marketing strategies

The Subtle Branding Shift That Turns Curious Browsers into Ready Clients

Aug 25, 2025

Why Basic Branding Isn’t Cutting It Anymore

In a world cluttered with listings and generic agent profiles, your brand needs to do more than exist—it must connect. In 2025, authenticity and personality in real estate branding aren’t optional—they’re essential.

As branding expert Alex Martinez puts it: “In a competitive market driven by digital‑first impressions… agents must go beyond listings to build trust and stay relevant.”

Human-Centered Design Wins Attention

The Multi-Property Series is shown above. To see more, **Click Here.**

Luxury Presence head Michaela Fias predicts the next wave of agent branding is all about blending AI with real human storytelling—think bold colors, expressive fonts, and ditching cookie‑cutter templates.

“AI-driven design … democratize creativity,” she says—but never forget, “authenticity and emotional connection” must stay central. Luxury Presence

Micro-Branding Means Trust, Not Just Visibility

Influencer marketing isn’t just lip service anymore. Real estate brands that partner with hyper-local influencers—not mega-celebrities—build credibility quickly. Build trust for the win.

Make Your Brand Work, Not Just Look Good

Sharpen your visuals, yes—but also make every platform feel like you. Think blog posts about specific neighborhoods, behind-the-scenes prep for clients, or storytelling reels that show why you matter.

It’s less about transactions and more about the connection that converts.

Action Steps:

Refresh visuals with bold colors or unique fonts.
Craft one “why I love this neighborhood” blog or Reel.
Add a local influencer testimonial/story to your site.
Inject authenticity: show your process, not just your listings.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Quarterly Real Estate Marketing Guide

Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

6 Ways to Refresh Your Real Estate Marketing for the Final Quarter

Aug 22, 2025

1. Amp Up Your Visual Game

2025-proof your listings—brand-worthy photos sell 32% faster, and agents using professional photography earn twice the average commission income (Property Box).

Upgrade to cinematic visuals, 3D tours, or virtual staging—today’s buyers expect more. Even small improvements in presentation can mean faster sales and higher offers.

2. Double Down on Video and Social

Listings with videos generate 403% more inquiries (RESimpli). Short-form clips on Reels, TikTok, or YouTube Shorts are gold—think neighborhood vibes, quick tips, or teaser tours.

Video makes you stand out in crowded feeds and helps buyers feel connected before they ever visit in person.

The fall Holiday Campaign is shown above. To see more, **Click Here.**

3. Get Local with SEO and Hyper-Personalization

Organic and paid search drive 57% of real estate website visits, with SEO accounting for 53% of overall traffic. Geo-target your content (e.g., “homes for sale in [Your Town] Q4”) and build that “near me” trust factor.

Strong local SEO ensures you show up first when motivated buyers are searching in your market.

4. Leverage Email and Direct Reach

Email converts 40% better than social media, with email marketing boasting an ROI as high as 4,200%. Segment your fall campaign—past clients, new leads, local builds—and personalize messages to spark action.

Even simple touches like using a client’s name or referencing a local neighborhood can dramatically increase open rates.

5. Experiment with Influencer or Local Partner Campaigns

Influencer marketing delivers around $5.78 back for every $1 spent in real estate (Ainfluencer). Collaborate with local lifestyle, design, or neighborhood influencers for virtual tours, open house takeovers, or festive content series.

Partnering with the right voice in your community builds trust faster than traditional ads ever could.

6. Direct Mail Still Delivers

Even in 2025, direct mail continues to cut through the digital noise—over 70% of consumers report feeling more connected to a brand through physical mail compared to online ads (USPS 2024 survey).

Real estate agents can tap into this by running automated campaigns with seasonal postcards, market updates, or neighborhood highlights.

Holiday postcards—like Thanksgiving gratitude cards or “Happy New Year” postcards—add a personal touch that keeps your name top of mind. With our modern automation tool, you can schedule a campaign once and let them run, ensuring consistent contact without constant effort.

