Adapting to Post-Pandemic Consumer Behavior: How Buyers and Sellers Have Evolved

    The real estate market has significantly changed since the pandemic, and this year has been no exception.

    Buyers and sellers have adapted to new lifestyle priorities, and as an agent, staying attuned to these shifts is crucial for closing deals in the final quarter of the year.

    Home Features in High Demand

    Post-pandemic buyers are prioritizing homes that offer flexibility. Home offices, larger outdoor spaces, and multi-use rooms are in higher demand than ever.

    Agents must highlight these features during tours and marketing to attract buyers looking for properties that accommodate evolving needs like remote work or homeschooling.

    Just Listed Postcards are shown above. To learn more, click here.

    The Rise of Suburban and Rural Living

    The trend of moving away from densely populated urban areas continues in 2024. Buyers still seek suburban or rural homes for more space, privacy, and a quieter lifestyle.

    Agents should emphasize the benefits of properties outside major cities, especially for buyers looking to escape fast-paced urban life.

    Sellers Want Speed and Efficiency

    On the selling side, clients seek a swift, hassle-free process. Virtual tours, streamlined paperwork, and digital transactions are the new norm.

    As agents, offering these services makes you stand out as the go-to professional for today’s fast-paced market.

    Understanding these trends will help you better serve your clients and close more deals as we enter the final months of the year.


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 
    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

     

     

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.