scheduled campaigns

Summer Reading Essential: 3 Must-Read Books for Real Estate Agents!

Jul 17, 2023

We hope you’re able to take time this summer to relax and enjoy some downtime with friends and family. Even a solo day by the pool or at the beach would be cool, right?

Summer lounging and books are pretty much inseparable, and we’ve come up with a list of three that are worth checking out.

1. “Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No” Jeb Blount

Handling objections is one of the more challenging aspects of a real estate agent’s job. Trying to get inside someone else’s head to figure out where the reluctance is coming from seems impossible.

“Objections” by Jeb Blount helps you make it possible. Blount, a seasoned sales expert, provides valuable insights and strategies to help readers navigate through objection busting effectively and close deals successfully.

Each chapter focuses on a specific aspect of objection handling. We like the practical examples and real-life scenarios that make them relatable.

One of the strengths of “Objections” is its emphasis on the mindset and psychology behind objections.

Then, he provides actionable strategies and techniques to handle objections effectively.

The content might be considered repetitive at times, as certain concepts and strategies are reiterated throughout the book.

Overall, “Objections” is a valuable resource for any real estate agent who finds objection-busting challenging and is seeking ways to improve their negotiation skills.

Available at Amazon.com, BarnesandNoble.com, and AbeBooks.com

2. “Mindset Reset for Real Estate Success: How to Become #1 in Your Market While Enjoying a Balanced Life,” Orly Steinberg

“Mindset Reset for Real Estate Success” by Orly Steinberg is a compelling guide tailored specifically for real estate professionals.

One of the standout features of this book is Steinberg’s emphasis on work-life balance. The author acknowledges the demanding nature of the real estate industry and offers practical strategies to help readers avoid burnout and find harmony between their personal and professional lives.

Additionally, the book offers valuable insights into building and nurturing relationships with clients, which is always important in real estate.

Steinberg’s writing style is engaging and relatable, making it an enjoyable and informative read for both experienced agents and newcomers to the field.

Available at Amazon.com.

3. “The Real Real Estate Agent: Generate More Leads, Clients, and Referrals by Being Yourself, Having More Fun, and Making a Difference” by Aarin Chung

Judging by Amazon reviews, agents are loving this book. “The Real Real Estate Agent” by Aarin Chung focuses on authenticity, enjoyment, and making a positive impact.

Chung encourages readers to embrace their unique qualities, passions, and strengths rather than conforming to a generic mold of what a real estate agent should be.

Chung also explores the importance of having fun in the real estate business. The author believes that enjoying the process and finding joy in the work can have a significant impact on success.

The book also provides practical guidance on the basics: generating leads, acquiring clients, and maximizing referrals.

What we like best about the book is that Chung also addresses the importance of making a positive difference in the community. By giving back and being socially responsible, agents can create a meaningful legacy and enhance their reputation.

“The Real Real Estate Agent” is written in a conversational and relatable style, making it an enjoyable read for real estate professionals at all stages of their careers.

Readers who are already well-versed in personal branding and leveraging social media may find the book’s insights and strategies too basic or familiar. Available at Amazon.com, BarnesandNoble.com, and BooksAMillion.com.

The Real Estate Times Series is shown above. To see more, click here.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book.

Is Your Postcard Campaign Ending Soon? Avoid a Break in Your Listing Activity!

Jun 7, 2022

Keep Those Listings Coming!

And, here’s how to do it:

By ensuring homeowners are thinking of you so they call you when they’re ready to list.
Reminding people in your sphere that you’re the area real estate expert so they’ll refer you more often.
Keeping the marketing activity going all year that will ensure you achieve your annual business goals.
Completing a multitude of tasks that need to happen in your business in the most time-saving manner because “time equals money”.

And, there is ONE THING that you can do that will help accomplish everything we’ve mentioned above,

Schedule another recurring postcard campaign!

Ready to launch your next postcard campaign and keep those listings flowing? CLICK HERE.

What if You Haven’t Launched a Recurring Postcard Campaign Before?

The *Get More Listings* Postcard Campaign is shown above. See more, **HERE.**

There’s NO Better Strategy for Kicking off the Second Half of 2022 than with a Recurring Postcard Campaign!

And, you can launch your campaign in just minutes.

Here are 5 ways a scheduled postcard campaign can help you meet your goals for the second half of 2022:

You’ll get More Done – now that your marketing is on auto-pilot, you can focus on other areas of your business.
You’ll Stay in Continuous Contact – your sphere and farm will get the attention they deserve throughout the year so YOU get the listings you deserve.
You’ll Stick to your Marketing Plan – you’ll reap the rewards that a long-term marketing campaign is proven to provide.
You’ll Build New Relationships – you’ll cultivate new clients and expand your business and earning potential.
You’ll Brand Yourself an Area Expert – through continuous touches you’ll become known as the neighborhood expert in a specific neighborhood or community.

So Choose a campaign From one of our 10 categories listed below:

SOI, Farm, Holiday, Absentee, Renters, Expireds, FSBO, Investors, Recruiting, Just Sold Follow-Up.

And, remember, you don’t pay for each month’s mailing, until it goes out (and you can cancel or change your campaign at any time up until the night before each mailing – no penalties).

To get started now and keeping those listings flowing, CLICK HERE.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

New to Real Estate? Let’s Bust Two Myths About Building Your Business

May 23, 2022

Welcome to the real estate business. You’re joining more than 1.3 million other professionals, at varying stages of their careers.

In fact, nearly 30 percent of agents in the U.S. have less than two years of experience (and the largest share of that group is aged 45 to 54), according to the NAR, so you are in good company.

Your first few years in your new broker’s office will be an eye-opener. Some of your misconceptions about being a real estate agent will be corrected and you’ll hear conflicting advice on everything from how to generate leads to how best to construct your new website.

We’ve gathered some of the most common misconceptions new agents harbor and dragged them into the glaring light of reality.

By the way, since the majority of real estate agents are female, we’ll be using the feminine pronoun throughout. (Sorry guys).

SOI scheduled campaigns shown above are on sale 10% off the first month. Use promo code: SPHERESALE (offer expires 5.28.22). Campaigns shown from left to right are Recipe I, Get More Listings, Quotes, and Inspiration Series, To see more campaigns, Click Here.

Myth #1: Your broker is your boss

Reality: One of the hardest habits that new agents find hard to break free of is the “employee mentality.”

Sure, a handful of brokerages across the country hire agents as employees, but the vast majority of agents are independent contractors. They are, in reality, small business owners.

As an independent contractor, working under a broker’s license, your broker is not your boss. She cannot (according to the IRS):

Direct and control your work
Tell you where and when to work
Dictate which tools you use or where to purchase supplies and services
Limit your ability to seek out business opportunities
Guarantee a regular wage amount
Provide employee-type benefits, such as health insurance, vacation or sick pay, or a pension plan.

As a small-business owner, you create your schedule, budget, marketing plan, health insurance, and anything else required of the typical small business owner.

In other words, you are your own boss. The growth and success of your business are completely up to you.

Build a robust SOI with the Free BusinessBase Tool, **Here**

Myth #2: Your broker will provide you with leads

Reality: This one goes hand-in-hand with Myth #1. Unless your broker is your employer, you can typically count out getting leads handed to you.

As a self-employed agent, you’ll need to drum up your own business and fill your own pipeline.

How to start?

Get your real estate website up and running and fill it with hyper-local information
Offer to hold open houses for other agents’ listings
Fill your CRM with your sphere’s contact information and start calling them. Download the FREE Businessbase, HERE, for help building a robust SOI list. Then launch an SOI scheduled campaign, HERE.
Determine an area to start farming near where you live or in your own neighborhood. Launch a Farm scheduled campaign, HERE, to start branding yourself in the neighborhood.

One of the biggest myths that the public holds about real estate agents is that anyone can do your job.

Succeeding as an agent, however, requires far more than just getting your license. That being said, we know you can achieve success with the right tools and attitude.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

3. The BusinessBase, SOI building system

4. The Free Interactive Real Estate Business Plan

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

If You Need Real Estate Business, Get Out and Network

Apr 12, 2022

Remember the days when real estate agents considered themselves sales professionals?

Today, most consider themselves to be ace relationship builders and wince when anyone regards them as someone in the same category as a person who sells cars.

However, a strong, well-maintained network can sustain your business for decades to come.

But, wait, “network” isn’t only a noun

When you “… interact with others to exchange information and develop professional or social contacts,” and relationships, you are networking. Generally speaking, there are three types of networks that real estate agents participate in:

Professional
Peer
Client (or prospects and leads)

All three provide different results, but today we are addressing the potential client variety of networking.

While it’s the wise agent who schedules time to nurture their current networks, those a step ahead are also adding to it, by networking.

Networks should be diverse

Unless you’re building a professional network, choose events and opportunities outside of the real estate industry. This might include chamber mixers and school board or PTA meetings where you’ll be exposed to those who are active in bettering your community.

Diversity in your networking, however, is critical, so branch out to other opportunities as well.

Consider creating a community service network by joining the local chapter of the Lions Club, Rotary or Jaycees.

“If you consistently push your boundaries and work to broaden your sphere of connections, over time, you will run into opportunities that others would only be able to describe as luck,” suggests Maria Arauz with the Keller Center for Research at Baylor University.

The Content Card Series is shown above. See Content Card postcards, HERE. See Content Card scheduled campaign information, HERE.

Break the ice … Gently

Naturally, you’ll want your new network of possible clients to understand what you do for a living, but there’s a right way and a wrong way to let them know.

“If you go to networking events with the intention of just trying to sell to people, they won’t want to meet with you later because they know you’re going to pitch to them,” cautions author and keynote speaker Ivan Misner at entrepreneur.com.

These are the overtly salesy folks who approach others at events, business card in hand.

“Be interested, not interesting” Misner continues. “It’s not all about you.”

If you want to make a true connection, make the conversation all about them. No pitches, no asking for business.

Sure, it takes time to network. Step one is making the time. Step two is showing up.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

3. The BusinessBase, SOI building system

4. The Free Interactive Real Estate Business Plan

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

Grow Your Real Estate Business and Overcome Your Fear of Spending

Jan 25, 2022

There seems to be this fundamental fallacy among many real estate agents that the more money they spend on their businesses, the less there will be for their personal use.

That simply isn’t the case, according to Heidi Sloss, author of “Fortune is in the Follow-Up: Five POWER Strategies to Grow Your Business.”

“Too many business owners under-spend on marketing, thinking that not spending is the same as saving,” claims Sloss. While it’s an annoying adage, it really does “take money to make money.”

Want proof?

An older study by ActiveRain determined how much real estate agents made and how much they spent.

Top producing agents earning more than $100,000 per year spent five to 10 times more money on marketing than lower-earning agents.

Let’s face it, there are a number of money pits in the average real estate practice, from keeping up with the latest technology to what you drive or what you wear.

The truly important stuff, however – most of what’s in your business plan – is where to focus if you’re looking for ways to gain more clients and grow your business.

So, while it’s important to invest money in continuing education, professional development, and ensuring you have the office systems in place to make your job easier, none of it means a thing without clients.

Overcome your Fear

Remember the scene in the motion picture “Ghost,” where Whoopi Goldberg’s character is forced to endorse a $4 million check “to a bunch of nuns?”

She struggles, claiming to “… just want to touch it one more time.” Finally, at the point of almost hyperventilating, with tears streaming down her face, Whoopie’s character, Oda Mae, hands the check to one of the nuns but then refuses to let go of it. A tug-of-war of sorts ensues until she finally releases it and dissolves into sobs.

Is that not exactly what you do in your mind when it comes time to part with your hard-earned money? Especially in a commission-based business, parting with money is frightening. Who knows when you’ll close another deal?

It’s only natural then that you might question whether any particular investment is really the right thing to do. Marketing dollars are particularly hard to spend.

What if the campaign doesn’t work? What if I lose this money? These are perfectly valid questions as you tenaciously hold on to your dollar.

One of the best ways to overcome the fear of spending is by paying close attention to the annual budget every year when you revisit your business plan. Once the money is budgeted, consider it spent. Then, make careful, informed decisions about where to spend the money when it comes time to do so.

To help you make better buying decisions, visit review sites. Here you can read opinions – both good and bad – about the products real estate agents use in a typical day. Here’s our Google reviews page. Knowing what works for other agents arms you with the information you need to make sound spending decisions.

The bottom line is that if you really want to grow your real estate business, you’re going to have to spend some money investing in it – whether it’s on marketing, staff, or technology. So, overcome the fear and lose the death grip on the pocketbook.

6 Reasons to Go After Baby Boomers Right Now

They own 26 million homes in the U.S.
They control 70% of all wealth in this country.
They hold more than 50% of all owner-occupied homes.
41% state they will definitely purchase another home.
They are almost completely ignored by the real estate industry.
And, we’re giving you the first 100 prospects on a Baby Boomer list for free right now!

That’s Right, Discover Baby Boomers in Your Area and GET THE FIRST 100 FREE!

To get the first 100 on a Baby Boomers Prospect List FREE USE PROMO CODE: BOOM100.

CLICK HERE to create your list (From a desktop/laptop computer) with the Demographic Search tool.

This offer expires on January 29th, at midnight.

Do You Need Help Creating Your Baby Boomer List? Watch This How to Video Below.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

What’s the Definition of Risk-Free?

Jan 20, 2022

The ProspectsPLUS! “3 Extra Closings a Year Guarantee”, That’s What!

Not many companies offer guarantees anymore, but when they do it’s clear it’s because they know their product works.

This is the case with our SOI Scheduled Campaign.

We believe so much in what our SOI Scheduled Campaign will do for your real estate business we’re guaranteeing it.

Here’s How it Works:

Launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE, we will refund the money spent on your campaign.

It’s that simple!

Plus, with our SOI Scheduled Campaign,

There are no contracts
You pay-as-you-go
And, you can change or cancel the campaign at any time up to midnight the night before a mailing goes out.

What does it mean to you to get 3 extra closings this year risk-free?

So, what are you waiting for? CLICK HERE, to get started.

Below are a Few of the Exciting SOI Campaigns You Can Launch Today!

**A QUOTE SERIES SOI CAMPAIGN**

Inspire and engage your Sphere with thought-provoking quotes from The Quote Series.

Schedule any length SOI campaign using the Quote Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

**A CONTENT SERIES SOI CAMPAIGN**

Educate and inform your Sphere while providing valuable content with the Content Series.

Schedule any length SOI campaign using the Content Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

**A GET MORE LISTINGS SERIES SOI CAMPAIGN**

Excite, educate, and inspire action with your Sphere with the Get More Listings Series.

Schedule any length SOI campaign using the Get More Listings Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

A RECIPE SERIES SOI CAMPAIGN

Share fun recipes, that everyone appreciates, with your Sphere with the Recipe II Series.

Schedule any length SOI campaign using the Recipe II Series. Or schedule a one-year SOI campaign and take advantage of the 3 Extra Closings a Year Guaranteed.

These are just a few of the many SOI campaigns available to schedule. To see more CLICK HERE.

Are you ready to start growing your real estate business risk-free?

Take advantage of our 3 Extra Closings a Year Guarantee! CLICK HERE to get started.

Because WHAT GETS SCHEDULED – GETS DONE!

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

Two Important Factors to Consider When Choosing a Geographic Farm

Dec 16, 2021

One area of real estate marketing that can’t be ignored if you intend to enjoy long-term growth in your real estate business is Geographic Farming.

Why? Because it alleviates the ongoing frustration of constantly chasing new commissions.

You’re working strategically with a focus that will benefit you now and well into your future, ensuring you don’t end up like 85% of agents who continue to struggle.

The secret to choosing the right geographic farm

Adequate research is the key to locating the right farm for you and your business.

Even if you find a geographic farm that you think works for you based on location and number of homes your research isn’t done yet. There are two more crucial factors that can’t be missed.

Two Important Factors:

Turn-Over Rate – Ideally you want a location with at least a 10-15% turnover rate. You can easily determine the turnover rate by dividing the number of homes in the farm by the number of homes that have sold.
Competition – If you choose a farm that already has an agent who appears to have achieved penetration in that market, you will find yourself working much harder and longer to see any positive results. It’s preferable to find an area where an agent has less than 10% of market share. Or an area where a previously aggressive agent has slowed or stopped marketing.

Time to Take Action

Once you’ve chosen the perfect farm it’s time to take action.

