It’s no secret that many agents have reduced their marketing this year.
Transactions are harder to come by.
Competition remains intense.
Every expense gets scrutinized.
But while reviewing campaign activity recently, we noticed something interesting.
The agents who are still mailing aren’t simply doing more of the same.
Yes, Just Listed and Just Sold postcards remain popular.
That isn’t surprising.
They create visibility around real activity and reinforce local expertise.
What did surprise us was the growing interest in absentee owner campaigns.
Why?
Absentee owners often represent opportunity
Some are landlords evaluating whether to keep or sell a property.
Others inherited homes they aren’t occupying.
Some live out of state and haven’t closely followed local market conditions.
In many cases, they’re homeowners who may be more open to a real estate conversation than the average resident.
This isn’t about finding a magic list.
It’s about understanding where opportunity exists.
The agents who continue generating business in difficult markets often share a common trait:
They don’t wait for listings to appear.
They proactively look for people who may have a reason to move.
That’s an important distinction.
Many agents are focusing exclusively on visible activity.
The agents building a future pipeline are also paying attention to potential activity.
That’s one reason absentee owner campaigns continue to attract attention.
They create opportunities to start conversations before everyone else notices them.
And in today’s market, getting there first can make all the difference.
Launch an Absentee Owner Scheduled Campaign.
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