Real estate postcard campaigns work best when an agent can connect each mailing to a clear next step. This page shares the Dean Jackson webinar and a practical way to track a postcard campaign from planning through follow-up.
How to track a real estate postcard campaign
Before sending, write down the campaign purpose, audience, mailing date, postcard message, and the action you want the recipient to take. Use a campaign-specific response path, such as a dedicated landing page, phone instruction, or offer code, so responses can be identified without guessing.
- Record the mailing details: Note the audience or mailing-list selection, quantity, format, and send date.
- Use a clear response path: Give recipients one practical action and label that action so it can be connected to this mailing.
- Review the results: Compare identified responses and follow-up activity with the campaign details. Use what you learn to improve the next mailing, without treating one campaign as a guarantee of future results.
Choose a postcard campaign that fits your goal
ProspectsPLUS! offers postcard designs and campaign paths for real estate marketing, including just-listed, just-sold, geographic-farming, holiday, and other recurring direct-mail needs. Browse the available real estate postcard campaigns and choose the option that matches the message you want to send.
A targeted mailing list can help an agent define who should receive a campaign. Keep the audience, message, and response path aligned so the follow-up record remains useful.
Listen to the Dean Jackson webinar
The webinar discusses why people refer real estate agents and how a memorable message can support ongoing relationship marketing. Use the ideas as planning input, then apply the tracking steps above to the campaign you choose.
Listen to or download the webinar audio.
Read the full Broker Breakthrough Report for additional context on the referral conversation.
Plan the next follow-up
After the mailing, keep the campaign details and identified responses together. A simple record of the audience, send date, message, response path, and follow-up status gives you a clearer basis for the next postcard decision.
For help choosing a postcard, mailing list, or campaign path, contact ProspectsPLUS! support at 866-405-3638.