CLOSE
Friday, December 5, 2025

Holiday campaigns

    While most agents scale back their marketing in December, top producers quietly do the opposite — and it’s not because they’re trying to “sell harder.”
    They’re positioning themselves so that when homeowners start planning in January, their name is the only one that comes to mind.

    Here’s how they do it.

    1. They Maintain Light, Friendly Touchpoints at the Exact Right Time

    Top agents know homeowners are home more in December — cooking, hosting family, and planning their year ahead.
    So they send low-pressure, seasonal mailings that feel warm, not salesy:

    • A holiday greeting

    • A simple “Thinking of You This Season” card

    • A friendly market update with end-of-year insights

    These aren’t pitches. They’re reminders:
    “I’m here when you need me.”

    2. They Time Their Mailings for Maximum January Impact

    Agents who consistently get early-year listings follow this simple structure:

    • Mail early December so the postcard lands before mid-month holiday chaos

    • Mail again the first week of January with an “Is This Your Year to Make a Move?” message

    • Follow up with a soft-touch CMA offer (“Curious what your home is worth heading into 2026?”)

    The combination builds momentum that carries right into the new year.

    3. They Use Automated Campaigns to Stay Visible Without Burnout

    The smartest agents lean on scheduled postcard campaigns. Automation allows them to:

    • Stay present in December

    • Take time off without disappearing

    • Start January with marketing already in motion

    Consistency — not intensity — wins the top-of-mind game.

    4. They Focus on Brand Familiarity, Not Urgency

    Top agents understand a critical truth:
    People hire the agent they recognize first, not the agent who markets the hardest.

    Holiday visibility works because:

    • Few agents are mailing

    • Homeowners are paying more attention

    • Warm, seasonal messages build trust faster

    By the time January arrives, your name feels familiar.
    And familiarity beats competition every time.

    5. They Pair Holiday Visibility with a Clear January Follow-Up

    Finally, top agents follow a simple sequence:

    1. December: Gentle, warm visibility

    2. Early January: Market update or “Is this your year?” message

    3. Mid-January: A nurturing follow-up (free home value, checklist, or CMA)

    This quiet, intentional three-step rhythm generates more early-year conversations than any “big push.”

    Launch a Holiday Scheduled Campaign and stay visible all year long without effort → 

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2026 Q1 Real Estate Marketing Guide

    Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Why Holiday Marketing Matters

      Don’t let Q4 slow you down—buyers and sellers don’t disappear during the holidays, they just get quieter. According to Redfin, home sales in late December tend to close more quickly due to motivated sellers and less competition. And with over 89% of homebuyers still using agents in 2025 (NAR), visibility during this time is everything.

      Your Best Channels for Holiday Visibility

      Combine email, print, and short-form video to meet prospects where they’re active. Real estate emails have an average open rate of 19.7%, and Instagram Reels continue to deliver up to 67% higher engagement than static posts (Sprout Social).

      A holiday mailer featuring a bold QR code can direct users to a seasonal landing page with tracked engagement.

      Holiday Campaign postcards are shown above. To see more, Click Here.

      Why Direct Mail Still Dominates

      Don’t sleep on direct mail response rates in 2025 average 4.4%, compared to just 0.6% for digital ads (Data & Marketing Association). Even better? 70% of consumers say direct mail feels more personal than email, and it boasts a 90% open rate, since most recipients at least glance at their mail.

      Pairing a bold, seasonal postcard with a QR code that leads to a CMA form or consultation page is one of the highest-performing lead-gen strategies this holiday season.

      Make Your Marketing Give Back

      Tap into seasonal goodwill. GivingTuesday donations hit $3.6B in 2024, and agents who tie campaigns to local causes or charity drives see higher engagement.

      Create a simple give-to-get CTA: “Book a home value checkup—we’ll donate $25 to Toys for Tots.”

      Influencer Insight

      Real estate coach Tom Ferry advises agents to plan Q4 content before Halloween: “Don’t let the season be an excuse—plan the content, then enjoy the season.”

      Social strategist Katie Lance recommends scheduling short-form videos in advance to stay visible even while offline.

      Action Steps

      1. Plan 3 holiday-themed touchpoints: postcard, Reel, and email

      2. Tie in a cause (food drive, toy collection, donations)

      3. Use QR code driven mailers and targeted social ads to drive traffic

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 2025 Quarterly Real Estate Marketing Guide

      Kickstart each quarter with the Quarterly Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

       

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        Holidays like Memorial Day, Independence Day, and Labor Day are tied to strong emotional states — nostalgia, gratitude, new beginnings.

