Tuesday, April 24, 2018

Lisa Gray

Lisa Gray
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

“The holiday season is a perfect time to reflect on our blessings and seek out ways to make life better for those around us.” – Terri Marshall

What a perfect quote for Realtors.

You help people discover the place they embrace as home, where they raise children, nurture relationships, and seek comfort and peace – and that help truly makes life better.

So when you are reflecting on blessings, include the combination of characteristics and skills that you have, that allow you to help people in such a positive, life-changing way.

Then take some time to reflect on everything you have accomplished in 2017.

In the daily grind we get so close to what we are doing, the outcome we are after, and the high stakes associated with that outcome, we can lose sight of the bigger picture.

We forget that little wins throughout the year can add up to meaningful big wins overtime.

For instance, at ProspectsPLUS! we had an important goal of our own.

A committment to raising $50,000 for St Jude Children’s Research Hospital®. We matched contributions on our website, dollar for dollar, and offered 1, 5, & 10 optional donations at check out. With smaller donation levels you might think our goal is a bit too big.

But we achieved it!

Little by little, donation by donation, we climbed that hill to an incredible joint success with our amazingly generous customers!

That’s how goals often are accomplished…

In small steps – a few forward a few back – all the while keeping an eye on the prize until you get there.

Now it’s your turn, to take a look back at the goals you set last year and the effort ‘over time’ that went into achieving them.

It’s a great precursor to deciding what it is you want to accomplish in the new year.

Once you are done, take a few moments to celebrate your accomplishments!

…Then prepare your new goals for an explosive 2018!


PLUS: Whenever you have a moment…here are 3 things to check out that will help you CRUSH IT in 2018!

1. The 2018 Online Real Estate Business Plan

Treating your business like a business is a vital component to succeeding long term in this industry. While some agents put together elaborate business plans, detailing every aspect of their marketing plans, business goals and budget needs, there is something powerful to be said for keeping it simple. Check out our one page Online Real Estate Business Plan.

2. The Sphere of Influence Calculator

Top real estate professionals state 66% of their business comes from their sphere of influence. So how many people do you need in your SOI? Check out our Sphere of Influence Calculator (from your desktop) to find out the answer.

3. A 12 Month Strategic Marketing Plan

The Master Marketing Schedule is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence.

Remember, we are always here to help you in any way we can. Reach out to our support team at 866.405.3638 for help with new mailing lists and marketing materials for 2018. 

The Secret Sauce

Engaging your clients, sphere of influence, and geographic farm – isn’t an area for spontaneous effort.

To prosper as a Realtor today, you have to commit to consistency and follow up.

Combine the two and it’s the secret to growth and long term success.

So here are a few ways to engage in consistent follow up and make the difference between what might be and what WILL BE A GREAT 2018!

Send Something Meaningful

For most agents, sending direct mail pieces prior to the first introductory phone call or visit is an effective warming strategy.

A timely holiday card or a recipe card featuring an easy appetizer or dish is a nice way to show your sphere or farm you’re thinking about them.

You can also send a free report to FSBO’s and Expireds who might be feeling anxious about getting their home sold.

Become the resource that goes the extra step. It will be appreciated.

Also, by getting something in front of your prospects and sphere, it will gives you a great ‘reason’ to follow up.

Call Just Because

Calling someone you don’t know well can be uncomfortable. This makes it the perfect task for Realtors to avoid at all costs.

You just need to ignore this instinct, move past the fear, and do it anyway.

Remember you could be just the person they needed to hear from that day. Timing is everything.

Be yourself.

This phone call doesn’t have to be scary or pushy.

Ask if there is anything you can do for them. Do they have any questions about current topics trending in the real estate industry?

Then listen and respond.

After you have made a few phone calls to the same person, you’ve earned the right to ask if there’s anyone they know that might be interested in buying or selling now or in the future?

Break your calls down into manageable numbers so you don’t get overwhelmed – 10-20 a day. Then add them to your calendar like an appointment and commit to making it happen.

Put a face with a name

Get out there from behind your desk and steering wheel and see people – face to face.

As a professional Realtor meeting new people and continually adding to your sphere is not an option, it is a must.

Walk your neighborhood farm with Market Dominators or Door Hangers in your hands. Introduce yourself to anyone you happen upon.

Attend community garage sales, fall festivals or winter carnivals at the nearby schools.  Wear your name badge, bring your business cards, and shake some hands.

Stop into local restaurants, shops, and businesses in the community and get to know people there.

Let them know you work on referrals and you’d love to refer your clients back to them as well.

Share your stories about a great meal, terrific new shop or amazing customer experience on social media.

You’ll not only make new friends, you’ll gain new clients.

Finally, take your top referral clients to coffee or lunch or stop by with a special treat. Stand out as someone who goes the extra mile for their clients.

Ultimately you’re not just in the business of selling homes. You’re in the business of helping people.

So show up again and again through the mail, phones calls and face-to-face visits.

And the results will take care of themselves!

Need help?  Call our support team to help get you started, restarted and fired up for 2018 at 866.405.3638.  They’ve got the experience, knowledge, and solutions you need to succeed!