How to Prepare Now to Ensure a Booming Summer Selling Season
The year’s second quarter has begun, yet you still have time to implement strategies to ensure you head into summer strong.
Here are 6 tactics to help you prepare for a booming summer selling season.
1. Ramp up marketing efforts
The spring season is an excellent time to intensify your marketing efforts. Consider hosting a spring-themed event in your community to drum up new interest or as a way to showcase your properties.
Create engaging content on social media platforms to attract potential buyers and sellers actively searching during the spring.
A postcard from the Spring Series is shown above. To learn more, Click Here.
2. Targeted client outreach
Reach out to your existing client database with personalized holiday greetings; through direct mail, phone calls, and in person. We make it easy with our numerous Holiday postcards already done for you!
This simple gesture can keep your name in the forefront through the spring and summer seasons, reminding past clients of your services, and encouraging referrals.
3. Network and collaborate
Attend community functions, networking events, and industry-related gatherings, and sponsor or host an event yourself.
A few creative ideas include collecting donations in your area for local food banks, setting up a spring decor or garden contest in the community where you farm with a fun prize, or sponsoring a neighborhood block party or garage sale.
Collaborate with other professionals in the real estate industry, such as mortgage brokers, home inspectors, or interior designers, to provide comprehensive, unique service propositions to your market.
4. Strategic pricing & preparation
Adjust pricing strategies to attract serious buyers and sellers and ensure you offer competitive property pricing.
Highlight any special deals or incentives you currently offer in your marketing, including social media, postcard mailings, emails, and your website.
Make sure you’re well-prepared for quick transactions. The summer selling season can ramp up quickly with buyers and sellers motivated to complete their transactions, while the kids are off before the fall school season begins. So streamline your processes and ensure you have the necessary resources available.
5. Focus on client experience
Providing excellent customer service is always essential, but it can be particularly impactful during the spring and summer selling seasons. Go the extra mile to ensure your clients have a smooth and enjoyable experience. And, as always, check in with your clients often, and answer calls quickly, even if you have your assistant or team member do it.
Stay updated on market trends and local real estate news. Being well-informed in this continually changing market allows you to provide valuable insights to your clients and market and to position yourself as an industry leader.
The Content Card Series is shown above. To learn more, Click Here.
6. Reflect and set goals
Finally, reflect on your accomplishments and challenges from the first quarter. Use this reflection to set clear, achievable goals for this spring and summer. A roadmap will give you a solid start to the next quarter and beyond.
By implementing these strategies and maintaining a proactive mindset, you can start the summer selling season strong and set the tone for a promising third and fourth quarter as well.
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