Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Shown above:Just Listed postcards like those Pauline McLean sent out recently.
Pauline, you’re the winner of this week’s $120 Gift Card!
Pauline had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to GET MORE CLIENTS,
“I am so excited for 2021 because of the Free 2021 Real Estate Marketing Planner from ProspectPLUS! I am now equipped with everything I need for all of my marketing materials PLUS a detailed action plan to keep me on track for another successful year. Thank you!”
Thank You, Pauline, and congratulations on your listing!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?
SOI Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
It’s a new year and if one of your strategies is to create a real estate listing generating system to fit the “new normal,” consider a mix of the old-fashioned and the new-fangled.
The best marketing plans include both direct mail and digital marketing, and linking the two is even better.
We’ve come up with some safe ways to get closer to potential clients during the pandemic – some ideas to kick around as we move through 2021.
Forge stronger links with your community
Real estate agents generally tend to be quite generous with their money, frequently offering to give a percentage of each commission check to a favored charity.
Other agents are a bit more hands-on and feel that cutting a check, while admirable, isn’t enough. These are the agents who host school supply drives, winter sock collections for the homeless and actively volunteer their time and labor to local charitable organizations. The list is long and impressive.
And, they have a point, especially during the pandemic when consumers need and actively search out “warm and fuzzy” stories.
Yes, giving should be altruistic. And, we agree that using it to generate leads seems a bit mercenary.
But, it’s a win-win. Charities that are clamoring for help receive it and, if promoted appropriately, giving your time to a worthy cause can also be good for business.
Find a local group with a philosophy and cause that you can get behind and join them. Let your social media followers know how they can help too. Be passionate about the cause by letting consumers know about your acts of humanity.
But do avoid an overly-promotional “look-at-me” approach.
“Right now, the ability to forecast is a superpower for business leaders as consumer sentiments and behaviors change,” notes Sam Acuna and Sofia Kluch at gallup.com.
They add that “Some of these changes are likely permanent but many changes are temporary … and localized.”
Thankfully, the real estate industry is quite hardy right now and forecasted to remain this way.
In fact, the folks at mansionglobal.com say that 2021 will bring “… the most robust housing market in 15 years.”
They also mention a Redfin forecast that more new homes will be built this year than during the past 16 years.
Leverage your listings
While coaches advise that agents door-knock around new listings, this isn’t an appropriate time to do so.
Direct mail, on the other hand, is not only safe but rising in consumer popularity during the pandemic.
Just Listed Color Series
Listing agents should send at least three cards to each household in their target audience for each listing taken:
Just listed
Open house (if you’re holding one)
Just sold
Each postcard should include the URL to the home’s dedicated landing page and, to your virtual open house, if you’ll be hosting one.
The home’s landing page should clearly communicate your contact information and a lead magnet. A popular choice for a lead magnet is the “Mortgage Options With Low Down Payments” Direct Response Report, click HERE.
We love Tom Ferry’s brilliant addition to the typical “Just Sold” postcard.
“… add a section that says ‘How we did it’ that lists out all the steps you performed to generate offers, AND all the details of the results your efforts created… how many showings, how many offers, sale price vs. list price, etc.”
View an example of what Ferry’s referring to at tomferry.com.
Mortgage Options with Low Down Payments Report
People haven’t changed. Some priorities have, many of our lives may have, but inside, we’re still the same human beings with the same wants and needs, with just a few new ones added to the mix.
Also add as an opt-in/free offer on your website, your emails, and all of your direct mail.
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
About 74% of us make New Year’s resolutions, according to statista.com, unfortunately, as they go on to state, only 8% of us actually achieve them.
Statistics show those that fail at keeping resolutions do so rather quickly, in fact, typically by February 1.
Resolving to do things differently in a new year has a 4,000 year-long history. Ancient Babylonians apparently started it, promising their gods that they will pay off their debts and “… return any objects they had borrowed,” according to Sarah, Pruitt, author of “Breaking History: Vanished!” writing at history.com.
So, why do we still make New Year’s resolutions? Especially when we have such a shoddy record of keeping them?
“One reason is the allure of starting from scratch …” and “… the idea of bettering ourselves is another motivator,” according to Margarita Tartakovsky, M.S. associate editor at psychcentral.com.
The desire to make resolutions isn’t a bad thing. In fact, continuing to make them in the face of the very real possibility that we won’t stick to them shows that we have faith in ourselves, that we can change those aspects of ourselves or lives that we don’t like.
Did you join the 74% and set some new year’s resolutions this year? If so, it’s not too late to change those resolutions into a more achievable form.
This year, try something different
Instead of big, lofty real estate business or personal goals, consider creating “micro-goals” instead. “You’ll be more likely to achieve them and see plans through,” suggests Emily VanSchmus at bhg.com.
Let’s face it, vowing to make a thousand cold calls a day is nuts. You’ll grow so weary of even looking at a telephone that the slightest distraction will lure you away.
A smaller goal, perhaps an extra 10 real estate cold calls per session, gives you a better chance of achieving your goal.
Who cares if January 1 has come and gone? That date “… isn’t the hard and fast rule when it comes to making lifestyle changes …” or creating new real estate business goals, according to VanSchmus.
The Real Estate Marketing Planner, clickHERE to download now.
We roamed around the interweb in search of advice for agents on making the “best” New Year’s resolutions and came up with a ton of lofty stuff. Here’s just one:
“Focus on customer experience and customer service”
Unfortunately, the author offered up no examples of how one should focus on a customer experience.
What is customer experience in real estate? I like to think of it as the after-effect of working with an agent. It’s illustrated in the client who raves about her agent.
Customer service is something a bit different; it revolves around the services you offer your clients.
A free market analysis, suggestions on staging and a listing in the MLS aren’t services. They’re job duties.
Services are something they won’t get from other agents, such as free staging, a free, pre-market home inspection, becoming a market maker by bringing your own list of buyers, or a complimentary professional house cleaning before listing.
Only you know how you can improve your clients’ experiences. If you’re going for the goal of improving customer services, choose one and resolve to offer it. To learn more about how to bring your own list of buyers and become a “Market Maker” be sure to read this article.
If you are still trying to work out your 2021 annual business goals, don’t forget to use the Free Interactive Real Estate Business Plan. It provides an easy breakdown of how many prospects, listings, closings, and so on are needed to reach your annual goals.
Interactive Real Estate Business Plan, click HEREto try Now
Need help targeting a specific niche of buyers or sellers? Use our prospect list tools to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!
PLUS: When you have time…here are some additional helpful resources we’ve made available to support your success.
1. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
2. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
3. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
4. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
5. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Just Listed postcards like those Lacy Sprinkles sent out recently.
Lacy, you’re the winner of this week’s $120 Gift Card!
Lacy had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to GET MORE CLIENTS,
“I enjoy using ProspectsPLUS! they make the whole process easier and their customer service is great. I also loved the sample packet that they sent me. I use it to show my sellers’ various ways that I might market their property and it is always a hit”.nd ProspectsPLUS! saves me TIME! Worth every dollar spent!”
Thank You, Lacy, and congratulations on your listing!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Absentee Owner, Renter, Expired, or FSBO Campaign?
SOI Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
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