Get out and meet the people in this location (weather and restrictions permitting) It’s time to make your name, face, and brand as visible as possible, to begin the process of becoming identified as the neighborhood expert.

Canvassing a neighborhood may be old school, but it also makes you highly competitive.

In a market where so many agents are relying on email and social media to spread the word, walking your farm gives you a definitive advantage.

Shown above, Holiday postcards. Mail first class by December 18th to arrive on time for Christmas. See more, **HERE**

Your goal is to help people get to know you, like you, and trust you enough to do business with you.

You can’t do that sitting in your office. In fact, statistically, it takes 27 contacts to create effective branding of who you are and what you do.

In addition, to walking your farm, send out direct mail marketing at least once a month and call them at least once a quarter.

A great marketing piece to send this time of year is a holiday postcard.

Work Smart – Automate

So, how do you free up the extra time your farm will need from you? By automating your marketing wherever you can.

The perfect place to begin your automation is with a postcard campaign. This ensures you are in front of your homeowners consistently no matter how busy you get.

More importantly, as the people in your farm become familiar with your face, they will begin to identify you as the real estate expert in their neighborhood.

And, people choose real estate agents who:

Know their neighborhood
And, know how to get results in their neighborhood

The Top 7% of Agents

The top 7% of agents in the country have one thing in common – they have strategic, focused long-term marketing in place.

They aren’t leaving things to fall through the cracks or living commission to commission. They’re following a solid, systematic plan to generate business utilizing a farm as one of their main areas of focus.

So, join the 7% by getting started choosing your geographic farm. Then launch a Get More Listings postcard campaign and begin the process of branding yourself as their neighborhood expert!

Right now, Geographic Farm Campaigns are on sale 10% off the first month!

Shown above: Get More Listings postcard campaign, available in the FARM Campaign section. Learn More, **HERE**.

To Launch a Farm Campaign,

Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

Start now, CLICK HERE!

Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Make 2022 the Year you Narrow Your Focus

Dec 14, 2021

Sure, you can continue to throw stuff against the wall to see what sticks. It’s a common practice among real estate agents.

If you want to make more money, however, consider narrowing your focus to owning a specific real estate market or niche.

A real estate niche can be plucked from a number of categories. Take home type for example. According to a study by the folks at McKissock, a real estate education and professional development firm, agents who specialize in luxury homes are among the highest earners in the industry.

Aside from property type, there’s the location niche, type-of-client niche (first-time buyers, veterans, etc.), and others.

There are a lot of specialties from which to choose. Let’s take a look at the potential of older Americans, aka “empty nesters & baby boomers.”

Especially if you list and sell real estate in an area popular for retirees (Georgia, the Carolinas, and Florida, for instance), read on.

Empty Nest Campaign shown above. See more under FARM Campaigns, HERE

Why empty nesters & baby boomers?

Age 58 to 76 in 2022, older Americans spent much of the past two years reevaluating their priorities.

“We’re now seeing the ‘Great Retirement,’ a tsunami of Baby Boomers leaving the workforce,” according to Jack Kelly, the senior contributor at Forbes.com.

In fact, “3.2 million more of them retired in the third quarter of 2020 than did in the same quarter of 2019,” said Kathy Gurchiek with the Society for Human Resource Management (SHRM).

Most who want to sell, want to remain in close proximity to their adult children, but not necessarily in the same, large home in which they raised them.

Another reason to consider older Americans is they currently hold the most real estate wealth, owning 44% of homes in the U.S.

But, are they ready to sell?

Not all of them. Some became so freaked out over the inventory shortage that they decided to keep the home, renovate it, and age in place.

But, overall, those “… aged 65 to 73 … sold their homes at a higher rate than any other age group in 2020,” according to Natalie Campisi, a member of the Forbes Advisory staff.

And your association agrees. The 2021 National Association of REALTORS® “Home Buyers and Sellers Generational Trends Report” finds that baby boomers and empty-nesters make up the largest share of home sellers and second-largest share of buyers.

Millennials once again took the top spot in the buyers’ category.

