Numerous small business owners, including real estate agents, assume various mundane responsibilities associated with operating their businesses. Particularly in the initial stages, they handle a wide range of tasks, from janitorial duties to accounting and marketing efforts.
The savvy entrepreneurs eventually opt to enlist assistance. Conversely, those who choose not to, become “… prisoners of their own success,” according to David Tal, co-founder and CEO of Agentology (now Verse.io).
Let’s delve into the potential advantages of outsourcing for your real estate business, tasks that might be suitable for delegation, and where to find the right individuals for these roles.
The advantages of outsourcing aspects of your day-to-day business
The primary advantage of outsourcing specific functions within your real estate business is the extra time you’ll gain in your workday.
Instead of spending that time ON the business, as you do now, you can spend it IN the business. An agent friend once told me that this freed him to do what he does best: “Bounce down the street and make money!”
If approached correctly, outsourcing can also prove to be a cost-effective strategy. Online platforms for hiring, such as Fiverr.com and Upwork.com, offer access to specialists who often charge considerably less than local workers in your industry.
Opting for experienced freelancers can eliminate the need for extensive training.
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Tasks to consider outsourcing
Many real estate agents choose to delegate tasks that they find particularly mundane or time-consuming. Alternatively, some opt to outsource tasks where they believe a professional could produce better results. If you’re unsure which tasks to outsource, we’ve compiled a short list to assist you:
Real estate agents often outsource general administrative responsibilities, either by hiring an assistant or engaging a freelancer. These tasks typically include:
- CRM maintenance and management
- Managing phone calls and emails
- Procuring necessary supplies
- Scheduling appointments
- Coordinating direct mail campaigns
PPC advertising campaigns
Considering the intricacies involved in PPC advertising, many real estate agents outsource this task. As noted by business consultant Larry Alton at TheAmericanGenius.com, “PPC can significantly boost revenue for businesses, but without the requisite expertise, it may also result in wasted resources.”
Outsourcing need not be prohibitively expensive, as platforms like Upwork.com offer a variety of competitively priced freelancer packages. Explore Chad Gravallese’s YouTube video for insights on effectively hiring a freelancer on Upwork.com.
Search engine optimization (SEO)
For real estate agents seeking to drive organic traffic to their website and blog, search engine optimization (SEO) is a crucial yet time-consuming task.
Delegating your SEO tasks can be a wise business investment. Platforms like Fiverr.com host numerous SEO professionals with varying price ranges. Keep in mind that lower-priced freelancers may yield either satisfactory or disappointing results, making it a bit of a gamble. To make an informed choice, you can refer to depreneurdigest.com for guidance on selecting a Fiverr freelancer.
Whether virtual or in-person, employee or freelancer, outsourcing tasks will take your business to the next level.
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