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Monday, July 7, 2025

marketing strategies

    Many agents slash their marketing budgets in a down market, hoping to “wait it out” until the market improves.

    However, the top 1% of real estate agents know this is the biggest mistake you can make. Instead of pulling back, they double down on marketing, ensuring they stay top-of-mind while others disappear.

    Marketing = Market Share

    According to the National Association of Realtors (NAR), 87% of agents fail within the first five years—often because they fail to generate consistent leads. Meanwhile, the top-performing agents understand that marketing isn’t an expense—it’s an investment.

    Just Listed Postcards are shown above. To see more series and options, Click Here.

    A study by the Association of Real Estate License Law Officials (ARELLO) found that agents who market consistently generate 3x more leads than those who don’t.

    According to Forbes, businesses that maintain or increase their marketing spend during economic downturns recover 2.5x faster than those that cut marketing.

    Visibility Wins in a Slow Market

    Homeowners don’t stop needing to sell, even in a challenging market. However, sellers only consider the agents they see the most when fewer homes are listed.

    “Out of sight, out of mind. The agents who keep marketing today will be the ones getting the listings when the market rebounds.” – Tom Ferry, Real Estate Coach

    What the Best Agents Know

    The top 10% of agents earn 90% of commissions—because they continue marketing while others vanish.

    “The agents who survive downturns are the ones who keep their names in front of sellers. When the market rebounds, they dominate.” – Brian Buffini

    Bottom Line: The agents who keep marketing today will control tomorrow’s market. Don’t disappear—keep marketing and claim your market share!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

     

    2. The Free 2025 Q1 Real Estate Marketing Guide

    Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

     

     

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Postcards are a powerful tool in real estate marketing, but your branding needs to extend beyond the mailbox.

      A strong, consistent marketing message across multiple platforms builds trust, recognition, and engagement, making it easier for potential clients to remember you when they’re ready to buy or sell.

      Here’s how to create a cohesive brand message across all your marketing channels.

      Define Your Core Message

      What makes you different from other agents? Whether it’s superior market knowledge, exceptional client service, or a specific niche you serve, define your unique value and ensure it’s reflected in all your marketing materials.

      The Photo Introduction Serie is shown above. To see more, Click Here.
      Align Your Visual Identity

      Your branding should be instantly recognizable across all platforms—postcards, social media, websites, and emails. Use consistent colors, fonts, and logos to create a seamless brand experience.

      Use a Unified Tone & Voice

      Whether you’re writing a social media post, sending a postcard, or writing a blog article, your tone should match your brand personality—professional, friendly, authoritative, or community-focused.

      Leverage Multi-Channel Marketing

      Integrate direct mail with digital marketing. Use QR codes on postcards to drive traffic to your website, repurpose postcard mailers into social media content, and keep your messaging aligned across email campaigns and online ads.

      Stay Consistent with Follow-Ups

      A strong brand isn’t just about first impressions—it’s about staying top-of-mind. Follow up with potential clients through automated email sequences, social media engagement, and direct mail campaigns that reinforce your message.

      A cohesive, multi-platform approach ensures your brand remains strong and memorable, helping you build trust and generate more leads.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

       

      2. The Free 2025 Q1 Real Estate Marketing Guide

      Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

       

       

       

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Valentine’s Day isn’t just about chocolates and roses—it’s also a prime opportunity for real estate agents to build lasting connections. A heartfelt Valentine’s postcard reminds past clients, prospects, and your local market that you’re more than just a business—you’re a trusted neighborhood expert.

        Why Valentine’s Day Postcards Work

        Valentine’s Day postcards. To see more, Click Here.

        Valentine’s Day is universally recognized, making it a fun, low-barrier way to engage your audience. Unlike a standard business card or market update, a themed postcard feels personal, memorable, and unexpected. According to the Direct Marketing Association, direct mail has a 4.4% response rate, significantly higher than email’s 0.12%.

         

        Types of Valentine’s Day Postcards

        • Clever & Funny: Humor makes you memorable. Puns like “I’d be ‘open house’ to your referrals!” keep your brand top-of-mind.
        • Appreciative & Endearing: A simple “Thank you for your trust and referrals!” strengthens client relationships.
        • Selling-Focused: “Fall in love with your dream home this year!” keeps the message festive while encouraging action.

