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Monday, January 26, 2026

scheduled campaigns

    So, what are your business marketing plans for spring 2024 real estate marketing? Sure, much of the decision-making will center around what’s happening with the economy.

    Market soothsayers are hedging their bets when predicting what the Fed will come up with during the March meeting. The latest jobs numbers seem to be the fly in the ointment.

    “But Fed officials have repeatedly indicated that they want to be sure that inflation is coming down sustainably before they’ll consider cutting rates, and a more balanced labor market is part of that,” says Molly Grace at BusinessInsider.com.

    If you want to play it safe, you can rely on tried-and-true marketing methods. One of the best of these is farming.

    Let’s look at three farms we think are worthy of your consideration.

    Baby boomers in highly rated-school districts

    This year, baby boomers will turn 60 to 78. Last year, the National Association of REALTORS’ surveys found that baby boomers now make up the largest share of both homebuyers and sellers.

    In fact, this cohort makes “… up 39% of home buyers – the most of any generation – an increase from 29% last year.” That’s an astounding statistic. A 10% jump in real estate activity in one year? From a group of people who have been stubbornly sitting in the home they’ve lived in for 15 to 20 years?

    They’re moving; you should be at the forefront of your market to capture this business.

    Then, there are the Gen Xers and Millennial moms and dads who are still in the child-rearing phases, longing to get juniors into a good school district.

    That’s the perfect starting point for an agent looking for a new marketing method: farm those baby boomers living in decently ranked school districts. I would market to all of them, particularly those who live in multi-story homes.

    Stairs are hard on the knees and we’re betting they can’t wait to get into a home without the climb.

    The Absentee Owner Series is shown above. To learn more, Click Here.

    Absentee owners

    While being a landlord isn’t quite as painful now as it was during the pandemic, the economy still isn’t where it should be, and many Americans are pinching pennies.

    Because of this, many landlords are thinking about cashing out. This is an easy audience to market to because most of it is done via direct mail.

    It’s somewhat quick and easy to set up, and landlords (most of them, anyway) are eager to learn about the market and what their rentals might be worth right now.

    However, this one requires consistency in nurturing. Consistent mailings will keep you top-of-mind but don’t neglect the Just Listed and Just Sold postcards pertinent to the landlord’s property.

    Spring will be here before we know it, so let’s get ready!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here      

     

      The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? 

      If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. 

      It takes money

      It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

      A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

      Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads. 

      Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

      Chop your efforts into segments, such as:

      • Lead generation
      • Client retention
      • Building your SOI

      Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

      Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

      Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

      The Looking For Listings Series is shown above. To learn more, click Here.

      How will you broadcast your marketing message?

      How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

      These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc. 

      A planner will help keep you on track

      A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

      Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else. 

      The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Over the past few years, direct mail real estate marketing has seen a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the Association of National Advertisers (ANA).

        Direct mail marketing’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media,” according to the pros at datatargetingsolutions.com.

        Pretty impressive, right? Yet, at least in the real estate industry, it’s still not utilized like it could be.

        This leaves the door open for agents seeking an additional marketing vehicle and a way to stand out.

        Niche real estate postcards

        A few years ago, scientists at Temple University’s Fox School of Business Center for Neural Decision-Making teamed up with the Postal Service to study the circumstances under which email or direct mail was more effective.

        Postcards were more effective in five of the nine tests performed.

        The most popular postcard agents are familiar with are the time-tested Just Listed and Just Sold postcards, which are still highly effective. To stand out further in this market, consider a local market update on the postcard back or a QR code leading to a valuable direct response flyer opt-in.

        To think outside the postcard box, there are a multitude of real estate niches that you can drill down and focus on to stir up interest.

        Some popular niches include baby boomers, high-income renters, expired, absentee owners, FSBOs, move-up markets, and investors. The more obscure niches include divorce, foreclosure, estate sale, and notice of default.

        ProspectsPLUS! has postcard designs available in all of the niches listed above, already done for you with the perfect message for the niche market.

        Education Direct Response Reports

        Direct response reports are a great educational tool, filled with valuable information homeowners appreciate.

        You can share them on social media as a “free offer”, include them in your email newsletter as a free offer, add them to your website as an opt-in in exchange for an email address, or add them to your listing presentation folder and pre-listing packet.

        Personally branded agent magazines

        Consider a personally branded agent magazine to level up your real estate presence in a way that few agents do. Homes & Life Magazine is a done-for-you magazine with rich, full-color content.

        It includes compelling, direct response-driven articles, and engaging lifestyle content, and costs less to send out than a greeting card!

        Sphere or farm scheduled postcard campaign

        When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

        A scheduled, recurring postcard campaign is the easiest way to maintain brand exposure and stay relevant while freeing time for more high-level tasks.

