Fall in Love with These Seasonal Blog Topics to Attract Buyers!

    Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through the roof, and it doesn’t appear there is any end to either in sight.

    Yet, people still want to sell and buy homes. Going into the slowest season in real estate, what can you do to encourage them to enter or stay in the market?

    What do your blog followers need to know about buying a home (in your town) during the fall? 

    There is always a silver lining

    Sometimes, we just need to look a little harder for it. About 550,000 people enter the term “real estate housing market” into Google each month. Another 450,000 searches for “housing market.” That’s one million people interested in knowing what’s going on with the housing market.

    While sharing the national outlook is good, nothing beats a deep dive into the local market from a buyer’s perspective. This is your opportunity to remind your readers that all real estate is local and that what the national market looks like doesn’t necessarily reflect local conditions.

    For inspiration, check out this amazing post from Sammamish Mortgage in Bellevue, WA.

    Is now a good time to buy a home?

    The folks at Leonardi Real Estate in Folsom, CA. show readers why it is the best time to buy a home by comparing what they will pay now instead of what they will pay if they wait a year. It’s a brilliant infographic.

    Veterans need to know

    “Fewer than 12 percent of the country’s estimated 24 million veterans are currently using their VA loan benefits, according to government data,” claims Chris Birk at veteransunited.com. Most of them either don’t think they qualify or don’t understand how to apply, Birk adds.

    Since November is the month we celebrate our veterans, help get the word out about their home loan benefits.

    Sadly, many surviving spouses aren’t aware that they, too, may qualify for the loan. So you have lots of topics to cover during Veteran’s Month. 

    “Why we Love [name of city] in Fall” 

    While not explicitly buyer-related, this hyper-local topic is a share magnet.

    What are some of the wonderful things about your town in the fall? The chances are pretty good that others feel the same way. 

    This topic, especially when shared on social media, marries your brand to your town in a way that no other agent can.

    Need some examples of how others have treated this topic?

    Remember, don’t let these posts sit on your blog. Cross-post to social media to increase traffic to your website.

    Happy Fall!

    PLUS: When you have time…below are some marketing tools to help support your success.

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    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.