Saturday, July 13, 2024

postcard marketing

    Dean Jackson, the ultimate real estate marketer, states, “In real estate, pairing a capital investment mindset with some capital is a winning combination,” Dean Jackson is the founder of  GoGoAgent and  Listing Agent Lifestyle. The following is his breakdown of how to get more listings by becoming a real estate asset builder.

    Most real estate agents don’t come into the real estate business with a capital investment mindset because they’re so focused on earning commissions and controlling expenses.

    I think a capital investment mindset and some capital is the ideal way to become a prolific asset builder. And the best way to build strong long-term assets is with a geographic farm.

    A four-year case study

    I did a four-year case study with real estate agent Tony Kelsey. He started out in a farm area of 2,000 homes and, over four years, generated an almost 11 times ROI by consistently marketing there.

    Over four years, Tony spent $50,000 marketing to the people in this neighborhood every month, and with that investment, he generated $550,000 in commissions.

    He mailed postcards monthly for five months before he made his first transaction of $15,000 in commission. At that point, he had spent $5,000 on marketing.

    From that moment on, he was profitable, and his ongoing investment continued to realize transactions. He was building the asset of identifying future sellers and cultivating relationships with those sellers over time.


    Related: How to Turn One Listing into Five


    The path to dominating

    Now, let’s look at a 1000-home farm in a neighborhood that has a turnover rate of 8%. That means 80 homes will sell this year in that neighborhood whether you do anything or not.

    What if you decide you want to dominate this neighborhood? What will that look like for you in four years?

    Well, it costs approximately $750 a month to mail to those 1000 homes ($9,000 over 12 months). And let’s say the average home price in this neighborhood is $600,000; you’ll get around $18,000 on the listing side of each sale.

    This means after the first transaction in this neighborhood, you will be profitable, just like Tony.

    If, in addition to going after new listings, you cultivate a list of potential buyers in the same farm area and begin communicating with them, you’re taking asset building to a new level. Specifically, since NAR states home buyers purchase homes within 15 miles of their last home.

    This strategy is especially powerful if you are farming in a competitive market.

    In this case, the most valuable thing that you can bring to a listing presentation is a list of potential buyers that you’ve been communicating with over time. You’re actually demonstrating to the seller that you already may have their potential buyer in hand.

    So if you’re looking at a farm of 1000 homes or maybe 800 or 500 homes to get started (whatever you’re comfortable with), all you need is the seed money to get to the first transaction.

    And once you hit that first transaction, the only thing that more money allows you to do is to speed up the process of identifying who more future sellers are.

    Becoming visible to future sellers

    Getting in front of your market consistently through direct mail is a proven marketing strategy, and clearly, one that worked well for Tony.

    It gives you the advantage of identifying those future sellers and building a relationship with them before they even know they want to sell.

    Over time they will begin to view you as a helpful advocate who’s continuously serving their community without expectation.

    The more you get them to think about you, the more the odds increase that they’ll think about you when it matters most, when they’re ready to sell.

    That’s when the fun of being an asset builder begins.


    When you have time…below are some ProspectsPLUS! marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here


      Steven recently sent a postcard from the Real Estate Times Series shown above. To see more postcards from this series, Click Here.


      Congratulations Steven Brown on winning this week’s contest!

      Steven had the following words to say about his success sending marketing out from ProspectsPLUS!,

      “They got them out fast and in this market, if it’s not extremely quick in printing and mailing, it’s not worth the money to put out! They have options to target specific markets in specific neighborhoods without having to do a random shotgun approach. Been using them for years. The easy design process with plenty of templates to choose from or upload your own design”.
      -Steven Brown

      Steven, thank you for that incredible review. Wow! We truly appreciate you and are here to support your success in any way that we can!


      Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
      What Can You Do With a $125 ProspectsPLUS! Gift Card? Here are 5 Things:
      • Launch and pay for the first month of a Sphere or Farm Scheduled Campaign consisting of 130 jumbo postcards.
      • Send 130 jumbo Just Listed or Just Sold Postcard to a radius surrounding your listing.
      • Send 130 Jumbo Get More Listings postcards to an area where you want more listings.
      • Create a niche prospect list (empty nesters, move-up market, etc.) and send a mailing of 130 jumbo postcards.

      HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

      Leave a review on Google, HERE.
      Leave a review on Facebook, HERE.

      *If you’ve already entered our contest in the past and haven’t won, you don’t need to enter again. Your entry remains valid and you still have a chance to win.

