Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

This Week’s $75 ProspectsPLUS! Gift Card Winner is Kathrine Ladd!

Aug 17, 2023

Kathrine recently sent a Photo Introduction Postcard shown above. To see more, Click Here.

Congratulations, Kathrine Ladd, on winning this week’s contest!

Kathrine had the following words to say about her success sending marketing out from ProspectsPLUS!,

“This marketing material is amazing! I have spent pennies on the dollar and sent over 500 mailers out.

It costs less than a dollar a house to market. I recently sent out a postcard to 100 people and spent less than $100.

I have received two listings and three buyers from that one postcard. Farming works, but it works even better with ProspectPLUS!”.

-Kathrine Ladd

Kathrine, thank you for this incredible feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

Leave feedback on Facebook, HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Choosing Your Real Estate Marketing Weapon in Today’s Climate: Email vs. Direct Mail

Aug 16, 2023

The long and short of it?…

Direct mail marketing for your real estate business is still vastly more effective than email marketing.

Sure, it isn’t free, which explains why we receive so many emails daily. Who doesn’t like free stuff?

The problem is the email burnout factor. Another is the fact that marketing email is impersonal and annoying to many.

If one marketing method brings more clients and, therefore, more income, it should warrant a marketer’s attention, don’t you think? The increase in GCI you’ll realize by using direct mail may just pay for the campaign.

If you think I’m biased, read on for the latest statistics.

What do marketers in other industries say?

If email marketing is the end-all, be-all, ask yourself why companies such as Google, Amazon. LinkedIn, Adobe, and more rely heavily on direct mail marketing?

To “… acquire new customers and keep current ones loyal,” according to Paul Bobnak at Whosmailingwhat.com.

Now there’s something all agents aspire to.

What about consumers?

A surprising headline from The California Business Journal Newswire: “People Give 65% Of Postcards In Their Mail Full Attention Vs. 35% Of Emails.”

Want more?

Direct mail advertising pieces are more often read than emails by all demographics.USPS
“A record 96% of all mail was engaged with. This is an increase from 2019 which was at 91%.” JICMAIL
75% of business mail stays home for over four weeks and is revisited an average of 5 times. MarketReach
Response rates for direct mail are compelling. In fact, they are five to nine times “… higher than any other advertising channel,” according to The Data & Marketing Association

One of the most important statistics for real estate agents is about your target audience, baby boomers. According to the USPS, half of those surveyed preferred direct mail advertisements.

Who knows what this current market is going to morph into? Whether a buyer, seller or eventually a balanced market, honing in on your target client via direct mail is a habit, you should start now.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

Overcoming Price Barriers: A Strategy for Buyer Success in a Challenging Market

Aug 13, 2023

It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

But there may be a way around this challenge.

Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers.

And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage.

The FHA 203(k) Rehab Loan

If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

The FHA 203(k) product, for instance, has new names for its two tiers:

The 203(k) Full loan is now known as the 203(k) Standard.
The 203k Streamline is now known as the 203k Limited.

Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

Other notable changes include:

The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

Fannie Mae

Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

4. The Become a Listing Legend Free eBook

This Week’s $125 ProspectsPLUS! Gift Card Winner is Franchesca Duarte!

Aug 10, 2023

Franchesca recently sent an Empty Nest Postcard from the Life Events Series, shown above. To see more, Click Here.

Congratulations, Franchesca Duarte, on winning this week’s contest!

Franchesca had the following words to say about her success sending marketing out from ProspectsPLUS!,

“Very impressed with the quality of ProspectsPLUS!. It never disappoints. I always use them. Makes my prospecting much easier”.

-Franchesca Duarte

Franchesca, thank you for this amazing feedback. We truly appreciate you and your support!

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

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What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 4 Things:

Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business (we love ALL feedback), and you’re automatically entered into our next contest.

Leave a review on Google HERE.

Leave a review on Facebook, HERE.

*If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine