How to Use Your Renter Prospect List to Become a Market Maker

    Dean Jackson, Founder of GoGoAgent and Listing Agent Lifestyle, is an expert in educating agents on the importance of becoming a real estate Market-Maker.

    Dean states, “Most agents begin focusing on finding a buyer after they get a new listing. Often agents are only focused on getting listings because their belief is they need these listings to be able to find buyers”.

    “But what if you reversed this thinking?” Dean continues, “What if instead of matching buyers and sellers, listing by listing, you become a Market-Maker who’s truly controlling your market?”.

    How incredible would it be to arrive at your listing appointment with a list of buyers, you’ve already been communicating with, from the surrounding area?

    As Dean says, “There’s nothing more powerful than this position because you’ve got the very thing that the seller wants more than anything”.

    “Regardless of who else is competing for this listing they can’t win when you already have buyers in hand”.

    When you begin to see your listing appointments in this way you are changing the game completely and taking your first steps toward becoming a Market-Maker.

    Now use your Renter Prospect List to take your Market-Maker game to a whole new level. Show your prospective clients you may already have their buyer.

    Once you purchase your Renter Prospect List on ProspectsPLUS! print it out in map form. Use the List Management Tool under your account options to do this.

    Renter Prospect List pinpointed on map

    Then, take your map with you on your listing appointments.

    Show this map to homeowners and tell them you’ve been looking for their home’s buyer for months.

    State you have a pool of potential buyers you’ve been communicating with that live in the surrounding area. Then, discuss the high probability that their home buyer is on your list.

    Imagine the feeling you’ll have selling this listing to your own buyer – that’s a true Market-Maker!

    Watch this video (below) to see how to build a list of High-Income Renters and then map your list and print it out.

    Bottom line

    The most essential item you can take with you when going on a listing appointment in a competitive market is access to buyers.

    While other agents are discussing what they’ll do to find a buyer once the listing agreement is signed, you stand alone because you’ve already done the work.


    Rent Race postcard from Rent By Numbers Series
    Send the Rent Race postcard from the Rent By Numbers Series to your Renter Prospect List.

    Start building your relationships with these important potential buyers now.

    Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are some Free resources we’ve made available to support your success.

    1. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    2. The 12 Month Done-For-You Strategic Marketing Plan

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    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    3. The Free One-Page Real Estate Business Plan

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    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

    4. Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    5. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    6. The Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Lisa Gray
    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.