 Fastest Ways to Build Home Equity,” as valuable educational resources and distribute them via direct mail or email opt-ins.
3. Trust is Built Over Time, Not Overnight
Most people don’t decide to sell overnight—and they don’t choose their agent overnight, either. The agent who shows up first and stays consistent earns the most mindshare when it’s finally time to list.
Action Step: Start a 90-day marketing plan that includes postcards, follow-up calls, and social proof like Just Listed/Just Sold results. Download our Q2 Real Estate Marketing Guide for weekly suggestions and action steps throughout the second quarter of this year.
The first agent to show up is often the first agent called. Start marketing now—before your competition does—and be the name homeowners remember when it matters most.
2. The Free 2025 Q1 Real Estate Marketing Guide
Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here
