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Wednesday, January 15, 2025

EDDM

    Winter offers a unique opportunity for real estate agents to engage with their community in warm, memorable ways that build trust and rapport. As the season brings people indoors and encourages connection, creative outreach initiatives can help you stand out while demonstrating your commitment to the local area. Here are some practical ideas to inspire your winter outreach strategy.

    EDDM Trifold Newsletter is shown above.
    Host a Winter Coat Drive

    Partner with a local charity or shelter to collect coats, hats, and gloves for needy people. Promote the event through social media, your email list, and local flyers. Set up a drop-off location at your office to encourage foot traffic and build goodwill.

    Sponsor a Holiday Light Contest

    Encourage homeowners in your farm area to showcase their festive spirit by decorating their homes with holiday lights. Offer a prize, such as a gift card to a local business, and feature the winner on your social media channels to create buzz.

    Create a Winter Home Maintenance Checklist
    EDDM Panoramic Postcards are shown above.

    Share a helpful checklist of tasks like sealing drafts, maintaining gutters, and checking smoke detectors. Include your contact information and distribute it via direct mail or as a downloadable resource from your website.

    Organize a Community Hot Cocoa Stand

    Set up a free hot cocoa stand at a local park or neighborhood event. Use this to hand out business cards and chat casually with neighbors while sharing a warm treat.

    Collaborate on a Local Food Drive

    Contact nearby businesses to collect non-perishable food items for local food banks. Share photos of the collection process on social media to showcase your involvement.

    By engaging your community with thoughtful, seasonal initiatives, you’ll foster deeper connections and remain top-of-mind when it’s time for neighbors to buy or sell their homes.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q1 Real Estate Marketing Guide

    Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan

    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Every Door Direct Mail (EDDM) is a powerful marketing tool for real estate agents looking to reach potential clients effectively and affordably. This service allows you to send targeted mailings to specific neighborhoods without the need for a mailing list, making it an ideal choice for localized real estate marketing.

      Cost savings

      Traditional direct mail campaigns have a higher cost due to the purchase of a mailing list and the postage paid on individual addresses.

      EDDM eliminates these costs by allowing agents to select postal routes and send mail to every address along those routes. This bulk mailing approach significantly reduces postage expenses and maximizes budget efficiency.

      EDDM Postcards

      Targeted marketing

      Real estate agents can choose postal routes that align with their target market, such as neighborhoods with high turnover rates or areas with desirable demographics. This ensures that marketing materials reach the right audience, increasing the chances of generating leads.

      Marketing options

      EDDM supports the delivery of a variety of marketing materials, including postcards, flyers, and brochures. To see the various real estate marketing materials, designed by industry professionals, and available through ProspectsPLUS!, Click Here.

      Ease of use

      EDDM Trifold Newsletter

      Moreover, EDDM is user-friendly. ProspectsPLUS! provides an online tool to help you select your routes, and then schedule your mailings.

      With the continued USPS postage increases impacting the cost of marketing, EDDM provides agents with an affordable, targeted, and effective way to reach potential clients. 

      By leveraging this service, agents can enhance their local presence, engage with their community, and ultimately drive more business.    

       

       

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here    

       

       

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here    

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

       

       

       

       

        Shown above: Scott Bryan Bonilla’s EDDM Get More Listings campaign. See more about EDDM, HERE

        Congratulations, Scott Bryan Bonilla you are the winner of this week’s $120 gift card!

        Scott had the following words to say about his success after sending marketing from ProspectsPLUS!,

        “Every Door Direct Mail (EDDM). My first time using this service and I can honestly say that it was well worth it.”

        -Scott Bryan Bonilla

        Thank you, Scott!

        NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
        FARM, Get More Listings Scheduled Campaign shown above. Learn more, HERE
        Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

        The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

        HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

        Leave a review on Google, HERE.
        Leave a review on Facebook, HERE.

        Don’t forget to watch out for next Friday’s email announcing the weekly winner!

        Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
        Holiday Scheduled Campaign shown above, learn more HERE
        Launch a Scheduled Campaign today and save time on your marketing by automating it!

        You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

        Sphere of Influence
        Geographic Farm
        Just Sold Follow-up
        Holiday
        Renters
        Absentee Owners
        Expireds
        FSBOs
        Fence Sitters*
        Get More Listings*
        Empty Nesters*
        Move-Up Market*

        (*Located under Farm Campaigns)

        And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

        TO GET STARTED:

        STEP 1: Create your prospect list using our mailing list tools, HERE.

        STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

        Launch a Scheduled Campaign now, CLICK HERE!

        Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

        © 2025 ProspectsPLUS! | Real Estate Marketing Blog