        Why Holiday Direct Mail Works

        Real estate is a timing game, and holiday postcards stand out. The U.S. Postal Service reports that households keep direct mail for 17 days on average, far longer than digital ads.

        Make Your Postcards Work Harder

        1. Include a Call to Action – Drive traffic to your website or schedule a call.
        2. Leverage Social Media – Post your design online for extra engagement.
        3. Personalize Where Possible – A handwritten note makes a big impact.

        Spread the love this Valentine’s Day—your next client might be just a postcard away!

         

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

         

        2. The Free Interactive 6-Month Real Estate Business Plan

        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          In today’s competitive real estate market, facts and figures alone won’t make you stand out.

          Homebuyers and sellers are drawn to compelling stories showcasing your expertise and impact on others. Sharing real success stories from your career allows you to build trust, connect emotionally, and inspire potential clients to take action.

          Reflect on Your Most Impactful Transactions

          Think about the moments in your career that left a lasting impression. Did you help a first-time buyer navigate a competitive market? Or assist a homeowner in achieving a record-breaking sale in their neighborhood?

          These impactful transactions demonstrate your skills and highlight your ability to solve challenges and deliver results.

          The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
          The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
          Position Your Client as the Hero

          In every story you share, make your client the hero. Focus on their challenges and how you guided them to success. What problem did they face, and how did your expertise alleviate their stress?

          Highlighting these emotional aspects creates a connection with potential clients who may face similar situations, making your services feel relatable and invaluable.

          Diversify How You Share Stories

          Success stories don’t have to be limited to testimonials. Explore creative ways to share them, such as:

          • Case studies that break down the journey step-by-step.
          • Blog posts or social media videos featuring client journeys.
          • Postcards showcasing “real-life” scenarios and outcomes.

          These formats keep your messaging fresh and engaging while amplifying your value.

          Why Stories Stick

          Stories are powerful because they’re memorable and relatable. They humanize your brand and create a narrative that potential clients want to be part of.

          By incorporating storytelling into your marketing strategy, you’re not just sharing your achievements—you’re inspiring others to trust you with their real estate goals.

          Start crafting and sharing your success stories today, and watch your business thrive.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           

          2. The Free Interactive 6-Month Real Estate Business Plan

          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            With each election cycle, speculation around its impact on the real estate market intensifies. From predictions of skyrocketing interest rates to fears of housing crashes, it’s easy to get caught up in the myths. Here’s a closer look at what’s true and just noise.

            Myth: Elections Cause Housing Markets to Stall

            One common belief is that homebuyers and sellers “wait and see” during election years, leading to stalled markets. While some potential buyers might hold back, data tells a different story. According to historical trends, home sales often continue steadily during election years.

            Interest in real estate remains strong as factors like inventory, interest rates, and seasonality play a more significant role in the market than elections.

            Reality: Policies May Influence Long-Term Trends

            The election itself does not affect real estate but the policies following it. For instance, tax laws, mortgage interest rates, and economic policy changes can influence the market.

            The Avoidable Seller Pitfall Series is shown above. To learn more, Click Here.

            While election outcomes can set the tone for future policies, implementing those policies can drive fundamental changes in housing affordability and market dynamics. For example, changes in capital gains taxes or mortgage interest deductions might impact buying and selling decisions.

            Myth: The Party in Power Directly Determines Home Values

            Many believe that home prices are directly tied to which political party is in office. However, real estate values are driven by a complex blend of supply and demand, local job growth, and economic factors—not just politics.

            Although party platforms may influence policy directions, real estate markets respond more to economic health than political party lines.

            While elections add a layer of uncertainty, the real estate market is driven by much more than political outcomes. Informed buyers and sellers can make sound decisions by focusing on market fundamentals rather than election-year myths.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              The real estate market has significantly changed since the pandemic, and this year has been no exception.

              Buyers and sellers have adapted to new lifestyle priorities, and as an agent, staying attuned to these shifts is crucial for closing deals in the final quarter of the year.

              Home Features in High Demand

              Post-pandemic buyers are prioritizing homes that offer flexibility. Home offices, larger outdoor spaces, and multi-use rooms are in higher demand than ever.

              Agents must highlight these features during tours and marketing to attract buyers looking for properties that accommodate evolving needs like remote work or homeschooling.

              Just Listed Postcards are shown above. To learn more, click here.

