Four Ways to Generate Listing Leads on Next Door You May Not Have Considered
Ready to Look at a New Path to Listings?
If you’re interested in casting a wider net with your listing generating methods, you may want to consider hanging out at nextdoor.com, if you aren’t already.
What is Nextdoor?
Nextdoor.com is a neighborhood forum with homeowners comprising 75% of the members. Furthermore, at least 25% of the conversations on Nextdoor involve real estate topics.
One must be a resident of a specific neighborhood or own a second home there, to join.
From there, the platform works like most other social networking sites, with a few important distinctions.
How can agents generate real estate listings on Nextdoor?
Ok, you won’t become a listing-generating superstar overnight on this platform. The emphasis here is on building relationships and trust is key.
There are rules about how businesses can and can’t advertise and the most important one to remember is that promoting your business is prohibited in the news feed. UNLESS it is in response to a post asking for an agent recommendation.
Lucky you, however, because recommendation requests make up the bulk of Nextdoor posts in the news feed.
Four ways to generate listing leads on Nextdoor include:
- Creating a free business page.
- Post about open houses in the Events section.
- Join groups. Don’t just stick to the obvious real estate-related groups, join some that match your interests. Post and respond often so that neighbors can get to know you.
- Create your own group. In my neighborhood a local handyman started a group he calls “Ask your Handyman for Home Repair Tips.”
What not to do
Whenever someone posts about possibly buying or selling a home, agents naturally jump into the thread. It’s embarrassing, really, because they all pretty much have the same spiel.
One agent in my neighborhood, however, chimed in with her response to a post from a tenant in the area. The tenant wanted to know if she could negotiate with her property management firm for a lower rent increase.
The agent responded that, by law, the landlord cannot increase the rent over a certain percentage.
“. . . if you would like to talk to me about making a plan for buying a house that’s why I am an expert in then you don’t have to deal with these landlords anymore.”
There are several things glaringly wrong here. First, our city doesn’t have rent control. If this agent is such an “expert,” as she claims, why doesn’t she know this?
Then, there is the fact that her entire response is one huge, ugly sentence and there is a sad grammar problem toward the end.
Before you respond to a post, read the responses from other agents. Make yours as different from theirs and as engaging as possible. Then, ensure that your advice is accurate. Finally, proof your post before publishing.
Nextdoor may not be for everyone, but if you currently farm your own neighborhood it just might be the place for you.
PLUS: When you have time…below are some free tools to help support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
5. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
We’re here to support you.
Your ProspectsPLUS! Team