Action Steps:

Schedule a pro shoot and spice up visuals (photos, 3D, video).
Script and produce at least one short-form video per listing or neighborhood.
Optimize your pages and blogs with Q4 local keywords.
Build segmented email campaigns tailored to each client type.
Reach out to one local influencer or community partner for Q4 content.
Automate a holiday postcard or seasonal direct mail campaign.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Start Planning Your Holiday Marketing Before Your Competitors Do

Aug 15, 2025

Why Holiday Marketing Matters

Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.

Your Best Channels for Holiday Visibility

Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).

A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.

Holiday Campaign postcards are shown above. To see more, **Click Here.**

Why Direct Mail Still Dominates

Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.

Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.

Make Your Marketing Give Back

Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.

Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”

Influencer Insight

Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”

Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.

Action Steps

Plan 3 holiday-themed touchpoints: postcard, Reel, and email
Tie in a cause (food drive, toy collection, donations)
Use QR code driven mailers and targeted social ads to drive traffic

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Your “5-5-5” Daily Method for Consistent Real Estate Growth

Aug 8, 2025

Why 5-5-5 Works Now

Consistency beats intensity. As Tom Ferry puts it, “No one cares that you’re tired… follow your schedule and take on your day.”

In a market where 86% of buyers use an agent and referrals/repeats drive most listings (38% referral, 28% repeat), daily touchpoints compound into market share (NAR).

The 5-5-5 Routine

The 5-5-5 Method is a simple, structured prospecting system designed to keep your pipeline consistently full without overwhelming your day.

Each “5” represents a different group you’ll intentionally connect with—every single day—so you’re covering all angles of business growth.

5 New Conversations: Reach out to brand-new prospects—these might be FSBOs, expired listings, open house visitors, or online leads you haven’t yet spoken with. Your goal here is to plant seeds and introduce yourself as a resource.
5 Nurtures: Follow up with warm leads who have shown interest but aren’t ready to buy or sell just yet. This could include sending a market update, sharing a relevant property, or simply checking in. These touches keep you top-of-mind until the timing is right.
The Customer Appreciation Series is shown above. To see more, Click Here.

5 Past-Client or Referral Touches: Connect with people who already know, like, and trust you. This might be a quick call, a Customer Appreciation postcard, a congratulatory note on a life event, or an invite to a client appreciation event. These touches strengthen relationships and trigger referrals.

When done consistently, that’s 15 meaningful connections per day, or roughly 75 per week—more than 300 a month. Over time, this creates a steady flow of appointments, closing the gap between lead generation and lead conversion.

Why the math matters: average online lead conversion hovers around 0.4–1.2%, and most responses happen after 6+ follow-ups—so small, daily reps win.

Speed + Relevance = Appointments

The average business takes 47 hours to respond to a lead; beat that by replying in minutes. Share what consumers value most: photos, detailed property info, and floor plans.

Focus on the ONE Thing

“Until my ONE thing is done, everything else is a distraction.” —Gary Keller. Time-block your 5-5-5 first; let admin tasks wait.

Action Steps (Do This Today)

Calendar: Block 60–90 minutes for 5-5-5 before noon.
Lists: Pull three smart lists in your CRM: New, Nurture (30–180 days), Past Clients/Referrals. NAR says social + CRM deliver the highest-quality leads—use them.
Scripts: Prepare a value hook (market stat, micro-CMA, invite).
Speed to Lead: Set instant alerts; respond under 5 minutes.
Metrics: Track dials, convos, and appointments. Aim for 15 quality touches/day; expect multi-month nurture cycles.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Open House Mastery: Prepare Smarter, Convert Better

Aug 4, 2025

Boost Your Open House Strategy with Data-Driven Tips

According to a 2025 industry report, 85% of agents believe open houses remain a valuable investment for brand exposure and lead generation, with 45% planning to increase open house efforts this year.

