Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Kerri Anne Kuipers recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.
Congratulations, Kerri Anna Kuipers, on winning this week’s contest!
Kerri Anne had the following words to say about her success sending marketing out from ProspectsPLUS!,
“One-stop shop! Buy the mailing list around your target area, add photos to the postcards, and BAM… they mail them out! Easy to use, and the postcards look great. “
-Kerri Anne Kuipers
Kerri Anne, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Real estate is local – how many times have we heard that one? Real estate buyers, however – especially in certain parts of the country – are increasingly global, and many real estate agents are turning the international real estate client niche into a lucrative living.
Consider this: foreign buyers spent $59 billion dollars on U.S. residential real estate in the last two years, according to the National Association of REALTORS®.
The association also claims that the average sale price ($598,200) and the median of $366,100 were the highest on NAR’s record.
Where is all this money coming from? It depends on, again, local markets. NAR claims that most of it are coming from China, Canada, India, Mexico, and Brazil.
Despite the fact that South Americans are flocking to Miami’s luxury condo market, NAR says that most international purchases are for single-family residences. The study also says that the most preferred cities for foreign buyers are Florida, California, Texas, Arizona, New York, and North Carolina.
So, how does an agent get her fingers in the international real estate pie? Like most niches, it takes time, and it requires a system.
The Shifting Market Series is shown above. To see more designs, Click HERE.
How to break into the niche
Choose an area of specialization. “Because of the wide variation in customs, language, geopolitical and procedural considerations involved in serving international customers and clients, international specialists usually specialize in one or two countries, either related by language or belonging to the same global region,” says Coco Waldenmayer, former managing broker of Engel & Völkers in Naples, Florida.
To select a region in the world that you are best suited to serve, Waldenmayer suggests asking yourself the following questions:
Are you attracted to one continent over others?
What is your familiarity with one or more other cultures?
Does your sphere of influence already include individuals from a certain country?
Have you traveled to the region?
Do you speak the language?
Remember that many international clients come from English-speaking countries even if you don’t speak a foreign language. Aside from the United States, the countries with the highest percentage (not number) of English-speaking residents are:
Australia
United Kingdom
Ireland
Philippines
Canada
Germany
Once you’ve decided on an international farm area, consider obtaining the Certified International Property Specialist designation, which offers exceptional networking opportunities.
There is much more to know about successfully working with international buyers; we’ll be unpacking that in an upcoming article.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Some real estate agents enter the business with a huge sphere of influence to tap for their first deals. A lot of these agents are members of civic organizations, churches, or philanthropic groups. Even parents active in the local PTA come to the business with a list of potential clients.
Sound a bit mercenary?
On the contrary, using your community, social and familial contacts to help you cultivate potential clients makes sense.
“Involvement” is the operative word
One would assume that the busier the real estate agent – the more successful his practice – the less likely he is to volunteer within the community. That assumption is wrong.
Successful agents that understand the power of delegation and hire a staff, even if it’s one assistant, typically have a little time to devote to a community cause or to a personal passion.
When asked how they give back, those who claim they don’t have time to get into the community say they donate money.
While giving to non-profits, charities, churches, and other organizations is commendable, it is not really “community involvement.”
So, don’t let us stop you from writing those checks. We just hope you’ll consider giving some of your time as well.
The Comfort Food Series is shown above. To see more designs, Click HERE.
Mingling online doesn’t count either
The internet has changed many things about the way agents run their businesses, including how they stay in touch with past clients and their spheres. Much of it revolves around the use of social media.
But is social networking comparable to meeting face-to-face within the community?
Don’t get me wrong, being social via tech is valuable to your business. So, mingle online all you want, but it should be in addition to in-person involvement.
Meet and greet
This is where the meat of your community involvement campaign is – those organizations where you can contribute your time and talent and meet lots of folks from the community you serve.
Activities are more relaxed than the typical real estate transaction, so people get to know you as a person, not as a real estate agent.
Let’s face it – there isn’t much that distinguishes one agent from another, but on a personal level, it’s easy to set yourself apart.
Network with a passion
It’s important to pick a cause for which you feel some affinity – preferably a passion. This way, you can focus your efforts on the cause, not the leads. The leads will come – just give it some time.
Of course, if you have a passion – say for helping veterans or tutoring children – half the battle is won right there. If you have lots of interests, do some online research to help pare down the choices. Here are several places to start:
Finally, ask your local church or school what kind of help they may need, and if you’re athletic, become a volunteer soccer, baseball, football, or tennis coach.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. –Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Tanya Curran recently ordered the following marketing material, the Just Sold Postcard, shown above. To see more designs, Click Here.
Congratulations, Tanya Curran, on winning this week’s contest!
Tanya had the following words to say about her success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! makes mailing my postcards quick & easy. I’ve been using their service for several months now, and I’m extremely pleased with the quality of work and turnaround time. Give ProspectsPLUS! a try, and you’ll be a customer for life.”
-Tanya Curran
Tanya, thank you for this wonderful feedback. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month Guide that strategically defines what marketing to do and when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
3. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Prev