holiday scheduled campaigns

10 Gift Ideas for Clients: Strengthening Relationships During the Holidays

Dec 4, 2024

The holiday season is the perfect time for real estate agents to show appreciation to clients while nurturing relationships that can lead to future referrals and repeat business. A thoughtful gift conveys gratitude and keeps your name in mind in a meaningful way.

Here are 10 creative and impactful gift ideas to consider:

1. Personalized Items

Consider gifting something personalized, like a custom ornament, welcome mat, or a set of monogrammed coasters. Personal touches demonstrate thoughtfulness and leave a lasting impression.

2. Local Goods

Support local businesses by gifting gourmet baskets filled with regional treats, such as artisanal chocolates, wine, or specialty coffee. This also reinforces your connection to the community.

3. Holiday Decor

A festive wreath, a holiday-scented reed diffuser, or a beautiful poinsettia plant are practical yet elegant gifts always welcome in any home.

4. Experience-Based Gifts

Gift cards for local restaurants, movie theaters, or holiday family attractions allow clients to create cherished memories. Bonus points if you tailor the gift to their interests.

The Holiday Scheduled Campaign is shown above. To learn more, **Click Here.**

5. Home Maintenance Services

Offer something useful, like a gift certificate for a professional cleaning service or handyman work. This type of gift is both practical and appreciated.

6. Subscription Services

A one-month subscription to a streaming service, local meal delivery, or a magazine.

7. Community Giving

Donating to a local charity on behalf of a client is a meaningful way to spread holiday cheer while giving back to the community. This thoughtful gesture reflects your shared values, fosters goodwill, and shows your clients that their support helps make a positive impact beyond the transaction.

8. DIY Gingerbread House Kit

Fun for families to enjoy during the holidays, a DIY Gingerbread House Kit creates an opportunity for families to bond, make memories, and associate your name with the joy of the season, ensuring you stay top-of-mind in a positive and personal way.

9. Cooking or Baking Kits

DIY cookie or brownie kits, complete with ingredients and instructions, are another great gift for families to enjoy over the holidays.

10. A Handwritten Note

Accompany any gift with a heartfelt handwritten note expressing gratitude for their trust and support. This personal touch goes a long way in strengthening relationships.

Keep It Genuine and Memorable

The key to successful holiday gifting is to keep it genuine and thoughtful. A small yet meaningful token of appreciation can turn a one-time transaction into a long-lasting professional relationship.

This holiday season, take the opportunity to thank your clients and remind them why you’re their go-to real estate expert.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

How Consistent Holiday Postcards Can Impact Your Real Estate ROI

Sep 11, 2024

Consistency in marketing is key to building recognition, trust, and long-term relationships, and holiday postcards offer a perfect, positive way to accomplish this.

Statistics show that consistent marketing yields far better results over time. According to the Data & Marketing Association (DMA), a prospect must hear from a business at least seven times before taking action.

Additionally, businesses that stay in regular contact with their audience are 60% more likely to be remembered when they are ready to make a decision.

This is why one-time mailings don’t have the same impact. Repetition builds familiarity, and familiarity builds trust, leading to a higher return on investment (ROI).

Holiday postcard marketing

Holiday postcards are especially effective because people love receiving them. They feel personal, festive, and thoughtful, making your message stand out in a positive way.

During the holidays, a well-designed postcard can convey warmth and good wishes while keeping your name and services in mind. It’s a subtle but powerful reminder of your real estate expertise without being overtly salesy.

Schedule your campaigns

Best of all, setting up a scheduled campaign on PRospectsPLUS! is incredibly easy and efficient. You can launch a campaign in just a few minutes.

Choose your design, customize your message, and schedule your postcards to be mailed monthly. Once set, your campaign runs automatically, keeping you in front of your market with minimal effort.

By committing to this consistent marketing approach, you’ll position yourself as a reliable, thoughtful agent, increasing your chances of long-term success.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Sending Mother’s Day Cards to Your Sphere? A Glimpse at How the Holiday Got Started

Apr 25, 2022

On Sunday, May 8, 2022, we celebrate Mother’s Day.

Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and 60% of licensed brokers.

With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

How the holiday got its start

Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

A tireless campaign

Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service.

Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.

Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

Retail hijacks another holiday

What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

An ironic twist

Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here