With the market shifting and onlookers more cautious than ever, a polished open house can make or break your pipeline.

Curate a Welcoming Environment

Home staging remains essential in 2025: properties staged prior to showings sell up to 15% faster and attract more offers. According to Barbara Corcoran, “get realistic” on condition and pricing—unresolved clutter or overpricing can kill interest fast.

Focus particularly on staging the living room—it’s considered the most influential space by 37% of buyers’ agents.

Sharpen Your Online Preview

Open House postcards are shown above. To see more, **Click Here.**

With virtual open houses increasing engagement by 30% and 360° tours driving 87% more views, integrating digital previews is no longer optional. First impressions online often dictate whether attendees show up in person.

Promote Strategically with Timing & Reach

Sunday open houses between 1pm–4pm still dominate, but weekday evening events can tap niche audiences—both boost attendance by up to 20% when marketed appropriately.

Utilize targeted open house postcards, social ads, and email invitations to increase immediate interest by 25% compared to generic strategies.

Lead Engagement Is as Important as Lead Capture

An open house isn’t just about selling one home—it’s about building your network. Nearly 56% of agents say open houses are essential for new agent lead development, and 35% of attendees reach out to the listing agent afterward.

Use well-scripted interactions and follow-ups to convert footprints into relationships—industry influencers like Grant Cardone highlight this human touch as mission-critical.

Action Steps to Prepare Your Open House

Plan at least two open houses per listing—one weekend slot and one weekday/evening to maximize reach.
Professionally stage key areas (living room, kitchen, primary bedroom) and declutter thoroughly.
Upload a virtual tour or 360° listing preview and promote it pre-event.
Set up targeted a postcard mailing, social media ads, and segmented email campaigns inviting qualified local leads.
Use friendly, scripted greetings and follow-up within 48 hours using attendee feedback.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Stop the Revenue Roller Coaster: 5 Systems That Bring in Listings

Jul 28, 2025

Why Agents Ride the Revenue Roller Coaster

Inconsistent income is one of the biggest frustrations real estate agents face—busy one month, quiet the next.

The solution isn’t working harder—it’s building reliable systems. According to NAR, 63% of top-producing agents credit their success to consistent marketing and follow-up strategies.

1. Automated Direct Mail Campaigns

Scheduling monthly postcards keeps your name in front of prospects even when you’re focused elsewhere.

Inman states that marketing automation is one of the top strategies used by successful agents to create consistent income and attract motivated seller leads.

Explore our scheduled campaign options available for every niche market. Setup takes just minutes, keeping you in front of your audience month after month—effortlessly.

2. Geo-Farming with Predictive Data

Using tools like SmartZip or Catalyze AI to identify likely sellers in your farm area lets you market smarter, not broader. Predictive analytics improves conversion rates by up to 28% compared to cold outreach.

A Geographic Farm Campaign is shown above. To see more, **Click Here.**

To learn more about Listing Lens AI, our predictive analytics tool coming soon, watch our video Here.

3. Weekly Lead Nurture Emails

A weekly touchpoint with your database (e.g., market updates, new listings, or local news) keeps you top of mind. Constant Contact reports that agents who email consistently see 2x more repeat and referral business.

4. Quarterly Client Check-In System

Build loyalty and spark referrals by checking in with past clients quarterly. A 10-minute call can lead to listings, buyer referrals—or both.

5. Listing Presentation Follow-Up Sequences

Set automated text/email follow-ups for every listing presentation. This multiplies your chances of winning the listing while showing professionalism and persistence.