        According to a 2024 Psychology of Consumer Behavior study, emotional messaging can increase response rates by up to 23% compared to rational messaging. When you send direct mail around holidays, you’re tapping into heightened emotions that make recipients more receptive.

        Timing Increases Engagement

        The natural rhythm of holidays primes people to pay more attention to mail and promotions. USPS research in 2024 showed that holiday-themed mail pieces had a 15% higher open and read rate than non-holiday mail.

        When your postcard arrives during a celebratory period, it feels timely — not intrusive — boosting engagement and brand connection.

        People Associate Holidays with Change

        Holiday Campaigns and postcards shown above. To learn more, Click Here.

        Memorial Day and other major holidays are psychological mile-markers: people reflect on their lives, their homes, and their future plans. Data from the National Association of Realtors confirms that home sales typically spike 8–12% during spring and early summer months.

        Marketing during holidays positions you to catch homeowners when they are already thinking about upgrades, moves, and life changes.

        Holiday Mail Creates a Positive Brand Impression

        Because holiday marketing feels less “salesy” and more communal, it fosters goodwill. According to neuromarketing experts, consumers are more likely to choose brands they feel are part of their celebratory moments.

        A holiday-themed postcard subtly associates your name with positivity, gratitude, and forward movement — powerful assets when they decide to list or buy.

        Strategic Consistency Wins

        Sending out holiday mail consistently throughout the year keeps you top of mind. The more you’re part of their yearly rhythm, the more naturally you’ll be the agent they call when it’s time to make a move.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         
         
         
        2. The Free 2025 Q1 Real Estate Marketing Guide

        Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

          Memorial Day isn’t just about honoring heroes — it’s also a perfect moment to reignite your real estate marketing.

          According to the National Retail Federation, over 60% of Americans make major purchases or plan moves between May and July. Strategic direct mail during Memorial Day taps into this natural momentum.

          1. Connect Emotionally with a Seasonal Messaging

          Memorial Day themes of gratitude, community, and new beginnings create an emotional backdrop. Tie your message to these sentiments.

          A heartfelt, local touch builds trust, and according to the USPS 2024 Mail Data Report, 70% of consumers feel mail is more personal than online communications.

          2. Stand Out in a Busy Market

          As the spring market heats up, homeowners are flooded with real estate advertising via digital ads, email, social media, and direct mail. 

          Holiday postcards are uniquely focused on celebrating and connecting with the homeowner receiving them. While other real estate marketing is geared more toward promoting a sale or listing, this results in you standing out in the market with a unique message.

          In addition, the Association of National Advertisers reports that direct mail has a 5.3% response rate, outperforming email, paid search, and social media.

          3. Showcase Listings and Special Promotions

          Sending a holiday postcard doesn’t mean you forgo promoting a listing or applying a powerful call to action. Postcard backs are a perfect location for these messages. Feature new listings, free home valuations, or limited-time Memorial Day incentives on your postcard back. Any offers that create urgency, like a limited time Free Direct Response Report opt in.

          Even a small “holiday exclusive” nudge can spark action — 61% of consumers say they’re more likely to engage with brands offering seasonal promotions (NRF).

          4. Target Neighborhoods Strategically

          Use targeted mailing lists to send postcards to neighborhoods showing high turnover or homeowner tenure of 7+ years. our Demographic Search Tool makes it easier than ever to pinpoint likely sellers in this category and a generate a mailing list in just minutes.

          5. Strengthen Relationships

          Even if they’re not ready to move today, Memorial Day direct mail plants seeds. Staying visible during key holidays with your sphere and farm leads to stronger brand recall when they are ready to list. Consider adding a postcard back promoting your personally branded Homes & Life Magazine.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           
           
           
          2. The Free 2025 Q1 Real Estate Marketing Guide

          Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

            Building trust and recognition within your community is essential for long-term success as a real estate professional.

            One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

            Here are four ways this strategic outreach can stimulate new leads and listings:

            1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

            Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

            2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

            This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

            The Holiday Scheduled Campaign is shown above. To learn more, Click Here.

            3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

            A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

            When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

            4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

            This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

            Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

            This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

            © 2025 ProspectsPLUS! | Real Estate Marketing Blog