Another area to give your attention is geographic farming

If you haven’t chosen a geographic farm to concentrate on yet, here are a few reasons to get started now,

Provides strategic marketing – You’re centralizing your sales into one area. No more driving across town for a listing.
Creates focus – You’re committing to becoming the neighborhood expert in a specific area.
Contributes to future growth – You’re building toward the future instead of “just getting by” working on whatever comes your way.
Brands you within a community – You’re branding yourself within a community and building relationships over time with the people who live there.
Increases demand for your service – Sellers and buyers want to work with real estate agents who are experts in the community where they are buying and selling.

And, right now, Farm Campaigns are on sale 10% off the first month!

To Launch a Farm Campaign Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

USE PROMO CODE: FARM10 to get 10% off the first month of a FARM Campaign.

Start now, CLICK HERE!

Details: Take 10% off the first month of a FARM Campaign for a limited time (excluding tax, postage, data, EDDM. Sale ends at midnight Saturday, 12/18/21).

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Curl Up with a Good Book and Improve Your Real Estate Business

Dec 9, 2021

Fall has its good and not-so-good points. Cleaning leaves from your home’s gutter gets tiresome. Firing up the fireplace on a chilly fall evening, on the other hand, is something to look forward to after a long day slinging real estate.

Grab an afghan, pull up a comfy chair, and crack open a good book. Read on to find two suggestions we think will help get you motivated, back on track, and ready to take on 2022.

“The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results,” Gary Keller and Jay Papasan

Published in 2013, Keller and Papasan’s book has garnered plenty of accolades. With 10,255 ratings at Amazon.com, 81% gave it 5 stars. But, that’s not all.

From the book’s Amazon page, we learned that “The ONE Thing” has earned:

The number 1 spot with Wall Street Journal, USA Today and the New York Times
A dozen book awards
Goodreads’ “Top 100 Business Book of All Times”
A spot-on national bestseller lists more than 575 times

What do Amazon reviewers say?

“… one of the best books I’ve ever read”
“amaaazing”
“… I am sooo happy I bought this book”
“This book helped me focus more on my business goals”

Oakland, California super-agent Kenny Truong, credits Keller’s book “… with helping him ignore the temptation to branch out to too many markets and refocus on his core farm area…,” according to Paul Hagey at Inman.com.

Only 1% of the reviewers gave the book one star. Among these reviewers, one says that the authors claim as their own a very old concept, another is that the authors could’ve gotten the point across in a blog post and yet another says “The entire book was fluff. It just constantly spoke in general terms.”

**There’s still time to get your holiday cards out! See more, HERE**

We recommend “The One Thing” for all agents, but especially beginners. Get your business habits off to a solid start by reading this book.

Find it at ThriftBooks.com and Amazon.com.

“The High 5 Habit: Take Control of Your Life with One Simple Habit,” Mel Robbins

Ms. Robbins’ publisher begins the explanation of her latest work thus:

“In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.”

In case you’re not familiar with Robbins, she is a former criminal defense attorney for Legal Aid in NYC, a CNN legal analyst, best-selling author, wife, and mom of three.

She has lived what she preaches and, apparently, it works.

Eighty-nine percent of Amazon reviewers award the book 5 stars. They rave about the encouragement they found within the book’s pages, especially welcome in present-day America.

Here are samples of a handful of Amazon reviewers:

“Written with total abandon and enthusiasm, it’s easy to be drawn into these pages …”
“The … version is now covered in notes and 4 days later I am already feeling huge benefits from implementing things in this book.”
“This is not just fluff, it is practical, life changing tools, you can really use, and for me it is making a huge difference …”

If you find your mind cluttered with self-doubt, if you crave serving an eviction notice to the “nagging critic” in your head, if you’re unable to celebrate your success because you’re too focused on what might go wrong, you may want to curl up with this book.

Find “The High 5 Habit” at Amazon.com and BarnesandNoble.com.

Ready to target Baby Boomers? Right now, you can get 100 Baby Boomer prospect list contacts for FREE

BABY BOOMER LISTS ARE ON SALE FOR 3 MORE DAYS!

HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: BOOM100 to get the first 100 prospects free.

5 Reasons to Go After Baby Boomers RIGHT NOW –

Two sales in one (downsizing & selling one home then buying another smaller home)
Baby boomers make up nearly half the seller’s market
They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
They know what they want. Making for an easier transaction.
They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

Discover Baby Boomer Prospects in your area, now, CLICK HERE!

