Niche Marketing and the Law of Attraction

Exploring the Connection:  One-on-One with Matthew Ferrymatthew ferry
By Julie Escobar

It seems people all over the world are trying to unlock the secrets to a better life, better career, and more happiness.  What do the really successful people have that others don’t?  Why do they seem to effortlessly “attract” all that they need and want?  Why do they rise to the top and stay there, and more importantly, how can the rest of us capture that same lightning in a bottle and use it to propel our own lives and careers?  To gain a little insight on the topic, I sat down with mindset expert and talented speaker Matthew Ferry.  Below is an excerpt from that interview:

Julie Escobar:  Hi Matthew, thanks for taking the time to be a part of this!  I knew that when it came to exploring the connection between finding the right niche — that magic that comes from doing what you love and working with people you like —  and what we know and don’t know about the law of attraction, you were just the guy to turn to for “enlightenment!”

Matthew Ferry:  Thanks Julie! I think there most definitely is a connection.  While niche marketing and the Law of Attraction are distinctly different – they are related.

First, I don’t think the law of attraction is the kind of thing you should focus on. That would be a little like studying gravity when learning to hang glide—right?  While gravity plays a part, it’s certainly not the big picture!  Let’s look at the bigger picture of how top producers in this business actually tap into that powerful combination of “laws” that I refer to as the “Laws of Momentum.”

The Law of Attraction:  In its most simple format, the law of attraction boils down to “like attracts like,” or in other words, “what you put into the world the most will come back to you.”  That said, to get the most from this law, you really need to begin by truly knowing what you want.  Fall in love with the idea of what you want, be thrilled by it and develop a deep connection to that future.

I’ll give you an example.  I have a client who did 1,996 transactions in a single year with just two assistants.  How?  He immersed himself in his passion.  Deeply tied to his immigrant roots he began working with lower Hispanic communities and those people who couldn’t afford to buy a home on their own.  He knew he wanted to help the people in these communities experience the American dream of homeownership.  His affinity for them and passion to help allowed him to make the right connections and unlock the possibilities to make home buying possible.  It grew to a point where he literally was taking seven listings a day!  With the combination of knowing what he wanted, feeling deeply rooted to that cause, and possessing the willingness to do for others, he created that kind of momentum.

Julie Escobar:  What a great example, Matthew.  You’re absolutely right to say that it starts with really knowing what you want.  I’ve seen so many agents and salespeople in all industries who try too hard to be “all things to all people,” and all they have to show for it at the end of the day, or the end of their careers, are a lot of man hours, frustration and limited success.  Life’s too short to dislike what you do or who you work with!  How much smarter and more effective it is to work with a group of people who share your interests, your passions and your vision.  It sure makes work less like work, and goes a very long way towards building and maintaining long term relationships.

Matthew Ferry:  Absolutely, but the law of attraction doesn’t work alone!  Next, let’s consider: The Law of Reciprocity:   This law follows the “golden rule.” In other words, whatever you do will be returned back to you.  So if you help other people be successful, you’ll be successful.  If you show kindness, you’ll receive kindness.  If you champion the cause of another, they will, in turn, champion the cause for you.

This law is amplified when you are grateful, thankful, appreciative, and service-oriented.  Take a look at the people who are succeeding rapidly – those salespeople who make seven, ten and twelve million.  Note that they have advocates, supporters, believers and followers.  It’s not by accident; it is because they, too, are advocates, supporters, believers and followers.  They are champions for their customers and work selflessly for them.  The success they appreciate in return is simply a “bonus.”

Julie Escobar:  That reminds me of Zig Ziglar’s quote, “You’ll get everything in life that you want if you help enough other people get what they want.” They are certainly words to live – and work by. What’s next?

Matthew Ferry:  The last law most people are already familiar with, which is The Law of Averages:  It states the more you put in, the more you get out.  It’s really that simple.

All in all, it really does boil down to: success comes to people who are absolutely clear about what they want and really love it.  They have a great affinity for their niche and a desire to serve and this ignites the law of attraction in their favor and takes away any resistance to success.

Next, using the law of reciprocity they focus on what they want, but more importantly, they focus on helping everyone else get it.  Without an agenda, they selflessly want more for the people they work with.  They are advocates and supporters, and in return, they find that others become advocates and supporters for them.

And lastly, they work hard.  They are excited about working with as many people as they can because they are having so much fun.  The more fun they have, the more time and energy they put in and the more people they work with, so the law of averages is hard at work for them as well!

Julie Escobar:  Thanks Matthew!  I know our readers will appreciate all of your wonderful insight and information.  You always have so much positive to share and I invite everyone to bookmark Matthew’s site to stay connected!  Download free audio training from Matthew online at www.matthewferry.com.

I would also like to invite all of our readers to join us online at www.prospectsplus.com.  There you can sign up for a free web account and tap into the many powerful marketing resources available to you for building your niche, managing your sphere of influence and growing your business!  If you would like to learn more contact me at 1.866.405.3641 or  email me at Julie.Escobar@prospectsplus.com.

Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.

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