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Friday, December 5, 2025

holiday gifts

    Why Gifts Are More Than Gestures

    Holiday gifts aren’t just nice—they’re strategic. When delivered thoughtfully, they reinforce your brand and deepen relationships.

    Studies show that real estate marketing gifts can increase referrals by about 22% when done consistently and meaningfully. Twibi

    Gift Ideas That Build Connection

    Here are gift ideas that feel genuine and leave a lasting impression:

    • Customized home décor — a framed sketch of their new home, or a decorative address plaque.

    • Local experiences — gift cards to neighborhood restaurants, tickets to community events, or a membership to a local museum.

    • Lifestyle bundles — think “cozy winter kit”: soft throw, coffee blend, holiday candle.

    • Useful upgrades — smart plug, video doorbell, or home maintenance vouchers.

    • Charitable donation — make a small donation in their name to a cause they care about.

    National Association of Realtors supports personalized closing gifts, such as a custom cutting board or a service —as great gifts that clients remember. National Association of REALTORS®

    Timing & Frequency: When to Send

    The Customer Appreciation Series is shown above.

     

    • At closing — send your “welcome home” gift immediately so your final impression is strong.

    • Holiday window — send between late November and early December, when inbox and mailbox activity slows and gratitude stands out.

    • Anniversary gifts — send something for 1-year or 5-year homeownership anniversaries.

    • Client Appreciation reminders — intersperse with your Customer Appreciation postcard series (thank-you, home anniversary cards) so you stay top-of-mind all year long.

    Measuring ROI & Impact

    You don’t need a huge marketing budget to see results. A few metrics to track:

    • Referral rate within 12 months from clients who received a gift.

    • Repeat business rate among gift recipients.

    • Engagement responses (thank-you notes, social comments, messages) when gifts arrive.

    • Cost vs. reward ratio — even modest gifts (e.g. $20–$50 thoughtful items) often pay back through a single referral or sale.

    Agents who use appreciation as a system—not a one-off—tend to see stronger pipelines and more consistent referrals. Homelight+1

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q4 Real Estate Marketing Guide

    Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      The holiday season is the perfect time for real estate agents to show appreciation to clients while nurturing relationships that can lead to future referrals and repeat business. A thoughtful gift conveys gratitude and keeps your name in mind in a meaningful way.

      Here are 10 creative and impactful gift ideas to consider:

      1. Personalized Items

      Consider gifting something personalized, like a custom ornament, welcome mat, or a set of monogrammed coasters. Personal touches demonstrate thoughtfulness and leave a lasting impression.

      2. Local Goods

      Support local businesses by gifting gourmet baskets filled with regional treats, such as artisanal chocolates, wine, or specialty coffee. This also reinforces your connection to the community.

      3. Holiday Decor

      A festive wreath, a holiday-scented reed diffuser, or a beautiful poinsettia plant are practical yet elegant gifts always welcome in any home.

      4. Experience-Based Gifts

      Gift cards for local restaurants, movie theaters, or holiday family attractions allow clients to create cherished memories. Bonus points if you tailor the gift to their interests.

      The Holiday Scheduled Campaign is shown above. To learn more, Click Here.
      5. Home Maintenance Services

      Offer something useful, like a gift certificate for a professional cleaning service or handyman work. This type of gift is both practical and appreciated.

      6. Subscription Services

      A one-month subscription to a streaming service, local meal delivery, or a magazine.

      7. Community Giving

      Donating to a local charity on behalf of a client is a meaningful way to spread holiday cheer while giving back to the community. This thoughtful gesture reflects your shared values, fosters goodwill, and shows your clients that their support helps make a positive impact beyond the transaction.

      8. DIY Gingerbread House Kit

      Fun for families to enjoy during the holidays, a DIY Gingerbread House Kit creates an opportunity for families to bond, make memories, and associate your name with the joy of the season, ensuring you stay top-of-mind in a positive and personal way.

      9. Cooking or Baking Kits

      DIY cookie or brownie kits, complete with ingredients and instructions, are another great gift for families to enjoy over the holidays.

      10. A Handwritten Note

      Accompany any gift with a heartfelt handwritten note expressing gratitude for their trust and support. This personal touch goes a long way in strengthening relationships.

      Keep It Genuine and Memorable

      The key to successful holiday gifting is to keep it genuine and thoughtful. A small yet meaningful token of appreciation can turn a one-time transaction into a long-lasting professional relationship.

      This holiday season, take the opportunity to thank your clients and remind them why you’re their go-to real estate expert.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2025 Q1 Real Estate Marketing Guide

      Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      © 2025 ProspectsPLUS! | Real Estate Marketing Blog