Escape the Success Trap: Outsourcing Solutions for Overwhelmed Agents

    Numerous small business owners, including real estate agents, assume various mundane responsibilities associated with operating their businesses. Particularly in the initial stages, they handle a wide range of tasks, from janitorial duties to accounting and marketing efforts.

    The savvy entrepreneurs eventually opt to enlist assistance. Conversely, those who choose not to, become “… prisoners of their own success,” according to David Tal, co-founder and CEO of Agentology (now

    Let’s delve into the potential advantages of outsourcing for your real estate business, tasks that might be suitable for delegation, and where to find the right individuals for these roles.

    The advantages of outsourcing aspects of your day-to-day business 

    The primary advantage of outsourcing specific functions within your real estate business is the extra time you’ll gain in your workday.

    Instead of spending that time ON the business, as you do now, you can spend it IN the business. An agent friend once told me that this freed him to do what he does best: “Bounce down the street and make money!”

    If approached correctly, outsourcing can also prove to be a cost-effective strategy. Online platforms for hiring, such as and, offer access to specialists who often charge considerably less than local workers in your industry. 

    Opting for experienced freelancers can eliminate the need for extensive training. 

    Direct response reports are shown above. To learn more, Click Here.

    Tasks to consider outsourcing

    Many real estate agents choose to delegate tasks that they find particularly mundane or time-consuming. Alternatively, some opt to outsource tasks where they believe a professional could produce better results. If you’re unsure which tasks to outsource, we’ve compiled a short list to assist you:

    Admin tasks

    Real estate agents often outsource general administrative responsibilities, either by hiring an assistant or engaging a freelancer. These tasks typically include:

    • CRM maintenance and management
    • Managing phone calls and emails
    • Procuring necessary supplies
    • Scheduling appointments
    • Coordinating direct mail campaigns
    PPC advertising campaigns

    Considering the intricacies involved in PPC advertising, many real estate agents outsource this task. As noted by business consultant Larry Alton at, “PPC can significantly boost revenue for businesses, but without the requisite expertise, it may also result in wasted resources.” 

    Outsourcing need not be prohibitively expensive, as platforms like offer a variety of competitively priced freelancer packages. Explore Chad Gravallese’s YouTube video for insights on effectively hiring a freelancer on

    Search engine optimization (SEO)

    For real estate agents seeking to drive organic traffic to their website and blog, search engine optimization (SEO) is a crucial yet time-consuming task. 

    Delegating your SEO tasks can be a wise business investment. Platforms like host numerous SEO professionals with varying price ranges. Keep in mind that lower-priced freelancers may yield either satisfactory or disappointing results, making it a bit of a gamble. To make an informed choice, you can refer to for guidance on selecting a Fiverr freelancer.

    Whether virtual or in-person, employee or freelancer, outsourcing tasks will take your business to the next level.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.