Thursday, December 19, 2024

scheduled campaigns

    Mariflor’s recent mailing was a Call to Action postcard (shown here). To learn more, Click Here.

    Congratulations, Mariflor Perez, on winning this week’s contest!

    Mariflor had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “ProspectPLUS! always provides excellent service with high-quality materials and products. Their customer service is exceptional, showing their dedication to excellence. Working with them is a real pleasure as they consistently go the extra mile to meet their customers’ needs.”

    – Mariflor Perez

    Mariflor, thank you for your review. We truly appreciate you and your support!


    Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.
    Leave feedback on Facebook, HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      Look at the bios of some of the most successful humans on the planet, and two themes run consistently through them: they’re workaholics and they aren’t content with being average. 

      Former NFL wide receiver Jerry Rice didn’t win 36 NFL records by working at it part-time. And, although he is considered by some to be the greatest all-around NFL player of all time, it isn’t talent alone that got him the accolades.

      Rice was typically the lone guy on the field after practices were over and the rest of the team was on their way home.

      Six days a week, during the off-season, Rice spent mornings running along a five-mile trail in the Oakland, California hills and lifted weights in the afternoon.

      You either want to win or you don’t and judging by the effort he put into his craft, Jerry Rice obviously wanted to win. 

      “Become a master of your craft. While everyone else is relaxing, you’re practicing and perfecting,” admonishes Benjamin P. Hardy, author of “Willpower Doesn’t Work.”

      What’s your plan?

      Rice knew that his speed was mediocre, at best. How did he overcome that weakness? “By leveraging his greatest strengths,” according to James Clear, author of “Atomic Habits.”

      Since he knew he couldn’t be the master of everything, he focused on perfecting his assets – “precision, endurance, and strength,” according to Clear.

      What are your strengths as an agent? Focus on improving those skills and use them to maximum advantage.

      If your communication skills are top-notch, practice those scripts until they flow effortlessly. If it’s your negotiation skills that surpass others’, work on leveraging those skills to produce marketing-worthy statistics. Problem solvers can look for new and unique situations to leverage their strengths.

      Delegate for the win

      Too many agents spend all of their time working in their businesses and not on them. 

      It’s evidenced by the lousy listing photos that litter the MLS, by the poor grammar, spelling, and punctuation in too many real estate blog posts and by the lack of basic SEO practices on agent websites.

      Leveraging your strengths requires understanding that you can’t do it all. At least not effectively. If you want to win, you’ll need to delegate. 

      If you aren’t a professional photographer, ditch the idea of purchasing that fancy new Canon and put the money toward hiring a pro.

      If you aren’t an ace writer, stop littering your site with blog posts that do nothing for your business and hire a writer. And, stop trying to take care of all the little details and hire an admin person. 

      Free up the time you need to use your strengths to maximum advantage.


      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Ariel’s latest mailing is a First Time Buyer Scheduled Campaign (shown above). To learn more, Click Here.

        Congratulations, Ariel Soliz, on winning this week’s contest!

        Ariel had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “I love ProspectsPLUS!, I purchased a targeted list and it was just what I was looking for. I was able to set up a campaign and have been using them consistently, with no problems.

        -Ariel Soliz

        Ariel, thank you for your review. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Deveria’s latest mailing is from the Real Estate Times Series (shown above). To learn more, Click Here.

          Congratulations, Deveria Hampton, on winning this week’s contest!

          Deveria had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “ProspectsPLUS! has been a game-changer for my real estate business. The postcard campaigns allow me to send information to my farming area on a monthly basis and that has increased my sphere of influence greatly! I always recommend them to new agents when they ask about my marketing strategy.”

          -Deveria Hampton

          Deveria, thank you for your review. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.
          Leave feedback on Facebook, HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            The end of the year is creeping up on us and with it comes the inevitable look-back on your real estate business. How’d you do? 

            If you didn’t get the results you were aiming for, your year-end business planning may require an overhaul of your real estate marketing plan. 

            It takes money

            It may sound like a “well, duh” statement, but a marketing plan requires a marketing budget. Study your current year’s revenue numbers and commit to spending at least that on next year’s marketing.

            A couple of years ago, Attom Data Solutions published the results of a survey of real estate agents, brokers, owners, and marketers to determine where they are “spending their largest portion of marketing dollars” and which method brings the best results.