              The Rise of Suburban and Rural Living

              The trend of moving away from densely populated urban areas continues in 2024. Buyers still seek suburban or rural homes for more space, privacy, and a quieter lifestyle.

              Agents should emphasize the benefits of properties outside major cities, especially for buyers looking to escape fast-paced urban life.

              Sellers Want Speed and Efficiency

              On the selling side, clients seek a swift, hassle-free process. Virtual tours, streamlined paperwork, and digital transactions are the new norm.

              As agents, offering these services makes you stand out as the go-to professional for today’s fast-paced market.

              Understanding these trends will help you better serve your clients and close more deals as we enter the final months of the year.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 
              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

               

               

                As 2024 draws to a close, it’s time for real estate agents to sharpen their strategies and finish the year on a high note.

                With the holiday season approaching, many agents assume business will slow down, but this is a golden opportunity to push forward and make the most of the final quarter.

                1. Tap Into Holiday Marketing

                The holiday season offers a chance to connect with clients more personally. To engage potential buyers, use festive social media posts, email campaigns, and even holiday-themed open houses.

                Think of creative yet simple ways to market properties during this busy time of year.

                Holiday Postcard Campaign. Learn more Here.

                2. Target Motivated Buyers and Sellers

                The year’s end often brings urgency for those looking to buy or sell.

                Many buyers want to settle before the new year, and sellers may be eager to take advantage of favorable market conditions. Position yourself as the go-to expert to guide them through the process quickly and efficiently.

                3. Prepare for 2025

                Now is also the time to start preparing for next year. Update your marketing strategies, refine your processes, and set clear goals for Q1 2025.

                Reflect on what worked this year and where adjustments can be made to kick off the new year with momentum.

                Finish 2024 strong by staying proactive, and you’ll be well-positioned for success going into the new year.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                4. The Become a Listing Legend Free eBook 
                This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                 

                 

                  Lana recently sent out Just Listed postcards (shown above). To see the series she sent, Click Here.

                  Congratulations, Lana Larrivee on winning this week’s contest!

                  “ProspectsPLUS! is such a wonderful resource for my business! Whether I’m looking for a set it and forget it mailing option or a detailed, personalized flyer they have it all. And the staff is so helpful, always able to answer my questions and point my in the right direction for just what I need!” – Lana Larrivee

                   

                  Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                  HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                  Leave feedback on Google HERE.

                  *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                  Don’t forget to watch for next Friday’s email announcing the weekly winner!  

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                   

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 

                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                   

                    Nancy recently ordered the Homes & Life Magazine (shown above). To learn more, Click Here.

                    Congratulations, Nanvy DuMeyer on winning this week’s contest!

                    Nancy had the following words to say about her success sending marketing out from ProspectsPLUS!,

                    “I am always shocked AND delighted at the fantastic service I receive from ProspectPLUS! Postcards are delivered in days to my clients in St. Louis, MO from FL. I can call with any questions or any changes in artwork I need help with. Makes for the personal service we very rarely get anymore!! Thanks to everyone at ProspectPLUS!” Thank you, Nancy, for your wonderful review! We truly appreciate you.

                    Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                    Leave feedback on Google HERE.

                    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                    Don’t forget to watch for next Friday’s email announcing the weekly winner!

                     

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                     

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 

                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                      High interest rates and a tight inventory of homes for sale have locked a huge swath of starter home buyers out of the market.

                      So, it probably comes as no surprise when the media notices that the luxury home market is doing well.

                      It makes sense when you think about it. A whole pool of buyers can pay cash for a home and, thus, refuse to play the mortgage game.

                      For instance, luxury homes in Silicon Valley, Seattle, and Nashville, TN are on a tear. In fact, they’re the top three fastest-moving markets in the country.

                      Advanced Knowledge and Expertise

                      To attract high-net-worth clients, you need in-depth knowledge of the luxury market, including trends, pricing strategies, and the specific needs of affluent buyers and sellers.

                      This expertise can be developed through specialized training and certifications, such as the Certified Luxury Home Marketing Specialist (CLHMS) designation, which provides agents with the tools and strategies necessary to excel in luxury real estate.

                      Exceptional Networking and Relationship-Building Skills

                      Success in the luxury market relies heavily on your ability to build and maintain strong relationships with clients, other agents, and industry professionals.