        According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

        And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

        Launching a scheduled marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

        ProspectsPLUS! offers over 40 scheduled postcard campaigns, including sphere, farm, renters, absentee owners, holiday, and other niche markets.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

          But there may be a way around this challenge.

          Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers. 

          And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage. 

          The FHA 203(k) Rehab Loan

          If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

          The FHA 203(k) product, for instance, has new names for its two tiers:

          • The 203(k) Full loan is now known as the 203(k) Standard.
          • The 203k Streamline is now known as the 203k Limited.

          Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

          Other notable changes include:

          • The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
          • The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

          Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

          Fannie Mae

          Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

          This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

          Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

            Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

            1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

            Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible. 

            “Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

            Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

            One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections. 

            Then, he provides actionable strategies and techniques to handle objections effectively. 

            The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

            Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills. 

            Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

            2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

            “Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

            One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives. 

            Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate. 

            Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

            Available at Amazon.com.

            3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

            Judging by Amazon reviews, agents are loving this book.  “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact. 

            Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be. 

            Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success. 

            The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals. 

            What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation. 

            “The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers. 

            Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

            The Real Estate Times Series is shown above. To see more, click here.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. 

              Keep Those Listings Coming!
              And, here’s how to do it:
              1. By ensuring homeowners are thinking of you so they call you when they’re ready to list.
              2. Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
              3. Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
              4. Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

              And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

              Schedule another recurring postcard campaign!

              Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.

              What if You Haven’t Launched a Recurring Postcard Campaign Before?
              The Get More Listings Postcard Campaign is shown above. See more, HERE.
              There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

              And, you can launch your campaign in just minutes.

              Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

              1. You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
              2. You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
              3. You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
              4. You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
              5. You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

              So Choose a campaign From one of our 10 categories listed below:

              SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

              And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

              To get started now and keeping those listings flowing, CLICK HERE.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

              Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


              2. The Free 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The BusinessBase, SOI building system

              The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

              4. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              5. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

              6. The Take a Listing Today Podcast

              Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                Welcome to the real estate business. You’re joining more than 1.3 million other professionals, at varying stages of their careers.

                In fact, nearly 30 percent of agents in the U.S. have less than two years of experience (and the largest share of that group is aged 45 to 54), according to the NAR, so you are in good company.

                Your first few years in your new broker’s office will be an eye-opener. Some of your misconceptions about being a real estate agent will be corrected and you’ll hear conflicting advice on everything from how to generate leads to how best to construct your new website.

                We’ve gathered some of the most common misconceptions new agents harbor and dragged them into the glaring light of reality.

                By the way, since the majority of real estate agents are female, we’ll be using the feminine pronoun throughout. (Sorry guys).

                SOI scheduled campaigns shown above are on sale 10% off the first month. Use promo code: SPHERESALE (offer expires 5.28.22). Campaigns shown from left to right are Recipe I, Get More Listings, Quotes, and Inspiration Series, To see more campaigns, Click Here.

                Myth #1: Your broker is your boss

                Reality: One of the hardest habits that new agents find hard to break free of is the “employee mentality.”

                Sure, a handful of brokerages across the country hire agents as employees, but the vast majority of agents are independent contractors. They are, in reality, small business owners.

                As an independent contractor, working under a broker’s license, your broker is not your boss. She cannot (according to the IRS):

                • Direct and control your work
                • Tell you where and when to work
                • Dictate which tools you use or where to purchase supplies and services
                • Limit your ability to seek out business opportunities
                • Guarantee a regular wage amount
                • Provide employee-type benefits, such as health insurance, vacation or sick pay, or a pension plan. 

                As a small-business owner, you create your schedule, budget, marketing plan, health insurance, and anything else required of the typical small business owner.

                In other words, you are your own boss. The growth and success of your business are completely up to you.

                Build a robust SOI with the Free BusinessBase Tool, Here
                Myth #2: Your broker will provide you with leads

                Reality: This one goes hand-in-hand with Myth #1. Unless your broker is your employer, you can typically count out getting leads handed to you. 

                As a self-employed agent, you’ll need to drum up your own business and fill your own pipeline.

                How to start?

                • Get your real estate website up and running and fill it with hyper-local information
                • Offer to hold open houses for other agents’ listings
                • Fill your CRM with your sphere’s contact information and start calling them. Download the FREE Businessbase, HERE, for help building a robust SOI list. Then launch an SOI scheduled campaign, HERE.
                • Determine an area to start farming near where you live or in your own neighborhood. Launch a Farm scheduled campaign, HERE, to start branding yourself in the neighborhood.

                One of the biggest myths that the public holds about real estate agents is that anyone can do your job.

                Succeeding as an agent, however, requires far more than just getting your license. That being said, we know you can achieve success with the right tools and attitude.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                2. The Free 12 Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The BusinessBase, SOI building system

                The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                4. The Free Interactive Real Estate Business Plan

                The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                5. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                6. The Take a Listing Today Podcast

                Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                  Remember the days when real estate agents considered themselves sales professionals? 

