Saturday, July 13, 2024

problem listings

    “There’s someone for everyone,” an old adage, but nevertheless accurate.

    And it’s true for houses as well. There’s a buyer for every house; sometimes, it just takes longer to make the match.

    But there are other reasons aside from being overpriced that homes don’t sell, as you well know.

    Dated homes, from layout to easier-to-fix problems like nasty wallpaper, ugly carpet, or just plain filth, may send buyers fleeing back out to their cars.

    It’s not only the home you’ll need to work with but your client as well.

    What is a problem listing?

    Aside from the obvious (filth, outdated features, bad layout), there are other reasons a home may end up on the hard-to-sell list. These include:

    Location of the home

    Unreasonable or unacceptable HOA rules

    Cosmetic problems

    Poor renovation choices

    Bad neighbors

    Yes, other problems may pop up that make a home a problem listing, but these are among the most common.

    Offer solutions

    “Some problems with properties require more work than others,” say the editors. We would add that some require more money as well.

    Agent Jolenta Averill of Madison, Wisconsin’s Lake & City Homes knows this first-hand.

    Averill took a listing for a circa 1940s home. It had been gutted and remodeled, removing all traces of the charm of the period. 

    The Call to Action Series is shown above. The learn more, Click Here.

    In the process, the front door had also been removed and the space walled over, creating a major psychological barrier for potential homeowners. 

    The homeowner fired her original listing agent and hired Averill before leaving the state to get to her new job in Florida.

    With an absentee owner, the agent was forced to take control of the situation. She requested architectural renderings and price quotes from several contractors, tasking them with designing a walkway, a stairway, and, of course, a formal front entryway.

    Rather than becoming overwhelmed by how much work might be required, Averill reviewed her analysis with an eye toward what might concern buyers the most. In the end, “There wasn’t an objection I didn’t consider and couldn’t handle,” she said.

    Be their pillar

    Sellers of problem homes are often frightened, and can you blame them? They worry about how much work and money it will cost to make the home competitive in the market. They worry that the home may not sell at all. 

    They have no idea where to start the process. That’s where you come in.

    “You have to take the time to investigate and tell them nothing is impossible,” according to agent Julie Brown at

    “Some things are harder than others, but you should be able to reach out and find resources to help you … It’s constant communication and just telling them that you’re there for them. You’re not just there to help them make a sale. You’re there to help them through the entire process, whatever comes up,” She concludes.

    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here