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Friday, December 5, 2025

holiday marketing

    Stand Out When Everyone Else Slows Down

    Black Friday and Cyber Monday aren’t just for retail giants — they’re golden opportunities for real estate agents who want to stay visible while competitors go quiet. When you show up consistently during high-attention moments, homeowners remember you when they’re ready to list.

    According to Adobe Analytics, U.S. consumers spent $38 billion online during the 2024 Black Friday–Cyber Monday stretch — the highest in history. That mindset of spending, upgrading, and taking action spills into every decision homeowners make, including thoughts about selling, moving, or renovating. (Adobe Digital Insights, 2024)

    1. Mail Before the Rush

    Agents who mailed one week before Thanksgiving saw stronger response rates than those who waited until December. It’s simple — once the holiday chaos hits, mail gets lost in the noise.

    Pro Tip:
    Send your campaign between November 12–18 to land just before Thanksgiving.

    Sample postcard headline:

    “Before You Spend Big This Black Friday — Find Out What Your Home Is Worth in Today’s Market.”

    Body copy:

    “As the holidays approach, many homeowners are surprised to learn how much their property value has grown in 2024. Before you start thinking about next year’s plans, get a quick, free home value update from your neighborhood real estate expert.”

    2. Tap Into the “Decision Mindset”

    When consumers are in decision mode, they’re open to solving bigger problems — like where to live next year. Use that mindset to plant a seed.

    Example Email Subject:

    “While You’re Scoring Deals, Don’t Miss the Biggest One of All — Your Home Equity.”

    Pair it with a Holiday Market Update Postcard that showcases average local sale prices, days on market, and equity gains. You’re offering value, not noise.

    3. Offer Value Instead of Discounts

    People associate Black Friday with deals, but homeowners trust advisors who help them save or grow money, not just spend it.

    Example Offer:

    “Holiday Listing Plan: A free 15-minute strategy session to help you plan your 2025 move — before the busy season starts.”

    Position yourself as the trusted professional offering something meaningful while others chase sales.

    4. Follow Up After Cyber Monday

    Don’t stop after the mailing. Send a quick, friendly check-in email on Monday afternoon:

    Sample Email Copy:

    “While everyone’s focused on online deals, let’s talk about your biggest investment — your home. Want to know how much equity you’ve built this year? Let’s run the numbers together.”

    🗓️ Your Holiday Mailing Calendar

    Date Campaign Action Purpose
    Nov 10–14 Mail “Holiday Market Update” postcard Arrive pre-Thanksgiving when attention is high
    Nov 24 Post “Grateful for Our Neighbors” social graphic Keep top-of-mind through Thanksgiving
    Dec 1 (Mon) Send “Home Value Check-In” email Cyber Monday tie-in
    Dec 5–10 Mail “Happy Holidays & Year-End Equity” postcard Keep visibility through December
    Dec 27 Send “Your Home Goals for 2026” email Reset and relaunch momentum

    Black Friday isn’t just a shopping event — it’s a visibility event.
    When homeowners see your name during this high-energy time, you build recognition and trust that lasts well into the new year.

    If you’d like to make it effortless, our Geographic Farm Campaigns and Holiday Market Update Postcards can handle it for you — scheduled, automated, and ready to reach your market before the competition.

    🎁 Plan Your Holiday Postcard Mailings →

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q4 Real Estate Marketing Guide

    Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Every real estate agent knows that quiet stretch between closings — when the phone slows down, deals are wrapped up, and you suddenly have space to breathe.

      While it’s tempting to coast, this “downtime” can actually become your most powerful growth window if you use it wisely.

      Here’s how to turn slow weeks into prime time for your business.

      Reconnect with Past Clients and Leads

      Did you know that 65% of an agent’s business typically comes from past clients and referrals (NAR 2025). Yet most agents only reach out when they need something.

      Use this lull to rekindle relationships — send a friendly check-in, deliver a homeowner tip, or share a local market update. It’s not about selling — it’s about staying memorable.

      Even a short “How have you been?” text or postcard can bring you top-of-mind right before someone decides to sell.

      Refresh Your Marketing Systems
      SOI scheduled campaigns show above.

      Take an honest look at your marketing funnel. Which postcards, emails, or social campaigns brought in your last listing lead? Which fell flat?

      Focus on optimizing your 20% that drives 80% of your results.

      • Update your database with new contacts.

      • Schedule next quarter’s direct mail campaigns.

      • Create fresh email templates or neighborhood content.

      Automation tools and pre-scheduled campaigns let you “market in your sleep” — so your pipeline never pauses when you do.

      Build New Skills and Smarter Strategies

      Markets change fast — and agents who keep learning stay earning.

      • Take a micro-course in negotiation, AI-powered prospecting, or social video marketing.

      • Practice listing presentations or objection handling with a peer.

      • Set one professional goal for next quarter and reverse-engineer your action steps.

      Think of this as reloading your expertise before your next sprint.

      Test a New Lead Source

      Downtime is the perfect low-pressure moment to experiment. Try:

      • A hyperlocal postcard series to homeowners likely to sell soon.

      • A referral incentive for your past clients.

      • A new script or funnel for FSBOs or expired listings.

      The goal isn’t perfection — it’s practice and data. Even one new test can reveal your next profitable niche.

      Refuel Yourself, Too

      Burnout is real, and your energy is your brand’s engine. Use this time to rest, reflect, and reimagine what success looks like. A relaxed, focused you is the best asset your business can have.

      Downtime isn’t the absence of opportunity — it’s the space where growth quietly happens. The most successful agents don’t just “get through” slow seasons; they use them to prepare for their next breakthrough.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2025 Q4 Real Estate Marketing Guide

      Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan
      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Don’t Let the Holidays Slow You Down

        The winter and holiday season often sees many agents pull back—but that’s a mistake. Home sales in late December tend to close faster because sellers are motivated and there’s less competition in the market.

