Homework for Homeowners: 5 Things to Do Before Fall Listings

    As the school year kicks off, it’s also a smart time for homeowners to prepare their properties for a successful fall listing.

    With buyer interest still strong and inventory levels below pre-pandemic norms, having your homeowners complete a few key pre-listing tasks now can help a home stand out and sell faster this season.

    1. Declutter & Depersonalize

    Kick off fall prep with a deep clean. Remove excess furniture and personal décor to create airy, appealing spaces. Staged homes sell 73% faster and attract up to 10% more online views than unstaged ones.

    2. Boost Curb Appeal

    Sweep fallen leaves, trim overgrowth, and pressure-wash siding or driveways. A clean exterior shapes first impressions and can significantly shorten days on market.

    The Home Seller’s Checklist is shown above. To see more, Click Here.

    3. Stage Key Rooms

    Focus staging efforts on the living room, primary bedroom, and kitchen—37%, 34%, and 23% of buyer agents said those rooms matter most.

    Spend roughly 1–3% of the home’s value (median $1,500–$5,000) for an ROI of up to 550%.

    4. Address Seasonal Maintenance

    Inspect furnace, clean gutters, seal drafts around doors/windows, and test smoke/CO detectors. These tasks help prevent inspection red flags and show that the home is well-maintained.

    5. Capture Stunning Fall Photography

    Use autumn colors (pumpkins, wreaths) to stage outdoor shots. Market listings early—new home listings rose 8.5% year‑over‑year in early 2025—but limited inventory (24% below pre‑pandemic levels) means standout images can command attention.

    Print out this list and provide it to your homeowners as a guide.

    By checking off these impactful but straightforward tasks, homeowners can position their property to shine in the fall market—and attract the right buyers at the right price.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 2025 Quarterly Real Estate Marketing Guide

    Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

     

     

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.