Fight USPS Rate Hikes: Choose EDDM for Budget-Friendly Real Estate Marketing

Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service allows you to send targeted mailings to specific neighborhoods without the need for a mailing list, making it an ideal choice for localized real estate marketing.

Cost savings

Traditional direct mail campaigns have a higher cost due to the purchase of a mailing list and the postage paid on individual addresses.

EDDM eliminates these costs by allowing agents to select postal routes and send mail to every address along those routes. This bulk mailing approach significantly reduces postage expenses and maximizes budget efficiency.

Targeted marketing

Real estate agents can choose postal routes that align with their target market, such as neighborhoods with high turnover rates or areas with desirable demographics. This ensures that marketing materials reach the right audience, increasing the chances of generating leads.

Marketing options

EDDM supports the delivery of a variety of marketing materials, including postcards, flyers, and brochures. To see the various real estate marketing materials, designed by industry professionals, and available through ProspectsPLUS!, Click Here.

Ease of use

Moreover, EDDM is user-friendly. ProspectsPLUS! provides an online tool to help you select your routes, and then schedule your mailings.

With the continued USPS postage increases impacting the cost of marketing, EDDM provides agents with an affordable, targeted, and effective way to reach potential clients. 

By leveraging this service, agents can enhance their local presence, engage with their community, and ultimately drive more business.    

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here    

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here    

4. The Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here