How to Use Black Friday & Cyber Monday to Boost Your Real Estate Marketing
Stand Out When Everyone Else Slows Down
Black Friday and Cyber Monday aren’t just for retail giants — they’re golden opportunities for real estate agents who want to stay visible while competitors go quiet. When you show up consistently during high-attention moments, homeowners remember you when they’re ready to list.
According to Adobe Analytics, U.S. consumers spent $38 billion online during the 2024 Black Friday–Cyber Monday stretch — the highest in history. That mindset of spending, upgrading, and taking action spills into every decision homeowners make, including thoughts about selling, moving, or renovating. (Adobe Digital Insights, 2024)
1. Mail Before the Rush
Agents who mailed one week before Thanksgiving saw stronger response rates than those who waited until December. It’s simple — once the holiday chaos hits, mail gets lost in the noise.
Pro Tip:
Send your campaign between November 12–18 to land just before Thanksgiving.
Sample postcard headline:
“Before You Spend Big This Black Friday — Find Out What Your Home Is Worth in Today’s Market.”
Body copy:
“As the holidays approach, many homeowners are surprised to learn how much their property value has grown in 2024. Before you start thinking about next year’s plans, get a quick, free home value update from your neighborhood real estate expert.”
2. Tap Into the “Decision Mindset”
When consumers are in decision mode, they’re open to solving bigger problems — like where to live next year. Use that mindset to plant a seed.
Example Email Subject:
“While You’re Scoring Deals, Don’t Miss the Biggest One of All — Your Home Equity.”
Pair it with a Holiday Market Update Postcard that showcases average local sale prices, days on market, and equity gains. You’re offering value, not noise.
3. Offer Value Instead of Discounts
People associate Black Friday with deals, but homeowners trust advisors who help them save or grow money, not just spend it.
Example Offer:
“Holiday Listing Plan: A free 15-minute strategy session to help you plan your 2025 move — before the busy season starts.”
Position yourself as the trusted professional offering something meaningful while others chase sales.
4. Follow Up After Cyber Monday
Don’t stop after the mailing. Send a quick, friendly check-in email on Monday afternoon:
Sample Email Copy:
“While everyone’s focused on online deals, let’s talk about your biggest investment — your home. Want to know how much equity you’ve built this year? Let’s run the numbers together.”
🗓️ Your Holiday Mailing Calendar
| Date | Campaign Action | Purpose |
|---|---|---|
| Nov 10–14 | Mail “Holiday Market Update” postcard | Arrive pre-Thanksgiving when attention is high |
| Nov 24 | Post “Grateful for Our Neighbors” social graphic | Keep top-of-mind through Thanksgiving |
| Dec 1 (Mon) | Send “Home Value Check-In” email | Cyber Monday tie-in |
| Dec 5–10 | Mail “Happy Holidays & Year-End Equity” postcard | Keep visibility through December |
| Dec 27 | Send “Your Home Goals for 2026” email | Reset and relaunch momentum |
Black Friday isn’t just a shopping event — it’s a visibility event.
When homeowners see your name during this high-energy time, you build recognition and trust that lasts well into the new year.
If you’d like to make it effortless, our Geographic Farm Campaigns and Holiday Market Update Postcards can handle it for you — scheduled, automated, and ready to reach your market before the competition.
🎁 Plan Your Holiday Postcard Mailings →
PLUS: When you have time…below are some marketing tools to help support your success.
2. The Free 2025 Q4 Real Estate Marketing Guide
Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
