While most agents scale back their marketing in December, top producers quietly do the opposite — and it’s not because they’re trying to “sell harder.”
They’re positioning themselves so that when homeowners start planning in January, their name is the only one that comes to mind.

Here’s how they do it.

1. They Maintain Light, Friendly Touchpoints at the Exact Right Time

Top agents know homeowners are home more in December — cooking, hosting family, and planning their year ahead.
So they send low-pressure, seasonal mailings that feel warm, not salesy:

• A holiday greeting

• A simple “Thinking of You This Season” card

• A friendly market update with end-of-year insights

These aren’t pitches. They’re reminders:
“I’m here when you need me.”

2. They Time Their Mailings for Maximum January Impact

Agents who consistently get early-year listings follow this simple structure:

• Mail early December so the postcard lands before mid-month holiday chaos

• Mail again the first week of January with an “Is This Your Year to Make a Move?” message

• Follow up with a soft-touch CMA offer (“Curious what your home is worth heading into 2026?”)

The combination builds momentum that carries right into the new year.

3. They Use Automated Campaigns to Stay Visible Without Burnout

The smartest agents lean on scheduled postcard campaigns. Automation allows them to:

• Stay present in December

• Take time off without disappearing

• Start January with marketing already in motion

Consistency — not intensity — wins the top-of-mind game.

4. They Focus on Brand Familiarity, Not Urgency

Top agents understand a critical truth:
People hire the agent they recognize first, not the agent who markets the hardest.

Holiday visibility works because:

• Few agents are mailing

• Homeowners are paying more attention

• Warm, seasonal messages build trust faster

By the time January arrives, your name feels familiar.
And familiarity beats competition every time.

5. They Pair Holiday Visibility with a Clear January Follow-Up

Finally, top agents follow a simple sequence:

1. December: Gentle, warm visibility

2. Early January: Market update or “Is this your year?” message

3. Mid-January: A nurturing follow-up (free home value, checklist, or CMA)

This quiet, intentional three-step rhythm generates more early-year conversations than any “big push.”

Launch a Holiday Scheduled Campaign and stay visible all year long without effort → 

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2026 Q1 Real Estate Marketing Guide

Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here