Understand Their Concerns
When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions, or fear of their home sitting too long.
As an agent, your goal is to acknowledge these concerns while helping them see the missed opportunity in waiting.
Use Market Data to Educate
Summer is still a strong market for sellers. According to the National Association of REALTORS®, homes listed between May and August sell for 2.6% more on average and move 18 days faster than in the fall months.
Remind homeowners that buyer demand doesn’t disappear in summer—in fact, relocation buyers, families trying to move before school starts, and interest-rate-sensitive buyers are actively looking right now.
Shift the Perspective
Ask: “If we could sell your home sooner—and for more—would that change your timeline?” This reframes the decision around their best interest, not just market timing.
Position summer as an opportunity to stand out before the fall inventory surge dilutes buyer attention.
Offer a Low-Pressure Path Forward
Invite them to do a free, no-obligation pre-listing consultation. Offer tips on light prep work they can start now, and build trust with value—not pressure. When they’re ready, you’ll be the agent they call.
Take Action: Start a “Sooner-Than-Fall” Seller List
Begin building a list of homeowners who’ve mentioned they’re planning to sell in the fall. Reach out with a short, personalized message offering a quick market update.
Let them know you’re keeping an eye on current buyer activity and would love to give them an edge if they choose to list sooner. This keeps you top of mind while positioning you as a proactive, data-driven agent—not just someone waiting on the sidelines.
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here