“You don’t rise to the level of your goals. You fall to the level of your systems.”
— James Clear, Atomic Habits

✅ Action Steps

Schedule a 6-month postcard campaign today.
Use predictive tools to refresh your target list.
Draft a weekly nurture email template.
Set calendar reminders for quarterly check-ins.
Create a 3-step follow-up automation for listing presentations.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Use These 4 Words in Your Marketing and Watch Response Rates Rise

Jul 28, 2025

Why Words Matter More Than Ever

Attention is currency—and the words you choose determine how much you earn. Real estate prospects are inundated with messages, but it only takes a few well-placed words to stand out.

According to HubSpot, using emotionally driven and actionable words can increase click-through rates by up to 38%. Whether you’re sending a postcard, email, or running an ad, small shifts in language can lead to big results.

“The difference between a sale and silence often comes down to a single word.”
— Donald Miller, Author of Building a StoryBrand

The 4 Power Words Agents Should Be Using

1. Free

It’s one of the most persuasive words in marketing—because it lowers resistance. Offering a free home value report or free market guide makes your offer feel risk-free and valuable.

A postcard from the Just Listed Series is shown above. To see more, **Click Here.**

In fact, HubSpot found that subject lines using “free” increase open rates by up to 26%.

2. You

The word “you” instantly personalizes your message, creating a conversational tone. For example: “You’ll love what your home is worth this fall” outperforms generic phrases.

Mailchimp reports that personalized language like “you” boosts email engagement significantly.

“The words you use become the house you live in.”
— Hafiz, as quoted by brand strategist Bernadette Jiwa

3. Proven

“Proven” adds instant credibility. It tells your audience your strategies have worked before—and will again.

Try: “Our proven marketing system gets listings sold 37% faster.” It makes your offer feel less like a pitch and more like a promise.

4. Now

Urgency motivates action. “Schedule your free consultation now” or “Get your fall market update today” helps prospects act without delay.

Campaign Monitor reports that CTAs using words like “now” and “today” convert 22% higher than those without urgency.

“Words matter more than ever—especially when you’re one of hundreds competing for attention. Make them count.”
— Ann Handley, Chief Content Officer, MarketingProfs

Bonus Tip: Stack Your Words

Want to boost response rates even further? Combine power words for exponential impact.

Try: “Get your free home value report now” or “A proven pricing strategy made just for you.” Stacking these words reinforces trust, value, and urgency all at once.

✅ Action Steps

Review your last 3 emails or postcards—can you add one or more of these words to strengthen your message?
A/B Test your subject lines or headlines: “You’ll love this” vs. “Buyers will love this.”
Create a free offer you can promote consistently—like a home value report or staging consultation.
Use “proven” in your listing presentation materials or testimonial headlines.
Include “now” in your call-to-action buttons or closing lines on direct mail and landing pages.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Homework for Homeowners: 5 Things to Do Before Fall Listings

Jul 18, 2025

As the school year kicks off, it’s also a smart time for homeowners to prepare their properties for a successful fall listing.

With buyer interest still strong and inventory levels below pre-pandemic norms, having your homeowners complete a few key pre-listing tasks now can help a home stand out and sell faster this season.

1. Declutter & Depersonalize

Kick off fall prep with a deep clean. Remove excess furniture and personal décor to create airy, appealing spaces. Staged homes sell 73% faster and attract up to 10% more online views than unstaged ones.

2. Boost Curb Appeal

Sweep fallen leaves, trim overgrowth, and pressure-wash siding or driveways. A clean exterior shapes first impressions and can significantly shorten days on market.

The Home Seller’s Checklist is shown above. To see more, **Click Here.**

3. Stage Key Rooms

Focus staging efforts on the living room, primary bedroom, and kitchen—37%, 34%, and 23% of buyer agents said those rooms matter most.

Spend roughly 1–3% of the home’s value (median $1,500–$5,000) for an ROI of up to 550%.

4. Address Seasonal Maintenance

Inspect furnace, clean gutters, seal drafts around doors/windows, and test smoke/CO detectors. These tasks help prevent inspection red flags and show that the home is well-maintained.

