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Friday, December 5, 2025

open house postcards

    Boost Your Open House Strategy with Data-Driven Tips

    According to a 2025 industry report, 85% of agents believe open houses remain a valuable investment for brand exposure and lead generation, with 45% planning to increase open house efforts this year.

    With the market shifting and onlookers more cautious than ever, a polished open house can make or break your pipeline.

    Curate a Welcoming Environment

    Home staging remains essential in 2025: properties staged prior to showings sell up to 15% faster and attract more offers. According to Barbara Corcoran, “get realistic” on condition and pricing—unresolved clutter or overpricing can kill interest fast.

    Focus particularly on staging the living room—it’s considered the most influential space by 37% of buyers’ agents.

    Sharpen Your Online Preview

    Open House postcards are shown above. To see more, Click Here.

    With virtual open houses increasing engagement by 30% and 360° tours driving 87% more views, integrating digital previews is no longer optional. First impressions online often dictate whether attendees show up in person.

    Promote Strategically with Timing & Reach

    Sunday open houses between 1pm–4pm still dominate, but weekday evening events can tap niche audiences—both boost attendance by up to 20% when marketed appropriately.

    Utilize targeted open house postcards, social ads, and email invitations to increase immediate interest by 25% compared to generic strategies.

    Lead Engagement Is as Important as Lead Capture

    An open house isn’t just about selling one home—it’s about building your network. Nearly 56% of agents say open houses are essential for new agent lead development, and 35% of attendees reach out to the listing agent afterward.

    Use well-scripted interactions and follow-ups to convert footprints into relationships—industry influencers like Grant Cardone highlight this human touch as mission-critical.

    Action Steps to Prepare Your Open House

    • Plan at least two open houses per listing—one weekend slot and one weekday/evening to maximize reach.

    •  Professionally stage key areas (living room, kitchen, primary bedroom) and declutter thoroughly.

    • Upload a virtual tour or 360° listing preview and promote it pre-event.

    • Set up targeted a postcard mailing, social media ads, and segmented email campaigns inviting qualified local leads.

    • Use friendly, scripted greetings and follow-up within 48 hours using attendee feedback.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

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    2. The Free 2025 Quarterly Real Estate Marketing Guide

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    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      By thinking outside the open house box 🏠

      Even though it’s not their first way of locating a house, eventually 45 percent of buyers, on average, visit open houses. Interestingly, repeat buyers are more likely to show up than first-timers. And, every one of those visitors represents the possibility for two transactions, a listing, and a sale (don’t you just love that thought)?

      Read on for some ideas on how to make your open houses pay off BIG TIME.

      Time is on your side 

      One of the aspects of the modern open house that differs from the old-school type is agents aren’t feeling locked into a particular day or time.

      While the after-work open house may not fly in a commuter-centric region, in other areas agents are having amazing results with it. Downtown condos and lofts being held open during the lunch hour are also becoming more common.

      Any home with a view will sell itself if it’s held open at the appropriate time of day. Why hold a downtown penthouse open on a Sunday afternoon when the city lights are best viewed in the evening?

      It’s easy to mention in your listing that the patio of the lakefront property faces west. Holding it open at sunset, however, drives home the fact far better.

      Have Open House brochures available for valuable take ways (available in the brochure section)
      Market the heck out of it

      Gone are the days that agents bought a display ad in the paper to advertise an open house. Today it’s all about leveraging the power of social media and advertising online at Craigslist, Backpage.com, Zillow, Yahoo, Twitter, etc.

      Why not run a Facebook Live stream and create a video recording walking through the house during the event. There’s no better time than when the home is buzzing with people (talk about creating a feeling of demand). After the event, turn your live stream into a story on Instagram.

      Don’t scrimp on the photos and the adjectives when you write the descriptions. You want people to feel that if they miss this open house they’ll regret it forever. And don’t forget to invite the neighbors. It’s a perfect opportunity to get face-to-face with more homeowners in the neighborhood.

      Digital sign in

      Many agents tell us that one of the most awkward parts of open houses is getting visitors to sign the guestbook. An old trick is to keep it by the door and tell visitors that the owner has requested that, for security purposes, they sign in before touring the home.

      A quick and easy way to sign people up is to use the Open Home Pro iPad or Android app or the less-pricey AM Open House. Agents who use it say open house visitors more readily sign in on an iPad than the old-school pen-and-paper.

      Order a stack for last minute Open House invites (available in the Door Hanger section)
      Open house extras

      From a plate of homemade chocolate chip cookies to a full-on burger bar featuring a platter of sliders, food is becoming a mainstay for the real estate open house.

      Whether you serve food depends on regional customs. A lot of agents shy away from the practice. However, if you want to offer your guests something, how about bottles of water with custom labels with your brand or a CD of your virtual tour of the home or neighborhood?

      If you’re the agent that has lots of promotional items, such as pens, calendars, and pads of paper with your contact info engraved on them. Or make goody bags up — like the ones you got at birthday parties when you were a kid — and fill them with promotional items.

      Mike Blaney of Limelight Marketing in Vancouver Canada suggests that you should create a package of property information for your open house guests including:

      • Photographs (or a tour CD)
      • A list of all personal property included in the sale
      • Descriptions and photos of the home’s unique features
      • List of repairs and improvements, with dates
      • A list of average monthly utility costs
      • The copy of the property survey
      • Neighborhood information (including proximity to schools, if it’s a family-type home)
      The bottom line

      If you crossed open houses off as not worth your time, with two potential transactions riding on it and some new ideas to test, it’s time to reconsider.

      Getting ready for an open house? Send 100 Open House Postcards to the surrounding neighborhood ten days prior to your open house!
      Send out postcards to advertise your Open House for a BIG turn out (available in the postcards section under Open House postcards)

      Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

      PLUS: When you have time…here are Free killer tools to help your success this year!

      1. Become a Listing Legend Free eBook 

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here 

       

       

      2. “Get More Listings” Free Online Webinar

       

      “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

       

       

      3. The 12 Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. – Click Here

       

       

      4. The Free One-Page Real Estate Business Plan

      Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

       

       

      5. The Free Online ROI Calculator

      Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

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