Crush it in 2023: Check out this Brilliant Real Estate Farm Idea

    We’re big proponents of real estate farming. Whether it’s circle geographic farming, niche farming, or something else, we repeatedly hear stories about the hefty benefits of this marketing method.

    While researching different real estate farming niches, we came across one that we found especially brilliant: long-time homeowners in good school districts.

    The advantages of this niche real estate farm

    Homes located in a “good school district” increase in “value over time,” according to Jamie Johnson at This is especially important to a homeowner who needs to sell during a market in decline.

    About 31% of homebuyers surveyed by the National Association of REALTORS® for the 2022 Home Buyers and Sellers Generational Trends Report have at least one child under the age of 18.

    The study also found that 23% of the buyers surveyed said that the quality of the school district was a factor that influenced their choice of neighborhoods.

    When broken down by age, 41% of homebuyers aged 32 to 41 expressed the importance of buying in a higher-quality school district.

    The higher demand for homes in a well-respected school district also means the home for sale may remain on the market for less time than other homes. Which homeowner and listing agent doesn’t want a quick sale for a decent price?

    The Empty Nest Series is shown above. To see more designs, Click Here.

    The kids grow up, eventually

    When they do, they will (hopefully) strike out on their own. Mom, Dad, and an empty nest are what they leave in their wake.

    Once you’ve chosen a school district to focus on for your farm, you’ll need to narrow down your “audience.” Start by using the median tenure of homeowners. Nationwide, it’s 13.2 years.

    Coincidentally, that’s just about the same amount of time that it takes for a child to progress from kindergarten through high school graduation.

    Homeowners with a 10-year or longer tenure should be among your target audience.

    How is the sales activity in the prospective farm area?

    Known as the turnover rate, this is an important metric when choosing a geographic farm area. 

    Take the number of homes sold in the past 12 months and divide that number by the number of homes in the prospective farm area. Multiply the result by 100.

    “You typically want to see a 5% turnover rate or higher,” according to the experts at Realtors Property Resource®.

    The next step

    If the number of homes left is too large for your liking, weed out smaller homes and concentrate on those with square footage large enough to make these empty nesters want to downsize.

    Now that you have your farm area nailed down, it’s time to get a prospect list. We would love to help you with that. to get started quickly and easily creating your prospect list using the Demographic Search Tool, Click Here.

    Empty nesters in large homes within highly-rated school districts are a micro-niche that, if approached right, can be quite lucrative. And just in time for the spring market!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.