                      Networking is key, as many luxury transactions are driven by referrals and personal connections. Attending high-end events, joining exclusive clubs, and engaging with affluent communities can help you establish valuable connections.

                      Marketing Savvy and Resources

                      Luxury properties require sophisticated and targeted marketing strategies. You need access to high-quality marketing resources, including professional photography, video tours, virtual staging, and access to premium listing platforms.

                      A strong online presence and the ability to leverage social media effectively are also crucial for reaching a global audience of potential buyers.

                      Discretion and Professionalism

                      Clients in the luxury market expect the highest level of professionalism and discretion. Handling sensitive information carefully and providing personalized, white-glove service can set you apart from the competition.

                      By honing these skills and utilizing the right resources, real estate agents can successfully navigate the luxury market and build a thriving career in this prestigious sector.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                       

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 

                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here      

                       

                        Rick recently ordered the Market Dominator Trifold Newsletter (shown above). To learn more, Click Here.

                        Congratulations, Rick Bond on winning this week’s contest!

                        Rick had the following words to say about his success sending marketing out from ProspectsPLUS!,

                        “Typically, I send a monthly postcard (6″x9”), but I decided I wanted to try something different, so I selected the “Tri-Fold Dominator – Tri-Fold Newsletter 10.5″ x 15″”. I was more than impressed, and as a matter of fact, I plan on doing these much more often now. The pre-populated newsletter content was great, and it also allowed me to tailor sales stats to my local area. The newsletter was extremely professional looking and high quality (it wasn’t thin paper, but it stood out when I grabbed my mail.) When you fully unfold the newsletter, it is significant in size. I think a great price for what you get.” -Rick Bond   Rick, thank you for your review. We truly appreciate you and your support!

                        Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

                        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

                        Leave feedback on Google HERE.

                        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

                        Don’t forget to watch for next Friday’s email announcing the weekly winner!

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                         

                        2. The Free 6-Month Strategic Marketing Planner

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                        3. The Free Interactive Real Estate Business Plan

                        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

                        4. The Become a Listing Legend Free eBook 

                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                          In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially regarding newsletters.

                          While email newsletters have become a standard in many marketing strategies, there’s a compelling case to be made for the enduring impact of mailed newsletters.

                          The following are five advantages printed newsletters have over emailed newsletters.

                          1. A Tangible Impact Mailed newsletters have a physical presence that digital communication lacks. The tactile experience of holding a well-designed, professionally printed newsletter can leave a lasting impression.

                          This tangible impact increases retention and engagement as recipients are more likely to spend time with a physical piece of mail than a fleeting email in their crowded inbox.

                          2. Avoids the Abyss of an Email Inbox Email inboxes are often inundated with a barrage of messages, making it challenging for your newsletter to stand out.

                          Mailed newsletters, on the other hand, don’t compete for attention like in a crowded digital space.

                          When your newsletter arrives in the mailbox, it can command undivided attention, escaping the often-overlooked fate of an unopened email.

                          The Market Dominator Newsletter Tri-fold is shown above. To learn more, Click Here.

                          3. A Higher Perceived Value Printed newsletters are associated with a higher perceived value. The effort and cost involved in creating and physically mailing a newsletter convey a sense of commitment and importance.

                          This translates to your audience assigning a higher value to the content within a printed newsletter compared to an easily created and dismissible email.

                          4. Enhanced Brand Recall A well-crafted mailed newsletter has the potential to enhance brand recall. The visual and tactile elements and the sensory experience of reading through the content in hand create a memorable interaction.

                          This can contribute to a stronger connection between your audience and your brand, fostering long-term engagement.

                          5. Less Competition Equals More Attention With the saturation of digital content, your email newsletter might get lost in the shuffle.

                          Mailed newsletters face less competition, giving you a better chance of capturing your market’s attention. By arriving in a less cluttered space, your message will likely be noticed and absorbed.

                          The unique benefits of mailed newsletters make them vital to any comprehensive marketing strategy.

                          The tactile nature, avoidance of inbox saturation, perceived value, and enhanced brand recall contribute to the high effectiveness established by mailed newsletters.

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                           

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                          3. The Free Interactive 6-Month Real Estate Business Review

                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                          4. The Become a Listing Legend Free eBook 

                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                           

                           

                           

                           

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