            Thirty-five percent of agents spent the most on social media while 20 percent spent the most on buying leads. 

            Regardless of how you spent your marketing dollars this year, the most important aspect of planning is that look back to figure out what worked and what didn’t. Naturally, you’ll want to reconsider underperforming real estate marketing methods and amp up anything that worked.

            Chop your efforts into segments, such as:

            • Lead generation
            • Client retention
            • Building your SOI

            Then, decide how much you’ll allocate for each in the budget. Naturally, you’ll want to spend the most on which effort brings you the best results. For some agents, client retention dollars result in the best ROI, while others may choose to go bigger on real estate lead gen.

            Even if it’s just 2 percent of revenue, you’ll have enough money to engage and retain current clients “with simple tools and strategies,” according to Chris Beecher, president of thewholebraingroup.com.

            Next, determine the strategies you’ll employ, such as social media, paid advertising, blogging, email, and direct mail marketing, and allocate an amount of the budget to each.

            The Looking For Listings Series is shown above. To learn more, click Here.

            How will you broadcast your marketing message?

            How you will market in the coming year depends a great deal on your budget but also on those segments we mentioned earlier. Lead generation is costlier than client retention, so you may want to take a look at some of the less-expensive methods if you choose to focus on the former.

            These might include beefing up your social media presence (by blogging more and posting to your preferred social media platforms), knocking on doors, etc. 

            A planner will help keep you on track

            A planner is a must if you hope to keep your marketing efforts on track all year. We offer a Free 6-Month Real Estate Marketing Planner to help with this task (a new 2024 Planner will be available soon, so watch for the announcement in our weekly emails).

            Although it’s important to create a coming-year marketing plan for your real estate business, don’t become a slave to it. If something doesn’t appear to be working, replace it with something else. 

            The key to success in real estate lead generation and client retention is consistency. Having a plan will ensure this.


            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


              Over the past few years, direct mail real estate marketing has seen a resurgence. Experts chalk it up to the overuse of email marketing, but direct mail outperforms most digital marketing tactics, according to the Association of National Advertisers (ANA).

              Direct mail marketing’s “response rate ranges from about five to nine times greater than that of email, paid search, or social media,” according to the pros at datatargetingsolutions.com.

              Pretty impressive, right? Yet, at least in the real estate industry, it’s still not utilized like it could be.

              This leaves the door open for agents seeking an additional marketing vehicle and a way to stand out.

              Niche real estate postcards

              A few years ago, scientists at Temple University’s Fox School of Business Center for Neural Decision-Making teamed up with the Postal Service to study the circumstances under which email or direct mail was more effective.

              Postcards were more effective in five of the nine tests performed.

              The most popular postcard agents are familiar with are the time-tested Just Listed and Just Sold postcards, which are still highly effective. To stand out further in this market, consider a local market update on the postcard back or a QR code leading to a valuable direct response flyer opt-in.

              To think outside the postcard box, there are a multitude of real estate niches that you can drill down and focus on to stir up interest.

              Some popular niches include baby boomers, high-income renters, expired, absentee owners, FSBOs, move-up markets, and investors. The more obscure niches include divorce, foreclosure, estate sale, and notice of default.

              ProspectsPLUS! has postcard designs available in all of the niches listed above, already done for you with the perfect message for the niche market.

              Education Direct Response Reports

              Direct response reports are a great educational tool, filled with valuable information homeowners appreciate.

              You can share them on social media as a “free offer”, include them in your email newsletter as a free offer, add them to your website as an opt-in in exchange for an email address, or add them to your listing presentation folder and pre-listing packet.

              Personally branded agent magazines

              Consider a personally branded agent magazine to level up your real estate presence in a way that few agents do. Homes & Life Magazine is a done-for-you magazine with rich, full-color content.

              It includes compelling, direct response-driven articles, and engaging lifestyle content, and costs less to send out than a greeting card!

              Sphere or farm scheduled postcard campaign

              When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

              A scheduled, recurring postcard campaign is the easiest way to maintain brand exposure and stay relevant while freeing time for more high-level tasks.

              According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

              And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

              Launching a scheduled marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

              ProspectsPLUS! offers over 40 scheduled postcard campaigns, including sphere, farm, renters, absentee owners, holiday, and other niche markets.


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                Eva’s latest postcard mailing is from the Shifting Market Series (shown above). To learn more, Click Here.