                  Today, most consider themselves to be ace relationship builders and wince when anyone regards them as someone in the same category as a person who sells cars.

                  However, a strong, well-maintained network can sustain your business for decades to come.

                  But, wait, “network” isn’t only a noun

                  When you “… interact with others to exchange information and develop professional or social contacts,” and relationships, you are networking. Generally speaking, there are three types of networks that real estate agents participate in:

                  • Professional
                  • Peer
                  • Client (or prospects and leads)

                  All three provide different results, but today we are addressing the potential client variety of networking.

                  While it’s the wise agent who schedules time to nurture their current networks, those a step ahead are also adding to it, by networking.

                  Networks should be diverse

                  Unless you’re building a professional network, choose events and opportunities outside of the real estate industry. This might include chamber mixers and school board or PTA meetings where you’ll be exposed to those who are active in bettering your community. 

                  Diversity in your networking, however, is critical, so branch out to other opportunities as well.

                  Consider creating a community service network by joining the local chapter of the Lions Club, Rotary or Jaycees.

                  “If you consistently push your boundaries and work to broaden your sphere of connections, over time, you will run into opportunities that others would only be able to describe as luck,” suggests Maria Arauz with the Keller Center for Research at Baylor University.

                  The Content Card Series is shown above. See Content Card postcards, HERE. See Content Card scheduled campaign information, HERE.

                  Break the ice … Gently

                  Naturally, you’ll want your new network of possible clients to understand what you do for a living, but there’s a right way and a wrong way to let them know.

                  “If you go to networking events with the intention of just trying to sell to people, they won’t want to meet with you later because they know you’re going to pitch to them,” cautions author and keynote speaker Ivan Misner at entrepreneur.com.

                  These are the overtly salesy folks who approach others at events, business card in hand. 

                  “Be interested, not interesting” Misner continues. “It’s not all about you.”

                  If you want to make a true connection, make the conversation all about them. No pitches, no asking for business.

                  Sure, it takes time to network. Step one is making the time. Step two is showing up.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

                  Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here


                  2. The Free 12 Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The BusinessBase, SOI building system

                  The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

                  4. The Free Interactive Real Estate Business Plan

                  The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  5. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                  6. The Take a Listing Today Podcast

                  Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

                    There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.

                    That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

                    “Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”

                    Want proof?

                    An older study by ActiveRain determined how much real estate agents made and how much they spent.

                    Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.

                    Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.

                    The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

                    So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

                    Overcome your Fear

                    Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”

                    She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

                    Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?

                    It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.

                    What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

                    One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.

                    To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.

                    The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.

                    6 Reasons to Go After Baby Boomers Right Now
                    • They own 26 million homes in the U.S.
                    • They control 70% of all wealth in this country.
                    • They hold more than 50% of all owner-occupied homes.
                    • 41% state they will definitely purchase another home.
                    • They are almost completely ignored by the real estate industry. 
                    • And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!
                    That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

                    To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

                    CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

                    This offer expires on January 29th, at midnight.

                    Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

                    PLUS: When you have time…below are some helpful tools to support your success.

                    1. The Free 12 Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    2. The Free Interactive Real Estate Business Plan

                    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!

                      Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.

                      This is the case with our SOI Scheduled Campaign.

                      We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.

                      Here’s How it Works:

                      Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

                      It’s that simple!

                      Plus, with our SOI Scheduled Campaign,

                      • There are no contracts
                      • You pay-as-you-go
                      • And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.

                      What does it mean to you to get 3 extra closings this year risk-free?

                      So, what are you waiting for? CLICK HERE, to get started.

                      Below are a Few of the Exciting SOI Campaigns You Can Launch Today!
                      A QUOTE SERIES SOI CAMPAIGN

                      Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.

                      Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                      CLICK HERE to Get Started.
                      A CONTENT SERIES SOI CAMPAIGN

                      Educate and inform your Sphere while providing valuable content with the Content Series.

                      Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                      CLICK HERE to Get Started.
                      A GET MORE LISTINGS SERIES SOI CAMPAIGN

                      Excite, educate, and inspire action with your Sphere with the Get More Listings Series.

                      Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                      CLICK HERE to Get Started.
                      A RECIPE SERIES SOI CAMPAIGN

                      Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.

                      Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

                      These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.

                      Are you ready to start growing your real estate business risk-free?

                      Take advantage of our 3 Extra Closings a Year Guarantee! CLICK HERE to get started.

                      Because WHAT GETS SCHEDULED – GETS DONE!

                      PLUS: When you have time…below are some helpful tools to support your success.

                      1. The Free 12 Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      2. The Free Interactive Real Estate Business Plan

                      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.

