As promised, here’s part two of our walk-through on how to find a real estate website builder that builds websites that convert…
Do their websites convert?
Remember: “… simple designs have higher conversion rates.”
And, again, the home page should be the simplest of all.
We know how tempting it is for agents to tell visitors right off the bat that they’re the best agents on the planet and why.
But leave that for the About page. Consider using your best, short testimonial instead.
Understand what’s important to your visitors and jettison the rest, again, at least on the site’s homepage. You can’t convert visitors who leave the second they land on your site.
So, what’s important to them? Here are the no-brainers:
- Buyers are looking for an agent, listings, and knowledge about the buying and mortgage process.
- Sellers are looking for an agent and knowledge about the selling process. They, too, may be looking at listings to find their next home.
They want to find this information easily, so don’t make them guess where it is on your site.
Do they have the ability to attract organic search engine traffic?
So, how do you turn your website into an even bigger lead-generating monster? Start by performing small changes to several pages on your site.
Localize blog posts as much as possible. It only takes minutes to add local search terms. Here’s an example from a recent post about appraisal problems in hot markets:
Fiery real estate markets such as what we’re experiencing are a dream come true for sellers unless prices are rising so fast that the market can’t keep up.
Stick the name of your market in that post to boost its SEO value.
Fiery real estate markets such as what we’re experiencing here in Vallejo …
For even more value, link the name of the city to its page on your site. These types of links are called “internal linking” and each of your blog posts should contain at least one.
“… using the right internal linking strategy can boost your SEO.” Learn more about internal linking and how you can use it to boost your site’s visibility in organic searches at Yoast.com.
Then, work on your neighborhood pages by adding local photos.
Right about now you’re wondering “What happened to help me find the right real estate website builder?”
Regardless of the real estate website company you choose, your site will need to be localized.
Does the website builder get you through the entire process?
Compare vendors on whether or not they offer the “goodies” to help make your workday easier:
- Template-based pages that make adding and deleting information a snap
- Help to build landing pages
- CRM integration that will help you convert website visitors into leads
- A slew of apps to help with everything from lead capture and management to boosting SEO and increasing website traffic.
The best real estate agent website maximizes an agent’s brand and optimizes his or her online activities with one simple goal in mind: To help you get more leads, sell more houses, and improve your professional and personal brand.
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