                Congratulations, Eva Lewis, on winning this week’s contest!

                Eva had the following words to say about her success sending marketing out from ProspectsPLUS!,

                “This is the only direct mailing company I use. The site is easy to navigate, and they are really quick with getting the mailer distributed.”

                -Eva Lewis

                Eva, thank you for this amazing review. We truly appreciate you and your support!


                Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

                HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                Leave feedback on Google HERE.
                Leave feedback on Facebook, HERE.

                *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                Don’t forget to watch for next Friday’s email announcing the weekly winner!


                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                4. The Become a Listing Legend Free eBook 

                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                  Mary’s latest Sphere of Influence, Animal Scheduled Campaign, is shown above. To see more, Click Here.

                  Congratulations, Mary Falco, on winning this week’s contest!

                  Mary had the following words to say about her success sending marketing out from ProspectsPLUS!,

                  “I’m new to ProspectsPLUS!. I started my first 12-month campaign two months ago. It was very easy to edit and set up. I love the variety of products offered to promote my business. I also received some freebies I wasn’t expecting. It was a very nice surprise.”

                  -Mary Falco

                  Mary, thank you for this wonderful feedback. We truly appreciate you and your support!


                  Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.
                  Leave feedback on Facebook, HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!


                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


                    It appears that the mortgage rate hikes have resulted in first-time buyers and others on tight budgets getting priced out of the market.

                    But there may be a way around this challenge.

                    Even though fixer homes aren’t as rock-bottom cheap as in the past, they can still present value to this pool of buyers. 

                    And there are various loan programs that support the fixer home purchase. Let’s take a quick look at the two most popular: FHA’s 203(k) loan and Fannie Mae’s HomeStyle® Renovation Mortgage. 

                    The FHA 203(k) Rehab Loan

                    If you haven’t had an opportunity to work with FHA rehab-loan buyers recently, there are a few changes you may not be familiar with.

                    The FHA 203(k) product, for instance, has new names for its two tiers:

                    • The 203(k) Full loan is now known as the 203(k) Standard.
                    • The 203k Streamline is now known as the 203k Limited.

                    Along with the new names came some small changes to each product. For instance, “Repairing or removing an in-ground swimming pool is allowed on both 203k Standard and 203K Limited loan programs with no dollar limitation as to bid amount,” according to the pros at Amerifirst Home Mortgage.

                    Other notable changes include:

                    • The 203(k) Standard now allows for foundation work to take place even when the home isn’t going to be razed.
                    • The Limited program now requires that the buyer submit a work plan wherein “… one or more contractors will provide the cost estimate or bids.”

                    Other changes were also made, and you can review them at Amerifirst Home Mortgage’s website.

                    Fannie Mae

                    Fannie Mae’s HomeStyle® Renovation Mortgage is a conventional loan backed by the GSE. The advantage this presents for your struggling clients is that “As a government agency, Fannie Mae exists to help make housing more affordable to mid- to low-income borrowers …” and those with “… poor credit histories and scores,” claims Lauren Bowling at Rocketmortgage.com.

                    This product is also ideal for those clients seeking a multi-unit home, such as a duplex, triplex, or quadplex, Bowling adds.

                    Naturally, there is a lot more to learn about these loan products, and you’ll find this information online at:


                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. Click Here

                      Paris recently sent a Just Listed postcard, shown above. To see more, Click Here.

                      Congratulations, Paris Hudnall on winning this week’s contest!

                      Paris had the following words to say about her success sending marketing out from ProspectsPLUS!,

                      “I have been using ProspectsPLUS! for several years and my marketing material always looks great. I love the additional marketing tools that allow me to set up my farming area one time for multiple touches”.

                      -Paris Hudnall

                      Paris, thank you for this wonderful feedback. We truly appreciate you and your support!


                      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
                      This image has an empty alt attribute; its file name is 125-gift-card-banner_large-1024x559.jpg
                      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 4 Things:
                      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
                      • Send 130 jumbo Just Listed or Just Sold Postcards to a radius surrounding your listing.
                      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
                      • Create a niche prospect list (empty nesters, move-up market, etc.) and mail 130 jumbo postcards.

                      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                      Leave a review on Google HERE.
                      Leave a review on Facebook, HERE.

                      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                      Don’t forget to watch for next Friday’s email announcing the weekly winner!


                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here