        Staying active during this period gives you an edge most agents won’t take.

        Use Holiday Themes to Create Emotional Connection

        Clients are more sentimental during the holidays. Personalized holiday postcards, festive phone calls, gift bag drop-offs, or a “12 Days of Real Estate Tips” campaign will help you stay top-of-mind with past clients and referrals.

        Send holiday-themed campaigns to nurture relationships and build goodwill heading into the new year.

        Mix Digital & Traditional Channels for Maximum Reach

        Blending channels is essential. Statistics show that 96% of buyers start their home-search online.

        But offline channels like direct mail postcards or local print ads still carry weight—for example, a well designed mailed greeting or postcard can break through the digital clutter. SEO, video content, email drip campaigns, and social posts should all echo your holiday message.

        Leverage Local Influencers & Community Partnerships

        Collaborate with local businesses for cross-promotions (e.g. holiday lighting company, local charity) or engage neighborhood influencers to amplify your holiday content.

        AINfluencer reports real estate campaigns partnered with influencers are delivering strong ROI when they’re authentic, localized, and part of a cohesive plan. Ainfluencer+1

        Action Steps (Get These Done This Month)

        1. Audit your contact list: past clients, expireds, referral sources. Plan custom holiday cards or e-mail greetings for each segment.

        2. Create a schedule/calendar: define which days you’ll send emails, post holiday content, run specials or open houses, send direct mail.

        3. Write & design holiday-themed content now: tips for winter prep, cozy staging, gift guides for homeowners. Ensure SEO keywords like “holiday home buying tips,” “winter listings,” “end-of-year real estate deals” are included.

        4. Partner locally: reach out to one local business or influencer for collaboration. Host a small holiday event or contest.

        5. Measure & tweak: track open rates, social engagement, website visits. Adjust subject lines, timing, or visuals based on what’s resonating.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 2025 Quarterly Real Estate Marketing Guide

        Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

         

        3. The Free Interactive 6-Month Real Estate Business Plan

        The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Why Holiday Marketing Matters

          Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.

          Your Best Channels for Holiday Visibility

          Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).

          A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.

          Holiday Campaign postcards are shown above. To see more, Click Here.

          Why Direct Mail Still Dominates

          Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.

          Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.

          Make Your Marketing Give Back

          Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.

          Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”

          Influencer Insight

          Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”

          Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.

          Action Steps

          1. Plan 3 holiday-themed touchpoints: postcard, Reel, and email

          2. Tie in a cause (food drive, toy collection, donations)

          3. Use QR code driven mailers and targeted social ads to drive traffic

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 2025 Quarterly Real Estate Marketing Guide

          Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

           

          3. The Free Interactive 6-Month Real Estate Business Plan

          The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            Holidays like Memorial Day, Independence Day, and Labor Day are tied to strong emotional states — nostalgia, gratitude, new beginnings.

            According to a 2024 Psychology of Consumer Behavior study, emotional messaging can increase response rates by up to 23% compared to rational messaging. When you send direct mail around holidays, you’re tapping into heightened emotions that make recipients more receptive.

            Timing Increases Engagement

            The natural rhythm of holidays primes people to pay more attention to mail and promotions. USPS research in 2024 showed that holiday-themed mail pieces had a 15% higher open and read rate than non-holiday mail.

            When your postcard arrives during a celebratory period, it feels timely — not intrusive — boosting engagement and brand connection.

            People Associate Holidays with Change

            Holiday Campaigns and postcards shown above. To learn more, Click Here.

            Memorial Day and other major holidays are psychological mile-markers: people reflect on their lives, their homes, and their future plans. Data from the National Association of Realtors confirms that home sales typically spike 8–12% during spring and early summer months.

            Marketing during holidays positions you to catch homeowners when they are already thinking about upgrades, moves, and life changes.

            Holiday Mail Creates a Positive Brand Impression

            Because holiday marketing feels less “salesy” and more communal, it fosters goodwill. According to neuromarketing experts, consumers are more likely to choose brands they feel are part of their celebratory moments.

            A holiday-themed postcard subtly associates your name with positivity, gratitude, and forward movement — powerful assets when they decide to list or buy.

            Strategic Consistency Wins

            Sending out holiday mail consistently throughout the year keeps you top of mind. The more you’re part of their yearly rhythm, the more naturally you’ll be the agent they call when it’s time to make a move.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             
             
             
            2. The Free 2025 Q1 Real Estate Marketing Guide

            Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

              As 2024 draws to a close, it’s time for real estate agents to sharpen their strategies and finish the year on a high note.

              With the holiday season approaching, many agents assume business will slow down, but this is a golden opportunity to push forward and make the most of the final quarter.

              1. Tap Into Holiday Marketing

              The holiday season offers a chance to connect with clients more personally. To engage potential buyers, use festive social media posts, email campaigns, and even holiday-themed open houses.

              Think of creative yet simple ways to market properties during this busy time of year.

              Holiday Postcard Campaign. Learn more Here.

              2. Target Motivated Buyers and Sellers

              The year’s end often brings urgency for those looking to buy or sell.

              Many buyers want to settle before the new year, and sellers may be eager to take advantage of favorable market conditions. Position yourself as the go-to expert to guide them through the process quickly and efficiently.

              3. Prepare for 2025

              Now is also the time to start preparing for next year. Update your marketing strategies, refine your processes, and set clear goals for Q1 2025.

              Reflect on what worked this year and where adjustments can be made to kick off the new year with momentum.

              Finish 2024 strong by staying proactive, and you’ll be well-positioned for success going into the new year.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

               

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

              4. The Become a Listing Legend Free eBook 
              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

               

               

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