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Saturday, May 4, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Chris’s recent Get More Listings Series postcard is shown above. To see more Get More Listings postcard designs, CLICK HERE.

    Congratulations Chris St. Peter on winning this week’s contest!

    Chris had the following words to say about his success sending marketing out from ProspectsPLUS!,

    “I decided that 2022 was going to be the year I get my marketing automated. I’m tired of spending countless hours designing & printing postcards, then typing addresses onto labels, printing labels, affixing postage, and delivering postcards to the post office.
    “I like to stay regular (monthly) with my mailings, so it quickly became way more work than I wanted to do.

    I spent one day on the ProspectPLUS! website and I now have my entire year of mailers scheduled. In addition to that, I received a nice phone call from the CEO and a gift card for $25 off my order. The website is easy to use, and the tech support is quick to respond when I had questions. I will definitely recommend ProspectPLUS! to my colleagues”.
    – Chris St. Peters

    Chris, you are a marketing master and a smart business owner as well! I can only imagine how much time you freed up this year for other important tasks, like listing presentations and closings 😉. Thank you for your wonderful feedback!

    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
    What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
    • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
    • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
    • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
    • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

    HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave a review on Google, HERE.
    Leave a review on Facebook, HERE.

    *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

    Don’t forget to watch out for next Friday’s email announcing the weekly winner!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

    We’re here to support you.

    Your ProspectsPLUS! Team

    PLUS: When you have time…below are some helpful tools to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. â€“ Click Here

    The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.

      Congratulations on that new listing. And those photos that your pro photographer snapped are gorgeous. Also looks like you put a lot of thought into writing the listing description.

      It’s a pity that you hit the submit button before you uploaded a floor plan. But you don’t use floor plans in your listings, do you? Most agents don’t, and those who do want to thank you for not using them.

      Maybe this will convince you: One in 10 buyers surveyed said that they wouldn’t even look at a home for sale if they hadn’t seen a floor plan first, and this number continues to increase. (Rightmove).

      Attract Buyers with the Rent By Numbers Campaign shown above. Learn more, HERE

      NAR’s latest Generational Trends Report says that the third most important feature of an agent’s website (according to buyers) is a floor plan in listings. It ranked third last year as well.

      Numbers one and two are photos and the listing description.

      It’s a new era. We’re in a worldwide pandemic that’s turned the way you do business upside down.

      Consider including floor plans with your listings. The process isn’t as expensive and time-consuming as you might assume.

      Besides, buyers want them.

      Matterport

      The OG of real estate agent floorplans, Matterport is typically what we think of when the topic comes up.

      Matterport’s 3D interactive floor plan offers clients what they truly crave: the ability to “walk through” a home and view what they want to view, not what a videographer wants them to see.

      According to the company’s website, using Matterport floor plans in your real estate listings will result in:

      • A 4-9% higher sales price
      • DOM decrease of up to 31%

      Matterport currently offers four price points:

      • Free
      • $9.99 a month
      • $69 a month
      • $309 a month

      Along with the price of the plan, you’ll need to purchase a 360 camera. Learn more about that process at matterport.com/camera.

      Agent reviews are all over the map.

      Build your High-Income Renter prospect list now. Learn more HERE

      One Las Vegas agent claims that although Matterport’s “… virtual tours are the gold standard when advertising properties online … The price of the equipment and storage is expensive.”

      Read additional reviews online at g2.com.

      RoomSketcher

      Around 2007, you may have known about RoomSketcher’s software as “Home Designer.” While “The tool is still the same … our new name emphasizes our focus on creating both the best floor plan tool, as well as the best home design tool, on the market,” according to the company’s website (roomsketcher.com).

      With RoomSketcher you have options:

      • Draw the floor plans yourself using the app
      • Order them from RoomSketcher’s Floor Plan Services
      • Hire a freelancer to draw them for you

      With a drag and drop interface, it couldn’t be simpler.

      Finally, choose between 2D and 3D.

      Prices start at $49.99 a year for the VIP package or step up to the Pro plan for $99.99 a year. If you’ll be creating more than 100-floor plans a year, go for the Hi-Volume plan. You’ll need to contact the company for the price of this one.

      RoomSketcher garners excellent reviews at g2.com.

      PLUS: When you have time…below are some free tools to help support your success.


      1. The Free 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The BusinessBase, SOI building system

      The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

      3. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. â€“ Click Here

      5. The Take a Listing Today Podcast

      The Take a Listing Today Podcast

      Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

      Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

      We’re here to support you.

      Your ProspectsPLUS! Team

        Agents are always looking for ways to stand out from the crowd in their local marketplace.

        Yet one look at any market’s real estate websites disproves this claim because most agent websites look pretty much the same.

        Value propositions are the way many agents try to set themselves apart. However, there are more subtle ways to show the public that you’re different and make a lasting impression.

        The Get More Listings Campaign is shown above. Learn more, HERE

        To send a one-time postcard mailing from the Get More Listings Series click HERE

        Use your words

        Have you considered dropping the word “testimonials” from your website? There are so many other, more exciting ways to grab your visitor’s attention.

        How about “success stories?” I’d be much more likely to click on a success story link than one labeled “testimonial.”

        Consider changing your “about” or “About the Team” to “Meet Joe Smith” or “Meet the Team.” Or, consider “Get to know Joe Smith.”

        You might also consider titling your first open house as a “Launch Event.”

        Finally, let’s ditch the word “Blog.” From now on, use “Learn” in the navbar. After all, that’s what they’re trying to do by visiting your website, right?

        Want an alternative? How about “Discover?”

        Use your client’s words

        Many agents treat testimonials, or “success stories” as we mentioned earlier, like throwaways. It’s amazing because they are the single most important marketing tool you have yet they’re tucked away on a dedicated page on your website.

        Not used in marketing materials. Not used above the fold on the front page of your website.

        Be generous with those tidbits of valuable, free marketing. Ensure your best one shows up, above the fold, on your home page, so it’s among the first things your visitors see.

        Then sprinkle others throughout the pages of your website. Keep what’s left for the dedicated page.

        Sure, these are subtle changes, but when real estate consumers are visiting multiple agents’ websites, they’ll make a positive and lasting impression.

        The Real Estate Times Campaign is shown above. Learn more HERE

        To send a one-time postcard mailing from the Real Estate Times Series click HERE

        PLUS: When you have time…below are some free tools to help support your success.


        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        2. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        3. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. â€“ Click Here

        5. The Take a Listing Today Podcast

        The Take a Listing Today Podcast

        Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        We’re here to support you.

        Your ProspectsPLUS! Team

          Christine’s Just Sold postcard is shown above. To see more Just Sold postcard designs, CLICK HERE.

          Congratulations Christine Kalmbach on winning this week’s contest!

          Christine had the following words to say about his success sending marketing out from ProspectsPLUS!,

          “I did a postcard mailer after listing a home in a community that is highly desirable and was thrilled to get a new listing the week after it was mailed out! It was due directly to my postcard mailer! I love ProspectsPLUS!/Three Click Postcards and highly recommend them! Try them today!”

          – Christine Kalmbach

          Christine, congratulations. This is such exciting news! We’re very happy for you.

          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
          What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
          • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
          • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
          • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
          • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

          HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave a review on Google, HERE.
          Leave a review on Facebook, HERE.

          *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

          Don’t forget to watch out for next Friday’s email announcing the weekly winner!

          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

          We’re here to support you.

          Your ProspectsPLUS! Team

          PLUS: When you have time…below are some helpful tools to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. â€“ Click Here

          The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings.

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