5. Capture Stunning Fall Photography

Use autumn colors (pumpkins, wreaths) to stage outdoor shots. Market listings early—new home listings rose 8.5% year‑over‑year in early 2025—but limited inventory (24% below pre‑pandemic levels) means standout images can command attention.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Back‑to‑School Marketing Magic: Are You Ready?

Jul 18, 2025

Pre‑Season Market Snapshot

As families refocus on school routines in late August, the U.S. real estate market traditionally cools. Sales drop 10–15% from summer highs, average days on market increase from ~21 to ~32 days, and median prices dip slightly—e.g., August 2021’s $378,582 fell to September’s $375,319.

Awareness of these trends enables savvy agents to pivot their marketing strategies effectively.

Leverage Buyer & Seller Behavior Shifts

Back‑to‑school triggers a shift: families hit pause, seller urgency fades, and smart buyers gain leverage. Tailor your messaging: “More negotiating power” in the fall, highlighting off-peak photography or seller preparation.

Tools like AI‑powered marketing automation (<span>+30% conversions) and virtual tours (+87% listing views) keep leads warm.

Hyper‑Local School‑Zone Content Wins

Create content showcasing key back‑to‑school info—school calendars, bus routes, and meet‑the‑teacher events.

Share via blogs, social posts, lead magnets, and postcards. Data show 96% of buyers start searches online—local content boosts your SEO and leads flow.

The Back to School Series is shown above. To learn more, **Click Here.**

Community Pop‑By & Giving Campaigns

Host a “Stuff‑the‑Bus” supply pop-up event in your farm area. Coaches like Darryl Davis recommend this community touchpoint to build goodwill and gain leads.

Post photos and testimonials on social to build FOMO and referrals.

Fall Content Funnel with Omnichannel Touchpoints

Implement a drip campaign: educational blog post ➝ award‑winning community event ➝ virtual open house. Utilize email automation to re-engage past clients and school-zone leads. Agents allocating 54% of their budget to digital marketing saw 300% more website traffic.

Analytics‑Driven Optimization

Track open rates, click‑throughs, and listing views by channel.

Allocate more spend to top performers—e.g., boosted Facebook/Instagram posts (used by 90% of agents) and video walkthroughs (+49% leads).

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Interest Rates Are High—So Why Are the Top 10% of Agents Still Closing Fast?

Jun 26, 2025

Market Slowdown Doesn’t Stop the Best

Mortgage rates are hovering near 7%, and U.S. existing-home sales just hit their slowest pace since 2009. But while many agents pull back, the top 10% are doubling down—and closing faster than ever.

Offer Creative Financing Solutions

Elite agents aren’t waiting for lower rates. They’re offering buyers tools like rate buydowns, seller concessions, and assumable mortgages to keep deals moving.

Get Hyperlocal and Stay Visible

With a 31.5% increase in inventory year-over-year, generic marketing won’t cut it. Top agents position themselves as neighborhood experts through hyperlocal insights and direct mail.

Sphere of Influence postcards are shown above. To see more, **Click Here.**

Rework Your Database Outreach

The best agents know: listings come from relationships, not just leads. They’re combing their CRMs for aging contacts, past clients, and warm leads to re-engage.

Sell Value, Not Just Property

Top agents use every touchpoint—listing appointments, social media, mailers—to reframe the narrative. “Yes, rates are high—but here’s how we preserve your equity and timing.”

The following are five action steps you can take to help bring in new listings in a high-interest rate market.

Action Step: Set up a 3-email reactivation campaign titled “Is This Your Year to Move?” with a CTA to book a 15-minute check-in.

Action Step: Launch a monthly postcard or newsletter with ZIP-specific market stats, homeowner tips, and a personal market take.

Action Step: Partner with a local lender and build a “Smart Buyer Toolkit” that includes rate options, affordability calculators, and monthly cost comparisons.

Action Step: Update your listing presentation and marketing materials to highlight buyer demand, negotiation strategies, and cost-saving tactics.

