Craving a piping hot Cinnamon Dolce Latte? It’s fall, after all. At least until December 21. Between now and then, there is lots to do in most towns. Read on as we offer fodder for your fall direct mail/newsletter campaigns.
1. Fall content to attract sellers
Consider some of these fall topics of interest to potential home sellers:
- The burning question most potential home sellers currently have is “What’s the market like right now?” They’re no doubt reading the gloom and doom the media dishes out, so this is your opportunity to present a more positive side. Add a few words of inspiration to the back of your postcard to ease their fears.
- Because of the recent interest rate hikes, many homeowners worry that they may not be able to buy another home when the current home sells. Let them know that the corresponding downward trend in home prices may just even out the equation for them.
- How’s the local economy? If there is anything in the works, such as a new employer moving to town, let them know and educate them on how new businesses positively impact the local economy.
- Fall ends just before the winter religious holidays. Talk to people in your sphere and farm and ask them if their neighborhood decorates their homes. Then, in your December mailings, include a list of the area’s holiday-decorated homes.
- The potential sellers on your mailing list should understand what they need to repair before fall showings. Trim dead tree branches, clean out gutters, and have the HVAC system serviced and the fireplace/chimney cleaned. Send the Fall Maintenance postcard from the Content Card Series as a reminder.
The Content Card Series is shown above. to see more, Click Here.
2. Fall content to attract homebuyers
What do folks on your mailing list need to know about buying a home in the fall? Is it different than buying during the other seasons?
Consider the following topics as well:
- What’s going on in the local housing market? Are homes staying on the market longer? Many price reductions? How’s the inventory of available homes? Remind them that, despite higher interest rates, now is a good time to buy.
- Compile a walk-through of the mortgage pre-approval process or a list of low mortgage rate options. The Direct Response Report, “4 Low Mortgage Rate Options with Low Down Payments,” is a perfect solution. See it HERE.
- Veteran’s Day is November 11, but vets are celebrated throughout the entire month. Offer a description of the VA loan, the appraisal process, and how to go about applying for the loan.
- Let your readers know that, according to a 2017 Trulia study, starter home inventories increase, on average, 7% from October through December every year.
- Provide a list of the “Best Places” to work remotely via Wi-Fi while enjoying a hot beverage; view fall foliage; volunteer to serve the less fortunate; watch a football game on a big screen; go on a fall bike ride; pick apples; dine out on Thanksgiving. This super, hyper-local topic will be much appreciated by your readers.
There are a ton of topics that both buyers and sellers will find valuable. Now is not the time to become invisible and direct mail is one of the most effective ways to communicate and create brand recognition.
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