Without a strategy, your social media marketing plan may just be both a huge time suck and utterly unsuccessful.
Without a strategy, you are more likely to chase all those shiny objects that make social media so enticing.
Discipline is what it takes when you’re using social media to promote your business.
Do you have a social media marketing plan?
A social media marketing plan will help you stay focused on the reasons you’re using social media for your business. These reasons might include:
- Consistent exposure for your brand.
- To keep in touch with those in your sphere and remain top-of-mind with them.
- Generate new leads.
The first step in your plan should be the judicious choice of which social media platforms you’ll spend time on for marketing purposes.
The Animal Series is shown above. To see more, Click Here.
Sure, it’s easy to fall back on the ones you most enjoy personally, but if you research those platforms, you may find that the audiences don’t at all fit those you should be targeting.
“… demographic data is key to understanding which networks and campaigns deserve your attention,” cautions Brent Barnhart at sproutsocial.com.
For instance, we’ve seen several online real estate agent advisors tout Tik Tok as a place to market your services. Yet nearly half of TikTok’s users are members between 10 and 29 years old.
More than half of Instagram users in the U.S. are between the ages of 18 and 34.
I don’t know about you, but I’ve never had a 10-year-old or an 18-year-old reach out to me with real estate needs.
As a real estate agent, your target demographic is age 33 and older for buyers and age 43 and older for sellers.
Here’s a tip for you: While slightly more than 23% of Facebook users are between the ages of 25 and 34, 53% are aged 35 and older (statista.com).
Choose your social media platforms carefully based on the user demographics most similar to your target client.
Put that social media marketing plan to work
Schedule your social media marketing just as you would door-knocking, cold calling, or any other marketing activity. Determine not only what days you will post but how much time you will allot.
If you need help with setting up a strategy and then implanting it, visit hootsuite.com, sproutsocial.com and digitalmarketinginstitute.com.Remember, it’s called social media for a reason, so be social, not salesy.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.
Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here
4. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Take a Listing Today Podcast
Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here