Action Step: Audit your current listing strategy—are you adapting to today’s buyer fears and financial concerns?

When others retreat, leaders adapt. Don’t let interest rates become an excuse—let them become your edge.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

Your Listing Didn’t Sell. Now What? (The Playbook Top Agents Use)

Jun 23, 2025

Understand Why It Didn’t Sell

This year, even in traditionally strong seasons, listings are going stale. In Denver, for example, 35% of homes have sat unsold over 60 days as of April—nearly the highest nationwide in years. Across the U.S., there are nearly 500,000 more sellers than buyers, leading to growing inventory and mounting seller pressure.

If your listing didn’t sell—you’re not alone. The following are the five‑step playbook top agents are using to relaunch listings, beat the buyer’s market, and finally get them across the finish line.

Step 1: Price It Right from Day One

Overpricing remains the top mistake. Bankrate notes that homes priced even slightly above market can deter buyers. Reset pricing based on comparable “Days on Market” and recent sales.

Action Step: Pull 3–5 comps from the past 60 days. Adjust price to sit within the top view band—but avoid pricing just under thresholds (e.g. $499K vs $500K).

Step 2: Stage and Refresh the Listing

Staging can cut time on market by up to 50% and add 6–20% in sale price. Remove clutter, add lighting upgrades, and repaint high-traffic walls.

Action Step: Book a pro stager or DIY refresh. Replace dated fixtures, update floors, refresh landscaping.

Step 3: Amplify Your Marketing

In an oversupplied market, shine with professional photography, virtual tours, and targeted marketing.

Action Step: Re-shoot with twilight or drone shots. Launch a targeted direct mail campaign to your geographic farm, supported with Facebook or Google ads and social media.

Step 4: Build Urgency & Incentives

Incentives like credits for closing costs or rate buydowns can spark interest when buyers hold back due to affordability.

Action Step: Offer 1–2% home warranty or closing help. Highlight it in online marketing and open houses.

Step 5: Track, Adapt, Repeat

Measure all activity—traffic, feedback, price drop responses. Reassess every 14 days, and tweak marketing, price, or terms as needed.

Action Step: Use your CRM or MLS to set reminders for timely check-ins.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Quarterly Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

What to Say to Homeowners Who Are Waiting Until Fall to List

Jun 10, 2025

Understand Their Concerns

When homeowners say, “We’re waiting until fall to list,” it often comes from a place of uncertainty—about timing, school schedules, market conditions, or fear of their home sitting too long.

As an agent, your goal is to acknowledge these concerns while helping them see the missed opportunity in waiting.

Use Market Data to Educate

Summer is still a strong market for sellers. According to the National Association of REALTORS®, homes listed between May and August sell for 2.6% more on average and move 18 days faster than in the fall months.

The Market Update Series is shown above. To see more, Click Here.

Remind homeowners that buyer demand doesn’t disappear in summer—in fact, relocation buyers, families trying to move before school starts, and interest-rate-sensitive buyers are actively looking right now.

Shift the Perspective

Ask: “If we could sell your home sooner—and for more—would that change your timeline?” This reframes the decision around their best interest, not just market timing.

Position summer as an opportunity to stand out before the fall inventory surge dilutes buyer attention.

Offer a Low-Pressure Path Forward

Invite them to do a free, no-obligation pre-listing consultation. Offer tips on light prep work they can start now, and build trust with value—not pressure. When they’re ready, you’ll be the agent they call.

Take Action: Start a “Sooner-Than-Fall” Seller List

Begin building a list of homeowners who’ve mentioned they’re planning to sell in the fall. Reach out with a short, personalized message offering a quick market update.

Let them know you’re keeping an eye on current buyer activity and would love to give them an edge if they choose to list sooner. This keeps you top of mind while positioning you as a proactive, data-driven agent—not just someone waiting on the sidelines.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

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