                        Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.

                        You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.

                        The secret to choosing the right geographic farm

                        Adequate research is the key to locating the right farm for you and your business.

                        Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.

                        Two Important Factors:

                        1. Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
                        2. Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.
                        Time to Take Action

                        Once you’ve chosen the perfect farm it’s time to take action.

                        Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.

                        Canvassing a neighborhood may be old school, but it also makes you highly competitive.

                        In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.

                        Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, HERE

                        Your goal is to help people get to know you, like you, and trust you enough to do business with you.

                        You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.

                        In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.

                        A great marketing piece to send this time of year is a holiday postcard.

                        Work Smart – Automate

                        So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.

                        The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.

                        More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.

                        And, people choose real estate agents who:

                        • Know their neighborhood
                        • And, know how to get results in their neighborhood
                        The Top 7% of Agents

                        The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.

                        They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.

                        So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!

                        Right now, Geographic Farm Campaigns are on sale 10% off the first month!

                        Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.
                        To Launch a Farm Campaign,

                        Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

                        USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

                        Start now, CLICK HERE!

                        Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

                        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                        PLUS: When you have time…below are some helpful tools to support your success.

                        1. The Free 12 Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        2. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        3. The Automated Way to Become a Neighborhood Brand

                        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                        4. The Free Real Estate Mailing List Guide

                        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                        5. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                        6. The Free Online ROI Calculator

                        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                        7. The Free Real Estate Marketing Guide “CRUSH IT” 

                        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                        While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

                          Sure, you can continue to throw stuff against the wall to see what sticks. It’s a common practice among real estate agents.

                          If you want to make more money, however, consider narrowing your focus to owning a specific real estate market or niche.

                          A real estate niche can be plucked from a number of categories. Take home type for example. According to a study by the folks at McKissock, a real estate education and professional development firm, agents who specialize in luxury homes are among the highest earners in the industry.

                          Aside from property type, there’s the location niche, type-of-client niche (first-time buyers, veterans, etc.), and others.

                          There are a lot of specialties from which to choose. Let’s take a look at the potential of older Americans, aka “empty nesters & baby boomers.”

                          Especially if you list and sell real estate in an area popular for retirees (Georgia, the Carolinas, and Florida, for instance), read on.

                          Empty Nest Campaign shown above. See more under FARM Campaigns, HERE
                          Why empty nesters & baby boomers?

                          Age 58 to 76 in 2022, older Americans spent much of the past two years reevaluating their priorities.

                          “We’re now seeing the ‘Great Retirement,’ a tsunami of Baby Boomers leaving the workforce,” according to Jack Kelly, the senior contributor at Forbes.com.

                          In fact, “3.2 million more of them retired in the third quarter of 2020 than did in the same quarter of 2019,” said Kathy Gurchiek with the Society for Human Resource Management (SHRM).

                          Most who want to sell, want to remain in close proximity to their adult children, but not necessarily in the same, large home in which they raised them.

                          Another reason to consider older Americans is they currently hold the most real estate wealth, owning 44% of homes in the U.S.

                          But, are they ready to sell?

                          Not all of them. Some became so freaked out over the inventory shortage that they decided to keep the home, renovate it, and age in place.

                          But, overall, those “… aged 65 to 73 … sold their homes at a higher rate than any other age group in 2020,” according to Natalie Campisi, a member of the Forbes Advisory staff.

                          And your association agrees. The 2021 National Association of REALTORS® “Home Buyers and Sellers Generational Trends Report” finds that baby boomers and empty-nesters make up the largest share of home sellers and second-largest share of buyers.

                          Millennials once again took the top spot in the buyers’ category.

                          Another area to give your attention is geographic farming

                          If you haven’t chosen a geographic farm to concentrate on yet, here are a few reasons to get started now,

                          • Provides strategic marketing – You’re centralizing your sales into one area. No more driving across town for a listing.
                          • Creates focus – You’re committing to becoming the neighborhood expert in a specific area.
                          • Contributes to future growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
                          • Brands you within a community – You’re branding yourself within a community and building relationships over time with the people who live there.
                          • Increases demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling.

                          And, right now, Farm Campaigns are on sale 10% off the first month!

                          Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, HERE.

                          To Launch a Farm Campaign Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

                          USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

                          Start now, CLICK HERE!

                          Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

                          Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

                          PLUS: When you have time…below are some helpful tools to support your success.

                          1. The Free 12 Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          2. The Free Interactive Real Estate Business Plan

                          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                          3. The Automated Way to Become a Neighborhood Brand

                          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

                          4. The Free Real Estate Mailing List Guide

                          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

                          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

                          5. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          6. The Free Online ROI Calculator

                          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

                          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

                          7. The Free Real Estate Marketing Guide “CRUSH IT” 

                          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

                          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

                          While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

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