      Don’t forget to watch out for next Friday’s email announcing the weekly winner!


      PLUS: When you have time…below are some helpful tools to support your success.

      1. The Free 12-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      2. The Free Interactive Real Estate Business Plan

      The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The Take a Listing Today Podcast



        Ah, the humble postcard. So simple, yet filled with so much power.

        For a time, it appeared that the selfie would replace the non-business postcard, but recent statistics say no.

        In fact, in the recent Harris Poll Essential 100, Americans named the U.S. Postal Service as the number one most essential business’ in the country.

        Never has this been more evident than in the real estate industry, which is seeing a resurgence in the use of “time-tested” marketing methods and direct mail is at the top of this list.

        A late April Valassis survey found that 30% of consumers are spending more time reading the direct mail marketing pieces they receive.

        There is an art to creating an effective postcard marketing campaign, though.

        No, it’s not difficult, but there are certain strategies that work better than others. Let’s take a look at the most important of these.

        It all starts with your audience

        A Scheduled SOI Campaign is ideal for keeping in touch with your past clients and other VIPs in your sphere. And, ProspectsPLUS! offers a 3 extra closing guarantee when you Schedule a one-year SOI Campaign.

        Postcards are also ideal for another type of lead generation – niche marketing. Decide on who it is you want to attract, buyers or sellers, and more specifically which niche of buyers and sellers, and launch a campaign.

        The narrowing down of possible leads to focus on helps the rest of your marketing plan go more smoothly and increases your potential ROI.

        If you’re looking for listings, find out the median duration of homeownership in your area. ATTOM Data Solutions’ most recent U.S. Home Sales Report shows that homeowners owned their homes an average of 7.95 years.

        As we know, all real estate is local, so if you can find the data for your area, rely on that instead of the national numbers.

        For instance, ATTOM also finds that homeowners in five Connecticut cities have the longest tenure, while those “… in Colorado Springs, CO … Oklahoma City, OK … Grand Rapids, MI …Denver, CO … and Minneapolis, MN had the shortest.

        The Absentee Owner Campaign is shown above. Learn more HERE

        This information helps you narrow your mailing list even further. You’re now looking for homeowners who purchased their homes at least six years ago (or whatever number is appropriate for your market).

        How far back should you go?

        “If someone bought last year or 30 years ago, they’re probably not looking to sell,” according to James McGrath, co-founder at Yoreevo in NYC.

        “You want to be in that sweet spot of owners of 5-7 years,” he concludes.

        The more you drill down in demographics, tenure, and the like with tools like the Demographic Search Tool (for niche marketing) and MapMyMail (for radial and pinpoint polygon lists), the more targeted the list and the better the response will be to your real estate direct mail campaign.

        Absentee owners have been a popular target market this year. A targeted list of absentee owners in your local market can be easily created with the MapMyMail search tool (just select the “absentee owner” radio button in step 2).

        We offer a number of brilliant Absentee Owner postcards as well. Make your marketing easy by scheduling an automated Absentee Owner Campaign.

        Prefer targeting buyers?

        Why not bring YOUR OWN buyer to the table. NAR states home buyers move within 15 miles of their last location. This means there’s a good chance your farm’s home buyers are renters located in the same area.

        Geographic farming in some of the most popular apartment and condo complexes in your market is a good place to start. Narrow the search to tenants between the ages of 30 and 49. You might also want to narrow your target audience further, according to income.

        Then create a targeted renter prospect list and launch a Rent By Numbers Campaign.

        Ready to launch a targeted direct mail campaign?

        Did you know our Farm, Get More Listings Scheduled Campaigns are currently on sale 10% OFF the first month?

        Farm, Get More Listings Scheduled Campaign is shown above. Learn more, HERE

        TO LAUNCH A GET MORE LISTINGS CAMPAIGN:

        Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Get More Listings Series of postcards.

        USE PROMO CODE: LIST10 to get 10% Off at check out.

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 9/18/21.

        Launch a Get More Listings Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


        PLUS: When you have time…below are some helpful tools to support your success.

        1. The Free 12 Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

        2. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        3. The Automated Way to Become a Neighborhood Brand

        Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

        4. The Free Real Estate Mailing List Guide

        This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

        The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        6. The Free Online ROI Calculator

        This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

        Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

        7. The Free Real Estate Marketing Guide “CRUSH IT” 

        This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

        The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here