Agent Success

3 Steps to Epic Success

By Lisa Gray

November 06, 2017

The Success Mind-Set

Success begins with the right mindset. Real estate sales is not just a job; it is a business. A business that requires planning, organization and systems to maintain balance, accountability and forward momentum. The following details the 3 steps to epic success.

Step 1: Have a Plan

Planning is critical to realizing your goals, generating consistent income and creating an exit plan. The proper exist plan ensures you have a valuable “book of business” that you can sell when you are ready to retire. Your plan should:

Be sure to share your plan with a manager, coach or partner so that you can set up a system of accountability.

Step 2: Employ Smart Marketing

In today’s competitive arena, effectively marketing yourself and your business requires both consistency and laser focus.

Countless agents send single marketing pieces to thousand of consumers, with no intention of following up. This approach is a waste of time, energy and valuable marketing dollars.

The truth is, you should be in contact with your sphere of influence at least every 30-45 days. One month, send a postcard, letter, newsletter or flyer. Many of our customers find the Listing Inventory Series, Content Cards, and Market Dominator among their favorites.

The following month, call with a friendly event reminder, helpful hint, or just to say hello.

During the third month, arrange to see them via a networking event, social gathering or in-person visit. Drop off a small token, informational item or card. Then start the “rotation” over again.

Such consistency creates vital ‘top-of-mind’ awareness. This awareness becomes “the key to the kingdom” when growing your referral base and creating a

reliable income.

Gone are the days when agents could afford to take a “shotgun” approach-casting a wide net in the hopes of “catching a few”.

Response rates increase dramatically when you speak directly to the needs and interests of a particular group.

Wise agents seek out demographics or geographics that they relate to or have a history of success with.

The more comfortable you become speaking to a particular group or segment, the more you become recognized or thought of as a specialist in that field.

Related: Niche Marketing and the Law of Attraction

Targeted marketing examples:

Step 3: Put Solid Systems in Place

Without systems, you’re like a hamster on the wheel-spinning without really getting anywhere. Systems are the only way to maintain the delegation, automation and streamlining that will continuously work on your business. Systems allow you to:

What systems should you have in place?

The success mind-set requires dedication and a commitment to the activities that earn you top dollar and allow you to “feed” the career you’re building.

Related: 3 Tools That Drive More Business

Need our help?  Contact our support team today at 866.405.3638. They’re more than happy to help you.