This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Hey Neighborhood Expert: Are You Walking the Walk?

Dec 7, 2021

Think back to the Great Recession. “Banks seized more than 1 million homes in 2010,” compared to 100,000 in 2005, according to the staff at theweek.com.

Mysteriously, almost overnight, scores of real estate agents across the country became “short sale experts,” promising underwater homeowners that they could help them avoid foreclosure.

Today, we have “neighborhood experts.”

Many of these agents, however, pay lip service to the title. After all, it sounds like a good thing to say—everyone else is doing it—so they slap the phrase on their websites, hoping it’ll give them cred.

It doesn’t. Within two minutes of speaking with them, real estate consumers figure out that it’s all smoke and mirrors.

If you’re going to talk the talk you need to walk the walk. Trust us, it’ll impress even the most skeptical homebuyer or seller.

The Market Dominator and Homes & Life Magazine shown above, learn more, **HERE**

How to walk the walk

Like many of us, real estate consumers have become suspicious of common marketing practices and expect proof that we aren’t merely paying lip service to a slogan.

So, be prepared to commit yourself to yours in a substantial way:

Tour all new listings in your chosen neighborhood. This way, if asked, you’ll be able to answer, immediately, instead of having to look up the information in the MLS. Impressive.
Keep an eye on what city officials may be proposing for the area in which you specialize. Being able to share this info, off the top of your head, will be impressive.
Join the Next Door pages of your neighborhood. Become the resource for information about everything from the area’s recreational amenities to who to call to fix a broken window.
Consider holding an annual event for the entire neighborhood. One agent we know gives away pumpkins near Halloween, another holds an annual crab feed and, yet another, has a wreath decorating party at Christmas.
Publish local information such as a relocation guide or area resource guide.

Get the word out that you’re their neighborhood real estate expert

The best way to get the word out to the neighbors about your expertise is with direct mail. Provided the area you’ve chosen isn’t too large, it’s cheap and it’s quick.

Then, keep the campaign ongoing to ensure that your name remains top-of-mind when it comes time for one of them to buy or sell real estate.

What to send? The tried and true, of course:

The mega-sized Market Dominator newsletter
Just sold and just listed postcards
Market reports

Ensure whatever you send is branded and includes your website’s URL to help generate traffic so they can learn even more about why YOU are the neighborhood expert.

The bottom line? Build your image and reputation by becoming so closely woven into the neighborhood that you become part of its fabric.

Ready to go after Baby Boomers in your area market? Right now, you can get 100 contacts on a Baby Boomer Prospect list for FREE!

HOW TO FIND BABY BOOMER PROSPECTS IN YOUR AREA.

Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Demographic Search Tool.

USE PROMO CODE: BOOM100 to get the first 100 prospects free.

5 Reasons to Go After Baby Boomers RIGHT NOW –

Two sales in one (downsizing & selling one home then buying another smaller home)
Baby boomers make up nearly half the seller’s market
They’re seasoned buyers/sellers. They’ve sold homes before and understand the process.
They know what they want. Making for an easier transaction.
They have a higher amount of equity in their home than most sellers, meaning more money to spend on a new home.

Discover Baby Boomer Prospects in your area, now, CLICK HERE!

This sale expires on 12/11/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Happy Thanksgiving!

Nov 25, 2021

At this Thanksgiving season, our thoughts turn to you.

We want you to know how much we enjoy serving you and how fortunate we are to work with you.

Thank you for your support this year.

We wish you and your family a Happy Thanksgiving!

Your ProspectsPLUS! Team

Real Estate Myth #2: Living Near a Highway Destroys a Home’s Value

Nov 23, 2021

“Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.

Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.

There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.

Get your holiday postcards ordered now, HERE

Noise level

We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.

In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”

They also claim that the effect of freeways on property values varies according to the type of property.

The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.

Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”

The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”

Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.

Two additional considerations

Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.

Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.

Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.

While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.

Right now Holiday scheduled campaigns are on sale!

Shown above: Holiday postcard campaign. Learn More, **HERE**.

HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer).

USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.

Schedule a Holiday campaign, now, CLICK HERE!

This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

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