Boost Your Open House Strategy with Data-Driven Tips

According to a 2025 industry report, 85% of agents believe open houses remain a valuable investment for brand exposure and lead generation, with 45% planning to increase open house efforts this year.

With the market shifting and onlookers more cautious than ever, a polished open house can make or break your pipeline.

Curate a Welcoming Environment

Home staging remains essential in 2025: properties staged prior to showings sell up to 15% faster and attract more offers. According to Barbara Corcoran, “get realistic” on condition and pricing—unresolved clutter or overpricing can kill interest fast.

Focus particularly on staging the living room—it’s considered the most influential space by 37% of buyers’ agents.

Sharpen Your Online Preview

With virtual open houses increasing engagement by 30% and 360° tours driving 87% more views, integrating digital previews is no longer optional. First impressions online often dictate whether attendees show up in person.

Promote Strategically with Timing & Reach

Sunday open houses between 1pm–4pm still dominate, but weekday evening events can tap niche audiences—both boost attendance by up to 20% when marketed appropriately.

Utilize targeted open house postcards, social ads, and email invitations to increase immediate interest by 25% compared to generic strategies.

Lead Engagement Is as Important as Lead Capture

An open house isn’t just about selling one home—it’s about building your network. Nearly 56% of agents say open houses are essential for new agent lead development, and 35% of attendees reach out to the listing agent afterward.

Use well-scripted interactions and follow-ups to convert footprints into relationships—industry influencers like Grant Cardone highlight this human touch as mission-critical.

Action Steps to Prepare Your Open House

• Plan at least two open houses per listing—one weekend slot and one weekday/evening to maximize reach.

•  Professionally stage key areas (living room, kitchen, primary bedroom) and declutter thoroughly.

• Upload a virtual tour or 360° listing preview and promote it pre-event.

• Set up targeted a postcard mailing, social media ads, and segmented email campaigns inviting qualified local leads.

• Use friendly, scripted greetings and follow-up within 48 hours using attendee feedback.

PLUS: When you have time…below are some marketing tools to help support your success.

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