Homeowners constantly seek insights into their property’s value and market trends. By sending postcards featuring local market statistics, you establish yourself as the go-to expert in your community.
This positions you as a knowledgeable resource, making it more likely that homeowners will turn to you for real estate services.
Build Trust and Engage Your Audience
Providing local market data builds trust. Homeowners appreciate receiving valuable, relevant information rather than promotional material.
When they see accurate statistics from an agent, it reinforces your credibility and showcases your commitment to transparency.
Over time, this trust grows, and you become the agent they think of first when they need professional advice or services.
Generate Leads and Stay Top-of-Mind
Consistently sending out postcards with market insights keeps you on the radar of potential clients. Even if homeowners aren’t ready to sell now, your consistent engagement means they’ll remember you when the time comes to list.
Including a clear call-to-action on these postcards, such as a free consultation offer or a link to sign up for a detailed market report, can stimulate new leads and inquiries.
Easy and Effective Marketing
Unlike digital marketing, postcards are tangible, eye-catching, and don’t get lost in an inbox.
Recipients are likely to glance at or even read a well-designed postcard, especially when it contains compelling, relevant information about their neighborhood. This means your message is more likely to be seen and remembered.
Sending postcards with local market statistics is an effective way to position yourself as a knowledgeable expert, foster trust, and generate leads.
This simple strategy ensures you remain top-of-mind with homeowners and builds the foundation for future business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here